Why London

TradeTech 2010 is moving to the ExCel centre in London for its 10th anniversary.

We asked over 60 of the long-only buy-side firms and hedge funds what they want from TradeTech 2010 and they've told us they want the event to move to London. We've also spoken with many other key industry participants and the overwhelming majority share this view.

As always, TradeTech continually strives to meet the needs of the market, so although planning for an event in Paris was well underway, we took the decision to move to London. We did this to maintain the core value of the event – which is to genuinely represent and mirror the needs of the industry in a balanced and neutral environment.

Any questions about the event or the move to London can be directed to the TradeTech team at E:tradetech@wbr.co.uk; or T: +44 (0)20 7368 9465

What you told us:

"...I would send more people and would come myself. I normally attend every 2-3 years, as don’t like leaving London. Might even join a panel."

Head of Trading, Aviva

"...Great idea to move the event to London. Will send considerably more of my traders to it if it is nearby."

Head of European Equity and Currency Trading, StateStreet Global Advisors

"...Happy to speak at TradeTech in London, will probably not join you in Paris."

Head of Trading, Schroders

"...I would like to confirm that I would be a big supporter of moving TradeTech to London for several reasons. Cost efficiency, different members of my team could attend. London is the major market in Europe and it would give Buy side the opportunity to see their main counterparties/brokers in the same trip."

Head of Dealing, Aegon Asset Management

"...London makes a lot of sense to me."

Head of Dealing, Coutts

"...Having TradeTech in London would invigorate it"

Global Head of Trading, Fortis Investments

"...apart from freshening-up the event I’d suggest that you’ll get a larger amount of participants attending overall next year if you move it to London. With smaller desks than in 2008 / 2009 most firms will struggle to have more than 1 attendee out in Paris for 2 – 3 days. Plus, a wider range of buy side people will be able to come to certain parts of event if you held in London!"

Head of Dealing & Transaction Cost Analysis, Baring Asset Management

"...Great idea to move the event to London. Would save money and time spent on travel."

Head of Advisory and Order Fulfillment, Credit Swiss

"...Move TradeTech to London and I will support and attend it."

Head of Trading, Legal & General

"...on the buy side where a lot of desks have consolidated as far as head count is concerned, this would be very much welcomed. I would certainly be able to attend the open forum and still be able to return to the office if needed, as we will be in the process of several launches at the time."

Head of Dealing, River and Mercantile Asset Management LLP

"At TradeTech there is representation from the buy side, sell side and vendors, so we can meet with our customers as well as find out more information about our competitors."

Johanna Danby, Chief Operating Officer, Smartpool

"Coming to TradeTech allows us to get general consensus and ideas from the buy side so we can create solutions to better meet those needs"

Lisa Packham, Head R+S Europe, Bloomberg LP

"It is really important for us to be part of TradeTech because we have package solutions on top of our consultancy services and our commercial offering is of interest for both Sell Side and Buy Side professionals. We've met with many new people, the event is a great place to network"

Julie Pallanchier, Business Developer, Horizon Software

"We were really surprised and happy with the number of attendees at TradeTech 2009, as well as the level of interest in our booth"

Marie Dufrense, Marketing Manager, Dow Jones Content Technology Solutions

"We came to TradeTech 2009 to launch our new Corvil Clear product. We felt is was the best place for the launch because it gave us the best exposure to a large number of senior level decision makers in the industry"

Donal O’Sullivan, VP Product Management, Corvil

"TradeTech have done an excellent job of organising the reputable and established press"

Jack Vensel, Managing Director, EMEA Electronic Execution, Citi

"Attending TradeTech is like paying your taxes - it has to be done!"

Edward Drew, Business Development, Bobsguide

"As a stock exchange we are able to meet with potential Clients"

Eugene Serdyukov, Director, Futures and Options Market, RTS

"TradeTech gives us great exposure and networking opportunities with all our key existing and potential clients. It allows us to understand what our customers want from MTFs and Dark Pools"

Johanna Danby, Chief Operating Officer, Smartpool

"TradeTech Paris allows us the opportunity to meet with existing clients and new prospects, especially in these important times."

Jack Vensel, Managing Director, EMEA Electronic Execution, Citi

"TradeTech Paris allows us the opportunity to meet with existing clients and new prospects, especially in these important times."

Jack Vensel, Managing Director, EMEA Electronic Execution, Citi

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