When a trade goes bad, who do you blame? Have you ever put the blame on what you had for lunch, the weather, or your unconscious emotions? There’s a whole field of psychology called neurofinance that studies financial decision making and behaviors such as these. Whether you’re a trader, portfolio manager, systems analyst, or sales executive, you’ll be a smarter – and more profitable – decision maker after hearing this presentation by Arnie Wood, who is a Faculty Advisor to Harvard University's John F. Kennedy School of Government Study on behavioral finance and decision-making.