Social Commerce Strategies

22 - 24 January, 2013

Las Vegas, NV

Welcome to the Social Commerce Strategies 2012 Content Center

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	Boston Celtics: Turning 5.6 million Facebook Fans into Ticket Holders Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fan base to nearly 5.6 million people. That's a lot of online fans. But how does he and the rest of the interactive team at the Celtics, turn those online followers into game-goers? Stringer believes the key to success is keen mining of data – data being the real value that Facebook provides. In this podcast, Stringer talks about the Celtics' 3-Point Play Facebook application and how that has helped him and his team turn fans into more than just social loyalists. Listen to the podcast here, and for more information on the program, download the agenda here.


	Wet Seal: Social media and mobile commerce integration In this exclusive video interview, Shari Rudolph, VP of E-Commerce apparel retailer Wet Seal, discusses how the company worked out a truly seamless integration of its mobile commerce and social media strategies. The company’s “Runway” app allows customers to enter Wet Seal stores, scan barcodes of merchandise and see outfits that have been styled with that item by others in the social community – the ultimate in social merchandising...leveraged by the mobile channel. This social experience can be taken inside brick and mortar stores so that the company can cross-sell into other categories.