Pharmaceutical Sales Articles


	Click Here to Listen To the Podcast Comparative Effectiveness and Selling in Third and Specialty Tiers Amid tightening regulations and comparative effectiveness, it’s becoming more difficult for pharmaceutical companies to present the value of their products and achieve favorable access to physicians (and effectively end users). In this interview with Kent Rogers, Senior Director at Acorda Therapeutics, learn how sales forces are changing amid these challenges and how the industry as a whole is tackling the unavoidable (and shrinking) donut hole.

e-detailing - Growing Healthcare Sales with edetailing

Pharma CRM - Selecting the Right Vendor for You

Healthcare CRM - Strategies for Improving HCP Engagement

Healthcare Marketing - Assess The ROI of Your Healthcare Marketing Efforts

Healthcare Sales - Customer Engagement-Focused Sales Models

Pharmaceutical Compliance - Stay Up to Date on Sales and Marketing Compliance Guidelines

e-prescribing - Opportunities For Pharma In Eprescribing