Pre-Conference Interactive Workshop Day

8.25 Breakfast And Workshop Day Registration Breakfast And Workshop Day Registration Sponsored by:

9.10 Keynote Pharma Presentation: Building Loyalty And Creating Value Creating value for the customer creates loyalty. What are other industries doing to create customer value and loyalty? How can these ideas be adapted to fit our industry? A look at the ability of managers in the Pharmaceutical industry to see the trends and use them to create value for our customers. Customer Loyalty Defined What Drives Customer Loyalty? Moving towards a Value Model in the Pharma industry Leadership’s ability to recognize the big picture

9.45 Identifying High-Value Prescribers By Understanding The Degree Of Influence Payers And Patients Have On Brand Performace At A Regional Level Workshop A (Breakfast Served)  In this workshop, you will learn how to leverage new information to identify ‘High-Value’ prescribers from a national level down to a local level based on the degree of influence both payers and patients have on Rx performance within geographies. Wolters Kluwer will demonstrate how to identify these prescribers through a new product focusing on a specific region and then will have audience members breakout into groups to discuss and recommend different sales strategies that can be deployed to help maximize sales throughout the region that was showcased.

10.35 Mobile Marketing In Pharma John Vieira, Director, Marketing Operations, Daiichi Sankyo Inc No session description available. John Vieira Director, Marketing Operations, Daiichi Sankyo Inc

11.10 Leveraging Multiple Technologies In Sales Force & Field Sales Management Skill Development Workshop B This workshop focuses on delivering both skill development and competence enhancement through the utilization of the various technologies. This blended approach allows for more engaging training and skill development experience. Understand this process allows for more learning opportunities Develop the ability to rapidly access the sales force and management team Create smaller learning environments that are led by District Managers / Regional Sales Directors Create more one on one virtual coaching opportunities

12.00 Workshop C Managed Markets: Perspectives On Role Within Pharma With the recent approval of Healthcare Reform legislation adding to the complexity of the Deficit Reduction Act legislation in 2005 focusing on pharmaceutical pricing, our industry has turned a corner emphasizing market access as a key component of a product’s success in the marketplace. Some might argue it will be the key component in the near future and the rise of Specialty products with higher price tags will only compound the increasing role Managed Markets will play in a pharma organization. The question is where does Managed Markets fit in the organizational structure in the future? Review of Recent Legislative Challenges and Impacts on Pharma Role of Managed Markets in addressing these challenges Potential Future Organizational Structures

12.50 Aggregate Spend And Disclosure Requirements — How Automated Reporting And Master Data Management Can Improve Compliance And Lower Costs Workshop D (Lunch Served) Compliance with new laws that require disclosure of promotion, marketing and advertising expenses represent a growing cost and administrative burden for life sciences companies. In addition, the trend towards global transparency requires companies to think beyond just compliance with US laws. Meet with experts in master data management and disclosure requirements solutions and hear best practices to put the processes in place to ensure uniform compliance with state, federal, and aggregate reporting requirement rules. Learn about an end to end approach to mastering aggregate spend. This luncheon workshop is designed to give you the foundation for planning a successful aggregate spend initiative, focusing on getting the data right and reporting it in time, while making it work with your business processes. Areas covered include: Data Collection and Analysis Understand the challenges of disparate data sources and the importance of customer master data management and how it can significantly impact the quality of your compliance reporting Report Distribution Prepare to meet current and upcoming reporting disclosure requirements Management And Technology Applications Learn about technology with automated alerts and reporting to assist with expense tracking in compliance to US and international industry guidelines as part of global transparency programs Discover the benefits of a syndicated approach to keeping up with changes to the requirements

1.40 Aggregate Spend: Compliance, Execution And Data Management Challenges Workshop E This session will focus on the challenges and issues with tracking aggregate spend. Discussions will explore how to establish and build an enterprise compliance program, including setting a strategy, engaging stakeholders and participants, analyzing business processes and their impact on compliance, as well as evaluating solutions for managing data and to make compliance more automated, efficient and effective. Compliance Focus Implementing efficient tracking systems Key compliance challenges Identifying and mitigating risks Managing Master Spend Data Identifying data sources and data flow associated with IITs Management processes for data Analyzing and reporting systems Implementing process improvements Ensuring data integrity

2.30 Mentoring for Success - The Successful Roll Out of a Mentoring Program Workshop F Mentoring is defined as the activities conducted by a person (the mentor) for another person (the mentee) in order to help that other person to do a job more effectively and/or to progress in his/her career. Does your organization have a culture that supports and encourages mentoring? How is the program established? Who are the stakeholders? What is the vision and mission? Come and learn about the initiation of a successful mentoring program. Topics that will be discussed include benefits of a mentor relationship, roles and responsibilities of the mentor and the mentee, tips for a successful mentoring partnership and measuring success. Participants will have the opportunity to share best practices, identify key milestones in a mentorning relationship and will leave with a game plan for implementing a mentoring program. Identify the key factors that encompass a successful mentor-mentee relationship Incorporate mentoring best practices into their company's mentorig program Customize and apply the mentor program design to their organization to ensure mentoring success

3.20 Digital Marketing Ecosystem For Pharmaceuticals Workshop G (Refreshments Served)

4.10 Conclusion of Day No session description available.