TradeTech West Main Conference Day Two

7:45 - Breakfast In The Solutions Zone Breakfast In The Solutions Zone

8:30 - Chairperson’s Opening Remarks - Spotlight On High Frequency Trading Matt Samelson , Principal, Woodbine Associates Chair’s Opening Remarks Matt Samelson Principal, Woodbine Associates

8:45 - Opening Keynote: Art Or Science: Differentiation In The Low Touch Space Frank Loughlin, Co-Head Americas Equity Trading, AllianceBernstein As electronic trading usage has steadily increased year on year over the past decade, your needs in the low touch space have also changed each year. Frank Loughlin shares his experiences at AllianceBernstein, one of the largest asset managers in the world, and how he has maximized the performance of his electronic equity trading by finding differentiation in the low touch space. Explaining how trading in the low touch space has changed over the last few years Deconstructing and comparing like strategies to choose which low touch providers to use Applying quantitative metrics to executions to measure best execution Embracing execution consultancy to implement customized solutions in the low touch space Frank Loughlin Co-Head Americas Equity Trading, AllianceBernstein

9:20 - Guest Speaker: Inside The Trader’s Brain: The Power Of Mind Over Money Dr. Richard L. Peterson, Managing Director, MarketPsy Capital and Partner, MarketPsych Partners You may not realize it, but there are biases that lay deep within your brain that influence the way you trade. Unfortunately these biases are what lead you to making the wrong trading decisions. But by really understanding how your brain works, and re-training your brain, you can avoid situations where most traders go wrong.  Dr. Peterson, managing director of a psychology-based hedge fund, and through his education firm, MarketPsych Partners, trains financial professionals to use psychological insights in their daily work. His book, Inside the Investor’s Brain (Wiley, 2007), was praised as “outstanding” by Barrons and a “Best Investing Read of 2007” by Kiplinger’s. His exciting presentation is sure to strengthen your relationship with your own brain, which will lead to better, more profitable, trading decisions. Exploring the basic neuroscience of financial decisions Providing a window on how most traders go wrong by examining the biases that lie deep in the brain Outlining strategies for disciplined execution, trading stress management, and risk-taking after painful losses Understanding how your brain works to increase your trading profitability for the long-term Dr. Richard L. Peterson Managing Director, MarketPsy Capital and Partner, MarketPsych Partners Richard L. Peterson MD works at the intersection of psychology and financial markets, both as a portfolio manager and as a consultant. He is the Managing Director of MarketPsy Capital LLC, a psychology-based asset management firm. Through the education firm MarketPsych Partners, he trains financial professionals to use psychological insights in their daily work, both with clients and in the market [read more]

10:20 - Morning Refreshment & Networking Break In The Solutions Zone Morning Refreshment & Networking Break In The Solutions Zone

Sell Side Head Trader Think Tank 10:55 - PANEL: Examining Dark Pool And MTF Order Flow To Avoid Alpha Degradation Dan Keegan, Global Head of Institutional Sales, Global Head of Citi Match, Citi Jim Ross, Vice President, NYSE Matchpoint Over 213 buy side traders were surveyed anonymously to identify trends in the equity trading marketplace at TradeTech USA in March. Can you believe that 93% of respondents stated they really didn’t know to which and how many dark or gray liquidity pools their sell side brokers were connected to? Well, it’s time to put an end to your lack of knowledge about dark pool order flow, which is why we’ve put together this leading panel of industry experts. • Examining the value of order flow in dark pools• Determining which dark pools are connected, and what risks you need to be concerned about • Discussing the importance of where you sit in a dark pool queue and how that will affect order flow • Putting yourself into a position where you are seeing order flow first to avoid alpha degradation Dan Keegan Global Head of Institutional Sales, Global Head of Citi Match, Citi Dan Keegan is responsible for building and managing the Citi Match crossing network product for Citi, and is global head of institutional sales. Mr. Keegan created the original Citi Match crossing network in the United States, and is now responsible for Citi's crossing network capabilities around the world.Prior to his position at Citi, Mr. Keegan was Head of Institutional Equities at Automated Tr [read more] Jim Ross Vice President, NYSE Matchpoint Jim Ross is vice president of NYSE MatchPoint and oversees its development and operations. He is also responsible for organizing the company’s broader alternative trading system (ATS) strategy. From 1989-2003, he was responsible for Instinet's Global Crossing businesses and Instinet's Strategic Business Group. 10:55 - 12:20 - Sell Side Head Trader Think Tank Sell Side Head Trader Think Tank Adam Elegant, Vice President, Goldman Sachs Steve Tullar, National Sales Manager, Jones Trading The Sell Side Think Tank debuted in New York in March to rave reviews! So we are bringing it West as well! About the Think Tank:YOU:A sell side head trader in charge of equity trading, electronic trading or algorithmic trading looking to solve high-level challenges and discuss strategies to thrive in an uncertain market landscape.   THE EVENT: An invitation-only session exclusive to head sell side traders and free of vendors and media. Brainstorm and debate with your peers in a roundtable discussion setting how to achieve commission capture, quantify the value added from your services, and ensure you have the most sophisticated systems to differentiate yourself in terms of execution quality. Think Tank discussion topics will be confirmed a few weeks before the event to ensure the most critical, current items to successfully run your trading desk are discussed. Register for the Sell Side Think Tank and nominate your topics of interest now!  To request your invitation to this unique event, please contact Rob Golen at 416-597-4771 or robert.golen@wbresearch.com. Think Tank Moderators: Adam Elegant Vice President, Goldman Sachs Steve Tullar National Sales Manager, Jones Trading Mr. Tullar is the National Sales Manager at JonesTrading. Previously, he was Director of Global Trading. He joined the Executive Committee and became a Managing Director in 2000. He has worked in several JonesTrading regional offices around the country, starting in Los Angeles working under Mr. Mike Hornbuckle and Mr. Packy Jones. Mr. Tullar then went to the New York office and was later instrumen [read more]

