We would like to thank our 2012 speaking faculty:

Adam Boal is the Vice President of Promotional Purchasing for L’Oreal. L’Oreal’s procurement organization is a mixture of advanced and start-up and functions with a hybrid design in a mandated environment.

During the last 12 months, Adam has been transitioning from managing indirect spend for Colgate at a contractual and strategic level to promotional purchasing, managing technical experts, and the details of every launch at L’Oreal.

While still with Colgate, Adam’s division set a record for most savings and most savings per dollars managed. As he’s transitioned to L’Oreal, Adam’s next set of achievements are focused on proving his new role.

Adam is currently challenged with carving out time in the marketing timelines to ensure proper time for the procurement process, developing KPIs and effective SLAs with the business wile also managing more work in a lean environment.

When it comes to procurement, Adam is most passionate about is having an effect on the bottom line and helping his business win in the marketplace.

As General Manager of APR and a Digital Subject Matter Expert, Tony oversees all business operations with special emphasis on company strategy, marketing messaging, human resources, finance, and contract negotiations. With 25 years of diverse management, sales, marketing and operations experience, Tony has a proven track record of building and guiding start-ups and established entrepreneurial corporations to be the top-performing companies in their respective cable & satellite television, network satellite radio, mobile and global ecommerce industries.

As a mobile pioneer, Tony Co-Founded Mobile Accord, Inc. in 2005, and as CEO, led the mGive division through the ground breaking Haiti earthquake relief mobile fundraising efforts with the US State Department and Red Cross. This effort resulted in over $40,000,000 in $10 donations raised through the company’s messaging platform.

Tony has been featured on CNN, PBS, MSNBC and NPR for his innovative work in the mobile sector. Prior to joining Mobile Accord, Tony was Vice President of Affiliate Sales and Marketing for Jones Media Networks. During his 14 years with Jones, he was highly acclaimed for his accomplishments, which included building and overseeing the launch and distribution of the successful Great American Country TV network to over 40 million US subscribers and the sale of the network to Scripps for $140 million in 2004.

Twenty years experience in management consulting, economics and finance • Most recently senior consultant for agency assessments, economics and benchmarking, and internet marketing at major marketing consulting practice • Expert in economic analysis, database strategies, and marketing research • Counsel to Association of National Advertisers Finance Committee members and International Advertising Association • Successfully assesses and negotiates billions of dollars in agency economics every year • Degree in economics and computer sciences from Rutgers University.

Quave Burton is a Vice President of Global Expense Management at Abercrombie & Fitch. She is responsible for supporting the global transformation of A&F’s indirect services expense, through the use of strategic sourcing practices, while driving sustained performance improvement and cost savings opportunities. With her knowledge of and experience in procurement, supply chain and operations, and her enthusiasm for driving both client impact and bottom-line results, Quave leads efforts to develop, implement and align procurement strategies, supplier network capabilities and strengthen online sourcing process to maximize financial impact.

Prior to A&F, Quave was a Vice President of Procurement Services for Collective Brands Inc. And prior to that she was a management consultant and a Principal & Director of Operations for A.T. Kearney’s group purchasing organization, Leveraged Sourcing Network, and a Principal in A.T. Kearney’s Financial Institutions Group. Quave also worked for The Chase Manhattan Bank, NA, serving as Second Vice President, of Commercial Marketing in the Regional Bank. She earned a bachelor's degree in sociology at Dartmouth College and a MBA at The Fuqua School of Business, Duke University. While pursuing her MBA, she participated in an advanced program in international strategy and management at the Copenhagen Business School, Copenhagen, Denmark.

Over twenty years experience in senior financial positions at major national and international advertising agencies including CFO of major agencies • Expert in agency economics, agency compensation and contracts, audits, agency profitability/productivity • Past New England governor of the American Association of Advertising Agencies • counsel to Association of National Advertisers Finance Committee members and International Advertising Association • Successfully assesses billions of dollars in agency economics every year • Accounting and business degree from Sawyer School of Business, Suffolk University.

Mariann Coleman is the Director of Global Agency Relations and Performance in Intel Corporation’s Corporate Marketing Group headquartered in Santa Clara, California. She is responsible for overseeing Intel’s global agency lifecycle process including selection, on-boarding, scope of work definition, contracts, annual training, score card process, performance metrics and compensation including value-based compensation. Mariann has been with Intel for 15 years and has held a number of other marketing positions including Director, Integrated Marketing Asia Pacific, Director, Enterprise Campaigns, and Director, Communications Strategy and Services.

