Articles about Digital Marketing Procurement


	Click Here to Download the PDF Reasons to Attend the Only Digital Marketing Procurement Conference in the World: The general sessions provide you with an industry framework... However, the program is mostly in hands-on workshop format lead by industry experts to enhance your marketing procurement skill-set With the right dosage of roundtables as well to allow for ample interaction between all participants We are the creators of ProcureCon Indirect as well – the only dedicated indirect procurement event in North America and we have a great reputation for good reason! Match-making meetings, round robin and technology spotlight sessions to help profile key service provider and agency differentiators – saving you weeks of RFP research. The program is color coded based on marketing procurement maturity levels and some sessions are exclusively designated as procurement or marketing or agency professionals ONLY to allow for learning within an ‘intimate/private’ setting Whether you are a marketing, procurement or agency/service provider professional, attending the event is key to gain a better understanding on what’s on your partners’ “sheet” - what is it that each of you brings to the table, your requirements, your challenges and frustrations – in a neutral, collaborative environment.

Media Buying - Traditional versus New Media Buying

Digital Marketing Agency - Assessing digital marketing agency differentiators: How do you identify the right digital agency partner for your marketing needs?

Marketing Budget - Optimizing Marketing Budget ROI

Media Buys - Pros and Cons of Agency Owned Media Trading Desks

Media Planning and Buying - Media market trends and developments for buyers

Marketing Costs - Benchmarking B2B versus B2C marketing spend by subcategory

Digital Media Buying - The Ins and Outs

Top Media Agencies - Recent media agency landscape developments

Agency Pricing Model - How do compensation models differ for creative, media and digital agencies?






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