Improve the Effectiveness of Your Sales and Marketing Model Through Customer-Centric Approach While Remaining Compliant

Mark the Dates!

October 15-17, 2008 • Loews Philadelphia Hotel

This years' key themes include:

• Incorporating Your Expense Tracking Strategy into a Competitive Sales Model
• Evolving the Sales Force Structure from Mass Army to Specialty
• Determining the Appropriate Size and Structure for Your Effective Sales Force
• Developing New Approaches to Teaching Old Curriculum to Improve Knowledge Acquisition
• Examining the ROI of Closed Loop Marketing
• Collaborating with Marketing to Deliver a Surround Sound v. Scrambled Noise Messaging
• Motivating Productivity with a Fair Incentives Plan
• Providing Actionable Data to Deliver Efficient Reponses to Customer Concerns
• NEW ADDITION BY POPULAR DEMAND: Physician’s Panel: Taking a Walk in The Shoes of Your Customer to Isolate the Most Appealing Features of a Sales Value Proposition

Speaking faculty already confirmed include:

• David Ridenour, Vice President, Western Zone Sales, Wyeth Pharmaceuticals
• Clinton Lewis, President, US Operations, Animal Health Group, Pfizer Inc. (Former SVP, Sales, Nueroscience Group, Former VP & General Manager for Anti-Infective and HIV Group, Pfizer Inc.)
• Bruce Braughton, Associate Vice President, Allergy Marketing, Sanofi-Aventis
• Edward Stueck, Director, Field Compliance & Ethics, AstraZeneca
• Liliana Gil, Worldwide Director of Marketing Services and Hispanic Marketing Strategy Lead, Johnson & Johnson
• Scott Hull, Field Sales Technology Manager, Abbott
• Jennifer Cerny, Senior Regional Business Manager, CDept Consumer Health Care, Boehringer Ingelheim GmbH
• Mike Capaldi, AVP, Sales Training & Leadership Development, Sanofi-Aventis
• Ramesh Krishnan, Director, Marketing Science, Wyeth Pharmaceuticals
• Gregory Schofield, Senior Vice President and General Manager, Sales, Novartis (pending approval)

Biotech

• Carol Wells, Senior Director, Commercial Training & Development, Genentech
• Sylvia McBrinn, Senior Vice President, Sales and Marketing, Vernalis
• Rick Henson, Vice President, Sales, Vernalis
• Mike Howe, National Sales Director, Respiratory/Pediatric Business Unit, UCB
• Jeremy Jaggi, Director, Sensipar Marketing, Strategy & Segments, Nephrology Business Unit, Amgen
• Mike Ziskin, Senior Director, Public Payer Policy Strategy & Marketing, Centocor Inc.

Small-Midsize

• Ron Wickline, Former Vice President, Sales, Endo Pharmaceuticals
• Steve Vincze, Vice President, Ethics & Compliance, Privacy Officer, TAP Pharmaceuticals
• Kevin Guthrie, Vice President, Commercial Operations, Solvay Pharmaceuticals, Inc.
• Dennis Merlo, Vice President, Sales Operations and Training, Purdue Pharma, L.P.
• Jerry McLaughlin, Vice President, Commercial Business, NuPathe
• Paul Stickler, Senior Director, Sales, Ovation Pharmaceuticals
• Vyom Bhuta, Director, Business Analysis & Decision Support, Otsuka America Pharmaceutical, Inc.

4 reasons why PharmaForce 2008 is a must attend:

• The largest senior level speaking faculty
• Interactive Roundtable Discussions to facilitate the discussion of even the most controversial topics to ensure you drill down to your specific challenges
• VP Think Tank will ensure you talk to your senior level peers, from Large and Small Pharma and Biotech, about strategies that affect your bottom-line sales
• Physician’s Panel: Get your customers’ feedback to ensure your value proposition and marketing messages are being heard

For Speaking Opportunities, Contact: Victoria Roginskaya 646-200-7527 victoria.roginskaya@wbresearch.com

For Marketing Opportunities, Contact: Sandro Pardo 646 200 7832 sandro.pardo@wbresearch.com

For Sponsorship and Exhibition Opportunities, Contact: Jim Cohen 212-885-2704 jcohen@wbresearch.com

Let us know how we can improve the event for you and your colleagues. Email us at: pharmaforce@wbresearch.com.