Prior to Intel, Mariann held a variety of marketing positions at Philips Electronics including Manager, Marketing Communications at Philips Electronics’ semiconductors division where she was oversaw the North America geography. Her responsibilities included PR, advertising, and direct marketing support for logic, microcontroller, and discrete product lines. She earned a Bachelor of Science degree at Clarkson University. Mariann is an active member in the World Federation of Advertisers and the Association of National Advertisers.

Don Crawford is a passionate salesperson who embraces tomfoolery at its core. With stints at eBay and RockYou, Don brings a new perspective to companies looking to understand social media and ecommerce. Working with clients like P&G, BMW and InBev, Don challenges the status quo and pushes an already pushed envelope down the road to social success. At Corbus, Don leads the teams to explore how eCommerce and social media can change retail and supply chain practices. Don is also involved with helping clients navigate the practice area of Digital Decoupling. With 2 teenage daughters to bounce ideas off of and a Rolodex (LinkedIn in paper form for the under 30 crowd) of great business contacts at his disposal, Don is always ready to take on a new challenge.

Jillian Gibbs is the Founder and CEO of APR, a global ad production consultancy that lists many
of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help
advertisers get the most from their advertising production spend, Jillian has helped define new
standards within the production industry throughout her 20 year career.

With an emphasis on education, innovation, and transparency, Jillian’s approach to advertising
production leads to efficient processes, improved communication among the parties involved
in a production, and significant savings for the advertiser.

Jillian is a widely recognized and respected industry leader. She founded APR in 2000 and has
led the forward thinking company through considerable growth. APR now has offices in all major
U.S. production centers, Canada and Europe.

Sherri joined the MGM Resorts International team in late 2007 as Senior Vice President of Marketing & Advertising. In her role, she works closely with all the property marketing teams to fully leverage MGM Resorts’ unparalleled brand assets and drive greater customer loyalty and spending at all venues. Sherri oversees the areas of Marketing Analytics & Loyalty, Internet Marketing, Advertising, Media & Promotions, Digital & Electronic Design and Graphic Design.

Prior to MGM Resorts, Sherri worked at Sprint Nextel Corporation in Overland Park, Kansas, where she most recently served as Vice President of Marketing Strategy and Operations. In this role, Sherri was instrumental in driving the overall marketing strategy, research, analytics and operations for the corporation. During her more than 18 years of experience with Sprint Nextel, Sherri held several key management positions, including Vice President of Local and Channel Marketing, Vice President of Finance, Area Vice President of Sales for the Western Region, Vice President of Sales and Distribution Operations, as well as various director and manager-level positions. Before joining Sprint Nextel, Sherri worked for General Electric in Cleveland, Ohio where she also held several management positions.

Sherri earned a Bachelor of Science degree in Finance from the University of Nebraska and a Master of Business Administration from the University of Missouri in Kansas City.

Amanda is a digital production expert who helps advertisers take full advantage of emerging media technologies. With a background in both computer science and advertising, Amanda has been at the forefront of setting standards for ad production in the digital age. Her specialty is creating processes that effectively integrate broadcast and digital components. Amanda is an innovative thought-leader whom clients can depend on to help navigate the complexities of digital production.

Chuck Hatsis is the President of Surge Consulting ( www.surgeconsulting.com ), a consultancy specialized in marketing efficiency.

He is a Marketing Procurement pioneer who has been delivering financial and operational efficiencies since 1998 for many of the world’s leading advertisers. He has presented at several Marketing conferences, numerous Supply Chain conferences, is a guest lecturer at Loyola University’s Graduate School of Business, and is currently a Marketing Procurement Instructor in the ANA School of Marketing. He has been quoted in Advertising Age, published in Purchasing Today and Supply & Demand Chain Executive, and was recently recognized by Supply & Demand Chain Executive Magazine as a “Pro to Know.”

Prior to leading Surge, Chuck was a Sr. Mgr. in a Big 4 Consultancy Strategy and Operations practice in the US and Brazil, SVP Business Services at ABN AMRO Bank, AVP Supply Management Services at Nationwide, and an MBA intern at Procter & Gamble. Collectively, he and his teams have delivered over $500M of hard-dollar savings.

