Access Pharmaforce 2011 Video Presentations!
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MD Interview: What do Today’s HCPs Really Think about Your Sales and Marketing Efforts?
• Interviewer: Joe Caminiti, VP, Sales and Marketing Effectiveness, Cephalon
• Frank Spinelli, MD, Internist, Private Practice, New York, NY
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Keynote: The Next Generation Approach to Pharmaceutical Marketing
Elizabeth Cermak, EVP & Chief Commercial Officer, POZEN
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Best Practices For Selecting And Integrating A CSO Into Your Promotional Strategy
Michael Leonetti, Executive Director, Contract Sales Forces, Boehringer-Ingelheim
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Reducing Commercial Development Risk When Facing Clinical and Regulatory Uncertainty.
Barrett McGrath, VP, Marketing & Sales, Intermune
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The Health Care Legislation Debate—What Pharma Sales and Marketing Professionals Need To Know
Joshua Plumb, Senior Product Manager, Cubist Pharmaceuticals
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Innovations in Incentive Compensation—Measuring Customer Engagement
Joe Caminiti, VP, Sales and Marketing Effectiveness, Cephalon
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