Sports Sponsorship ROO November 10-12, 2008 Los Angeles, CA Combining Research & Sponsorship Resources To Achieve Optimal Return & Activation
Five reasons to attend Sports Sponsorship ROO: Exclusive and intimate setting of 200 All areas of sponsorship represented: properties, buyers and media Senior-level speaker faculty of marketing, research and sponsorship executives Workshops and roundtables drilling into today’s most pressing issues Save time by being out of the office at our event – you cannot afford to be left behind!
Return on Investment has always been a key aspect of sports sponsorship. In recent years, however, a new term – Return On Objective – has been introduced, as both sporting entities and brands find new ways to qualify the value of their partnerships. ROO focuses less on “eyeballs” and more on specific goals such as brand awareness or store visits. Sports Sponsorship ROO will bring together the key research, sponsorship, marketing and media executives from across the sports sponsorship industry. As the economy slows, marketing budgets are often among the first to feel the pinch. Join us at Sports Sponsorship ROO and find out how you can better quantify the benefits of your partnerships.	At this senior-level event, you will Learn from leaders in the space who have instituted effectiveness models in regards to measurement of sports sponsorship which are often a composite of external and custom research Ensure focus on drivers of sales to identify and develop elements of evaluation of ROI Find a balance between sponsorship and activation by ensuring you account for the entire life of the sponsorship at the outset of the sponsorship Gain insight on the most appropriate way to organize and optimize the newer in-house sponsorship teams Realize the balance between old world art and new world science of sports sponsorship to optimize dollars, resources and return

Sports Sponsorship ROO provides:

1. In-depth analysis of current trends in metrics and how sponsorship executives are using building effectiveness models to calculate return on investment and return on objective
2. Case studies from industry leaders showing new ways to engage with the consumer, giving them a memorable experience so they can be a brand ambassador
3. Detailed examples of ways to balance communications and investment in a sport’s core fan base with the potential growth audience
4. Examples of ways in which taking out exclusive contracts in a less cluttered landscape adds enormous value to in-game exposure

Comments from WBR events:

“I’ve been waiting five years for an event that focuses on the interactive space for luxury brands. You’ve done a really great job.”
- Matt Marcus, Worldwide Director eBusiness, Gucci

"A must attend event for anyone looking to understand the tools online retailers are using to increase site conversion and profitability overall".
- Steve August, Operational VP of Customer Marketing, Brookstone

For Additional Information

For Sponsorship, Exhibition or Speaking Opportunities contact Paul Massoud at 212-885-2673 or email pmassoud@wbresearch.com

For speaking opportunities, please contact Mary Gilliver at 212-885-2744 or email mary.gilliver@wbresearch.com

For media partnership opportunities, please contact Gaianti Surajbali at 212-885-2665 or email gsurajbali@wbresearch.com