Chuck graduated magna cum laude in Finance from the University of Massachusetts at Amherst and received an MBA in Marketing and Strategy from The Anderson School at UCLA.

Dan is a seasoned marketing procurement consultant with experience across a wide range of business sectors including finance, entertainment, technology, retail and telecommunications. Having worked with some of the worlds most successful brands he has been able to develop his approach to the key challenges in his field of expertise. His involvement in the early days of digital marketing whilst at Vodafone honed the skills that would allow him to go on to advise a number of global brands in their use of this medium. This experience, mixed with his knowledge of the more traditional elements of advertising enable him to help clients to get the best results for their brands across their total marketing investment.

More recently Dan has helped the worlds largest music company to maximise the benefits of its media strategy and , through his work with one of the UK's largest banks he has been able to lead some groundbreaking approaches to their dealings with their agency partners.

What is your role within your organization?

My role is split with half of my time focused on enterprise strategic sourcing and contracts, and half focused on marketing, emphasizing agency agreements and management

What’s your ProcureCon session focus & what do you bring to it:

Flexible Contracting: Contracting, Execution & Legal Support

What’s been your/your organization’s biggest challenge/project the past 12 months?

In general, the procurement organization is transitioning from a hybrid service organization to a strategically focused, sourcing organization. At the same time we have been implementing various tools and technologies to support the transition.

What’s been your/your organization’s biggest procurement, marketing and/or IT-related achievement/project the past 12 months?

In general, the procurement organization is transitioning from a hybrid service organization to a strategically focused, sourcing organization. At the same time we have been implementing various tools and technologies to support the transition.

What sets your organization apart from competitors?

Toyota efficiently blends a de-centralized agency service model with a centralized national structure.

What do you consider your biggest challenge in advancing your role/organization?:

Toyota Division marketing is consolidating several previously distributed functions. This brings together numerous advertising agencies, for which consolidation is an option.

What are you most passionate about when it comes to your profession?:

A good, clear contract makes it much easier for each party to have clear expectations of requirements and performance expectations.

Any professional accomplishments you’d like to share with your fellow event participants?

I also serve as the Chairman of the ANA West Coast Finance and Procurement Committee.

Additionally, I’m am an Adjunct Faculty with the University of Redlands, in Business Law and Economics.

Kim Harrison-Johnson manages the Strategic Sourcing function for Marketing at SunTrust Banks, Inc. She is responsible for partnering with marketing to develop, validate and implement commodity sourcing strategies and manage risk.

Prior to joining SunTrust, Kim was with The Home Depot as a sourcing manager and single point of contact for the HD.com business. Other areas of responsibility included CRM (customer relationship management), Social Media and Consumer Insights teams.

Kim led the sourcing team to penetrate the hd.com business and greatly enhanced the credibility of the sourcing organization in that space. She is highly regarded as a partner who can deliver total value, significantly reduce costs, negotiate out of contract redundancies and for consistently exceeding savings goals.

Kim has an extensive banking background in marketing. As a VP marketing manager at Bank of America and Chase, she led credit card marketing acquisition and retention programs. Kim was with Citigroup from 2003 to 2008 where she was the VP of Cross Sell Strategy where she was responsible for expanding the basket of banking products and services between Citi and Home Depot. She was also a key contributor in the launch of the Citigroup/Home Depot credit card portfolio.

From 2008-2010, Kim launched and managed a successful marketing consulting firm and had major clients such as UnitedHealthcare and The Home Depot.

Originally from New York, Kim received a Bachelor of Science degree from the State University College at Buffalo and a Masters of Business Administration in marketing and international business from Binghamton University.

Nick Matuszewski is Sr. Buyer, Services at Ulta Beauty in Bolingbrook, IL. Ulta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States.

At Ulta Beauty, Nick is responsible for the strategic sourcing, contracting and center-led category management of over $250 million in indirect goods and services spend as well as supporting the strategic direction of Ulta Beauty’s Procurement Organization. Nick’s category experience includes Marketing, HR, Finance, Legal, IT, Engineering, Facility, Corporate and BPO Services. Other category experience includes Fleet, Travel, Contingent/Temporary Labor, IT Hardware and Software, Telecommunications, Print and Supplies.

