Tony Aiello, General Manager, Advertising Production Resources
Chairperson’s Opening Remarks
Advertising Production Resources
APR Customized Seminar Modules 2012
The New Standard Client/Agency Best Practices Contract
Developed By: Beekman Associates
Adam Boal, VP Promotional Purchasing, L’Oreal
Decoupling/Unbundling Traditional Marketing Activities To Reduce Cost And Increase Transparency
Terri Bowers, Sr. Procurement Manager, Microsoft and Al Roehl, Owner & President, StepAhead Consultancy; Marketing Procurement, Kimberly Clark
Developing Value Focused Agency Performance Review Models ‘New Study Reveals Clients Lack Ad Scoring Systems and Formalized Campaign Metrics’
Don Crawford, Vise President, Digital Services, Corbus
Sourcing In A Digital Marketing World
Bill Duggan, Group EVP, Committees, ANA
Top 10 Challenges In Successful Marketing/Procurement/Agency Engagements
Chuck Hatsis, President, Surge Consulting
Media Strategic Sourcing: The Last Frontier
Jason Heller, CEO, Agiliti, Inc.
Building Up Your Category Expertise – What Does Digital Marketing Entail?
Sean Dowd, Sr. Manager Global Strategic Sourcing, Intel and Mariann Coleman, Director of Agency Management, Intel and Interviewed by: Bill Duggan, Group EVP, Committees, ANA
Spotlight On Collaboration: The Evolution Of A Fruitful Marketing/Procurement Partnership On-Stage Interview Session
Daniel Jeffries, Head of Marketing Procurement, Major UK Bank & Hd. Jeffries Consulting (UK) and Kim H. Johnson, Group Vice President, Strategic Sourcing Lead - Marketing, SunTrust Bank
Advancing Marketing Procurement Competencies
Dave Martin, Senior Vice President of Media, Ignited
KPIs: Online, Mobile And Creative Versus Traditional – How do they differ?
Jennifer Murasky, Director Corporate Services, Pharmavite, LLC and Darren Woolley, Founding Partner & Managing Director, TrinityP3
Caroline Norman, Director Indirect Procurement, The Home Depot and Nancy Tiran, Director, Marketing & Media Strategic Sourcing, Best Buy
A Step-By-Step Guide To Improving Your Understanding Of The Marketing
Frank O’Brien, Founder, Conversation
State Of The Union, Part 1: Benchmarking Marketing Spend Requirements Of Different Industries
Al Roehl, Owner & President, StepAhead Consultancy; Marketing Procurement, Kimberly Clark
Agency Compensation Whitepaper
Al Roehl, Owner & President, StepAhead Consultancy; Marketing Procurement, Kimberly Clark
Performance Management Whitepaper
Brad Tuckman, President, KSC Kreate
Roundtable: Crossing the Chasm between Procurement and the Creative Agency
Steven Wales, Business Development Director, Decideware Inc.
Agency Management: The Good, The Better & The ROI of Automation
Louis Williams, Senior Manager – Strategic Sourcing, United
Roundtable Notes: Procurement’s Role In Market Research