Main Day Two: The Future Of Social Commerce

8:00 Networking Breakfast Inside The Solutions Zone Networking Breakfast Inside The Solutions Zone

8:30 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

8:45 Evaluating Social – Does This Thing Make Me Any Money? “Social Media” as a phrase is quickly become as cliché as “At the end of the day”. Everyone knows they have to be there, everyone knows everyone else is already there, but does anyone truly know what it’s doing for them? There are 100’s of ways to monetize, evaluate, and optimize social media, and this introduction (diatribe?) will teach not only the analytics of social media, but also how to evaluate various calls to action in the long term. The basic analytics available via Facebook, Twitter, et. Al How to track things deeper using your suite analytics Other ways to monetize social media besides the obvious When is a sale not the goal?

9:20 Current Social Campaigns That Are Driving Sales Bill Tolany, Head of Promotional Commerce, Whole Foods Market Each brand stands for something unique, so each social commerce strategy must be unique as well. Whole Foods Market leverages its brand promise and particular culture to engage with customers across channels, all while honoring its core values. The cBiompany takes care to maintain compatible approaches to shopping in bricks and mortar and social commerce. This presentation will deliver some current social campaigns that are driving sales and more customers to WFM’s retail stores.• Establishing a social media knowledgebase within your organization• Knowing how social media opportunities can help enhance your brand’s recognition factors• Increase sales without turning off customers Bill Tolany Head of Promotional Commerce, Whole Foods Market

9:55 Panel Discussion: Getting The Most Out Of Your Social Budget Arthur Lachman, Executive Vice President, Danskin Jeff Pape, President, WrestlingGear.com Not everyone can afford a brand new social team to staff an expensive listening center. Does this mean you can’t monetize your social engagement? What can large corporations learn from guerrilla-marketing techniques to help be more lean and efficient? Case examples of successful campaigns on the cheap! Key considerations to employ when choosing your outreach How larger budgets can learn from our social efficiencies Arthur Lachman Executive Vice President, Danskin Arthur K. Lachman, CPA is the Executive Vice President of E-Moret, the e-commerce arm of The Moret Group, a large wholesaler and brand builder which emerged into the e-commerce sector with brands that include Danskin.com, 2xist.com and Boymeetsgirlusa.com. Arthur is responsible for growing the business through the company’s interactive, social, multichannel, and direct-to-consumer operations. Prio [read more] Jeff Pape President, WrestlingGear.com

10:30 Refreshment Break & Opportunity To View The Solutions Zone Refreshment Break & Opportunity To View The Solutions Zone

11:00 Social Media Metrics Karuana Gatimu, Director, eCommerce, Marketing Operations , SKECHERS Is your social media presence entertaining? Are you making someone smile? Did that new fan of yours just mention you offline? These and other consumer actions are indeed metrics, but hardly measurable. Do they still have an impact? Many tend to think of a social commerce “action plan” much like a chemistry project, whereas it’s probably more similar to an art project. Learn the basic skills, methods & approaches then let your training do the work. In this discussion, Karuana talks about what is driving her current eCommerce platforms needs, how social media is a major influencer into her updated growth strategies and how multi-channel approaches are working best. Developing an overarching eCommerce, social, mobile & in-store strategy Recent developments in social media for Skechers & Golfsmith Social media metrics in action – results from the holiday season How to better prepare your eCommerce & social needs for technological innovations Karuana Gatimu Director, eCommerce, Marketing Operations , SKECHERS

11:35 Technology Innovation Spotlight: Friendgiftr, Inc No session description available.

11:50 Innovation Spotlight: Badgeville Scott Schnaars, Director, Badgeville No session description available. Scott Schnaars Director, Badgeville Scott Schnaars is a technology and Internet sales, business development and operations professional with a passion for technology, writing and golf. Throughout his career, Scott has held various positions within companies such as Borland, WebEx, Motorola & Yahoo! Currently, Scott is a head of sales at Badgeville, the leading social rewards & loyalty provider. He liv [read more]

12:05 Innovation Spotlight: Blaze Mobile Michelle Fisher, Founder and CEO , Blaze Mobile Michelle Fisher Founder and CEO , Blaze Mobile Michelle Fisher is founder and CEO of Blaze Mobile which is a 6 year old company that pioneered the development of a mobile wallet and the NFC payment sticker for which they recently received a patent for. Blaze Mobile also has about 4 dozen other patents pending. Michelle has a 20-year track record of innovation. She has led the development of over a dozen new commercial grade online and wireless [read more]

12:20 Lunch For All Attendees Lunch For All Attendees

1:20 Technology Enabled Social Media Bill Wood, VicePresident, Chief Information Officer, Brookstone Technology Enabled Social Media Bill Wood VicePresident, Chief Information Officer, Brookstone William E. Wood was appointed Vice President, Chief Information Officer in January 2011. Prior to this, he served as Operational Vice President, Chief Information Officer since joining Brookstone in March 2010. Mr. Wood has spent his career in retail, working in various management and executive positions with PetSmart, Inc., Revco Drug Stores, Inc., Darice, Inc., and Dollar General Corporation. He [read more]

1:55 Social Media For The B2B Sector Lauren McCadney, Senior Manager, Social Media, CDW Social media is now paid (PPC, Mobile Advertising, Applications), earned (Word of Mouth, User Forums, blogger Relationships) and/or owned (Brand website, Customer care service, Proprietary mobile applications). There are too many channels to concentrate on, so choose the right ones that fit your need. In this session, our panel discusses how best B2B relationships can develop and evolve with social media. Generating leads Performing market research Establishing yourself as a thought leaders Lauren McCadney Senior Manager, Social Media, CDW

2:30 TBA TBA

3:05 Final Refreshment Break & Opportunity To View The Solutions Zone Final Refreshment Break & Opportunity To View The Solutions Zone

4:05 End Of Social Commerce Strategies No session description available.