Prior to joining Ulta Beauty in 2011, Nick was Global Category Manager for Tellabs, Strategic Sourcing Manager at Advantage Sales & Marketing and Account Executive at Wheels, Inc. Nick’s achievements include a +6% companywide bottom line EBIDTA improvement through strategic expense management and continuous improvement activities.

Public Profile: http://www.linkedin.com/in/nickmatuszewski

Jennifer Murasky has served as an accomplished supply chain and services executive in major CPG corporations for nearly 20 years. As current Director of Corporate Services at Pharmavite, she is responsible for the oversight and direction of the Corporate Services Group, which includes Corporate Sourcing (Indirect), Digital Services and Art/Creative Services. Since joining Pharmavite in 2007, Jennifer has overseen virtually every facet of Indirect Procurement including department inception, P2P process implementation, strategic sourcing, supplier diversity and cost savings.

Prior to joining Pharmavite, Jennifer excelled at The Clorox Company initially in the role of Group Procurement Manager before becoming Group Supply Chain Manager of the company’s flagship brand. Her diverse background began at Mars, Inc. where she started out as a Financial Planning Analyst, which led to her appointments as Commercial Manager for Direct Ingredients, manufacturing site Production Manager, and Senior Commercial Manager of Indirect Services. By leveraging her unique skill set and extensive experience, Jennifer has been able to bridge Procurement and Marketing with highly-successful results.

Jennifer currently serves as a Board Member of the Pharmavite Political Action Committee (PAC). She graduated from Vanderbilt University with a B.S. in Economics and Organizational Development as well as an M.B.A. with a concentration in Operations Management.

Frank is constantly striving to find the balance between time-tested and emerging forms of communication. In 2008, this led Frank to form Conversation, the “New Traditional” agency.

Frank climbed the marketing and advertising ranks under the tutelage of some of today’s brightest minds and influential leaders while working at some of the most successful agencies in the world. A designer and developer by passion, this unique experience and skillset gives Conversation a competitive advantage as the agency’s executive ranks are unmatched.

Conversation has been recognized as a hot creative agency to watch, was named one of the “10 Great Entrepreneurial Places to Work” by the New York Enterprise Report and is consistently among the finalists in the winner’s circle for the industry’s top awards. In 2012, Conversation appeared on the fourth episode of AMC’s unscripted series “The Pitch,” in which the agency won snack brand popchips as a client.

Frank remains a student of the industry, always looking for insights that lead to successful strategies to put him ahead of the curve. This drives Frank’s desire to attend and participate in industry events. He frequently speaks at and moderates conferences and panels from all over the country, including IIR’s “Measure Up” Conference, the Social Media Marketing & Analytics Conference at the SYMS School of Business and the Entertainment Industry Expo. Frank is also a member of the New York Metro Better Business Bureau Board of Directors, a philanthropist for various national causes and an avid New York Rangers and Miami Hurricanes fan.

Alan has been serving as Southern Wine & Spirits of America‘s Senior Director of Indirect Procurement since early 2010.

Prior to Southern, Alan worked for a series of Fortune 500 companies, including Cemex, Unisys, Nokia and Sara Lee. Most recently he worked at Nortel Networks, Inc., managing their global indirect procurement area with over $2 billion in spend under management.

Alan has nearly 20 years of experience in procurement, strategic sourcing, P2P and supply chain management. He has spent half of his career working internationally in Europe, Latin America and Asia. During the last 7 years, Alan has led major transformation initiatives to drive higher value and reduce costs, while focusing on ROI. He has also specialized in the creation of indirect procurement organizations for enterprises that did not previously have them.

Alan has a Masters in Supply Chain Management and an undergraduate degree in International Affairs from Florida State University. He is also very active in various procurement organizations and has recently become an Advisory Board member for the Information Technology and Operations Management Department of Florida Atlantic University (FAU).

Al helps companies create a sustainable advantage from their “agency supply chain”.

The right agency resource can help your marketing partners grow their business. But how do you know how to choose the right one, at what cost, and then ensure they are properly managed?

Al brings wealth of experience from the “agency side”. He was an agency CEO, an EVP of Global Operations at a major agency holding company, and also built and lead high performing global client teams.

