For anyone who doubts the importance of psychology to finance, ask yourself, is customer confidence relevant to banks? And on a larger scale, is trust in the financial system, or the political system, relevant for our societies? Only recently can we generate consistent data on trust and confidence by scouring social media and newsflow for expressions of trust, or more commonly mistrust, in individual banks and the financial system. This trust data tells us that news of trading errors, ponzi schemes, and other scandals are gradually eroding public and investor trust in the financial system.
Trust is built over years through a process of "promise and deliver" - the investing public learns and comes to believe that an institution is good to its word based on its fulfillment of its promises. Trusting bank customers see that a bank holds their money securely and returns it with interest at their request, without unexpected or punitive transaction fees. Trusting investors believe market volatility occurs for a rational reason and that investors who lose money do so because they took imprudent risks, not because a rogue algorithm randomly sold off their investment and stopped them out. Trusting traders watch a market order to buy an equity executed at the ask price, not $0.05 above it due to HFT front-running.
Restoring trust in the financial system requires transparency, simplicity, and consistency. First, and perhaps most challenging, financial institutions must explicitly acknowledge that their operations are opportunistic - preying on the unsophisticated customers they simultaneously seek to woo. This is acceptable as long as the fees and commissions are made apparent, simple, and clear. The perception of fairness can be restored as first honesty, then transparency, and then both simplification and enforcement of rules and regulations are implemented. We may look at financial institutions today and think, "no way, those changes are not going to happen," but remember that while there is a dearth of trust, there is a surfeit of cash, and that cash will migrate to the safest institution or location, even if that means gold bars in a wall safe.
|
|
From developing quantitative models to imaging the brains of investors, Dr. Peterson has spent his career at the intersection of mind and the markets. Dr. Peterson is Managing Director of the MarketPsych Group of companies comprising MarketPsych Data (financial sentiment data derived from news and social media at marketpsychdata.com), MarketPsych (behavioral economics consulting and training at ma [read more]
|
|
|