22 - 24 January, 2013
Las Vegas, NV

Social Commerce Strategy Articles


Click Here to Watch the Interview
In this exclusive video interview, Shari Rudolph, VP of E-Commerce apparel retailer Wet Seal, discusses how the company worked out a truly seamless integration of its mobile commerce and social media strategies. 

The company’s “Runway” app allows customers to enter Wet Seal stores, scan barcodes of merchandise and see outfits that have been styled with that item by others in the social community – the ultimate in social merchandising...leveraged by the mobile channel. This social experience can be taken inside brick and mortar stores so that the company can cross-sell into other categories.



F-commerce - Facebook Commerce, or Fcommerce for short, is changing how retailers do business.

Social Shopping - The new Social Shopping Sites and their impact on Internet Retail.

How Has Social Media Affected Commerce? - Social media sites affected commerce in 2011 and are poised to do so again in 2012.  Learn how.

Monetizing Social Media - The rise of social commerce means that you need to do more than just show up in Social Media channels.

Social Ecommerce - The future of internet retail.

Social Buying - How your customers are changing their shopping habits.

Social Marketing - How to design a successful social media marketing strategy.

Social Media Analytics - Learn how to measure your social media channel wins.

Social Media Statistics - How to benchmark your efforts and achieve a good ROI

EdgeRank - The 'secret sauce' behind Facebook's ranking algorithm.

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