His leadership helped drive strategic growth for some of the world’s most powerful companies including Kellogg, Procter & Gamble, Toyota, Disney, Nintendo, and Kimberly Clark.

Thru the lens of “how agencies make money”, Al is capable of helping companies not only generate cost savings and cost avoidance, but can also help implement a performance management system that is accountable, inspiring and drives continuous improvement.

Al graduated from the University of Notre Dame. He now lives in Kentucky, where as a thoroughbred horse race owner, he ensures all his passions come to life in meaningful ways.

Eliseo T Rojas is the Vice President of Global Sourcing & Procurement for The Interpublic Group of Companies. Mr. Rojas oversees and directs all aspects of the company’s strategic sourcing, procurement and supplier diversity functions. Interpublic is one of the largest providers of Marketing and Advertising related services in the world.

Prior to joining Interpublic Mr. Rojas was a Vice President of Global Procurement for the Cendant Corporation, the largest provider of Real Estate and Travel related services in the world.

Before joining Cendant Mr. Rojas founded ETR Business Solutions, Inc. a certified minority owned consultancy firm that specializes in supply chain management and supplier diversity.

For fourteen years, he was the Chief Procurement and Supplier Diversity Officer for TIAA-CREF, the largest pension system in the world and a Fortune 100 financial services company.

Previous to his involvement in procurement and supplier diversity he was a Vice President in the Securities Operations Division of Drexel Burnham Lambert, Inc., a large Brokerage and Investment Banker.

With more than two decades of performance-based progression to senior-level management positions in large corporate environments, Mr. Rojas has a solid background in developing and executing strategic plans. He is a visionary and a hands-on manager with highly developed negotiation skills and experience cultivating strategic business partnerships.

Mr. Rojas is recognized as a leader in the Procurement and Supplier Diversity arenas and is very involved in creating partnerships between minority and women-owned businesses and corporate America.

Mr. Rojas is a member of the NY/NJ Minority Supplier Development Council’s Board of Directors and currently chairs the audit committee. He also serves as the Chairman of the Board of Directors of the Women Presidents’ Educational Organization.

Mr. Rojas previously served on the Board of Directors for the Long Island Hispanic Chamber of Commerce and the National Minority Business Council where he served as the Secretary.

He is a native of Peru and came to the United States in 1973. He attended DeWitt Clinton High School in the Bronx, and holds a Bachelors Degree from Columbia University.

Manage global digital marketing agency category strategy

Considered the Mr Wolf of Marketing Communication, Darren Woolley has been solving problems between marketers and their agencies since 2000.

With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He has regularly been named in Australia’s AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular industry commentator to trade and industry magazine and forums around the world. Darren Woolley started his working life as a scientist at the Royal Children’s Hospital Neuropathology Laboratory in Melbourne, Australia, undertaking research in myopathies, neuropathies, Sudden Infant Death Syndrome and Repetitive Strain Injury. He established a chemical recycling company called Resolve before falling into advertising in the mid eighties. During his 15 years as a writer and Creative Director, Darren developed brand and business communication strategies for a broad range of global and local brands. He was CD at J Walter Thompson and President of the Melbourne Art Directors’ Club for two consecutive terms.

Now a decade on, TrinityP3 is at the leading edge of decision making in the marketing and advertising industry that spent over $250 billion in 2010 and their client base includes more than 50 of the world’s top 100 advertisers, with offices in Singapore, Sydney, Melbourne, Hong Kong, London and Auckland

In 2000, Darren founded TrinityP3, Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals helping people to achieve commercial purpose through creative process. What that means is he leverages his extensive knowledge of the marketing and advertising industry, to solve advertisers problems and achieve maximum value from their budget.

Steven has a degree in Media Communications and honed his marketing agency management skills at Mars Chocolate, LLC. This experience provides valuable insights from a client-side perspective. With over 10 years of additional business process and software consulting experience, Steven’s background has provided him with a deep expertise on how best to enhance the relationship between client and agency.

We use a boardroom format for these sessions. Seating is limited. You will be required to sign up before the event.

We use a boardroom format for these sessions. Seating is limited. You will be required to sign up before the event.

This indicates the session is only open to Client-Side attendees, and pre-event sign-up is required for session entry (through session survey post event registration).