10:55 - 12:10 - Sell Side Head Trader Think Tank Continu... 11:30 - PANEL: Identifying The Best Number Of Firms To Write CCAs/CSAs With To Protect Against Counterparty Risk Stewart Eisenhart, US Editor, Buy Side Technology Mark Enriquez, Founding Managing Partner, Pulse Trading Kevin Petrello, Director, US Head of Commission Management, Barclays Capital Over 213 buy side traders were surveyed anonymously to identify trends in the equity trading marketplace at TradeTech USA in March. Can you believe that 93% of respondents stated they really didn’t know to which and how many dark or gray liquidity pools their sell side brokers were connected to? Well, it’s time to put an end to your lack of knowledge about dark pool order flow, which is why we’ve put together this leading panel of industry experts. • Examining the value of order flow in dark pools• Determining which dark pools are connected, and what risks you need to be concerned about• Discussing the importance of where you sit in a dark pool queue and how that will affect order flow• Putting yourself into a position where you are seeing order flow first to avoid alpha degradation Stewart Eisenhart US Editor, Buy Side Technology Mark Enriquez Founding Managing Partner, Pulse Trading J. Mark Enriquez is the Founding Managing Partner of Pulse Trading, Inc. Headquartered in Boston, MA, Pulse Trading is one the leading agency institutional brokerage firms focused on electronic trading. In 1999 Pulse pioneered the concept of multi platform / venue trading in a non conflicted agency model. In addition to its execution business, Pulse offers a broad range of research and brokerage c [read more] Kevin Petrello Director, US Head of Commission Management, Barclays Capital Kevin Petrello is a Director and US Head of Commission Management at Barclays Capital. He held a similar role at Lehman Brothers. Prior to joining Lehman Brothers, Mr. Petrello was Head of Relationship Management at Citigroup's Lava Trading subsidiary. Before that, he worked at Instinet LLC where he held a variety of sales management positions in soft dollars, research, and electronic brokerage. M [read more] 10:55 - 12:10 - Sell Side Head Trader Think Tank Continued 10:55 - 12:10 - Sell Side Head Trader Think Tank Continued No session description available.

12:10- Lunch Lunch

1:10 - PANEL: Financial And Technology Media Insight: The Media's Influence On Market Movement Tom Coombes, Founder and CEO, Cognito Media Stewart Eisenhart, US Editor, Buy Side Technology Moderated by: Tom Coombes Founder and CEO, Cognito Media Stewart Eisenhart US Editor, Buy Side Technology

1:40 - PANEL: Reevaluating TCA And The Total Cost Of Execution Justin R. Apt, Head Trader, Nelson Capital Management Paul Zubulake, Senior Analyst, Aite Group TCA has taken on new meaning as traders and portfolio managers work together to achieve best execution. Many believe there is more to identifying the total cost of execution than the standard TCA benchmarks and measurements adopted in the past. This panel will examine current industry trends towards TCA so you can better measure the performance of your trades. What are the most common TCA benchmarks used today and how have TCA trends shifted most recently? Identifying data points used by buy side traders to measure total execution costs Discovering what factors are controlled when trying to extract useful information out of post-trade TCA results Uncovering how well brokers explain the impact fee structure changes have on a liquidity pool’s execution quality Outlining other explicit costs that can impact total cost of execution, such as connectivity tolls and clearing/settlement Additional Panelists TBD Justin R. Apt Head Trader, Nelson Capital Management Justin is Nelson Capital’s Head Trader and member of the investment committee. Prior to joining Nelson Capital in 2008, Justin was the Head Trader at Beekman Capital Management. Before joining Beekman Capital, he was a sales trader with Wm Smith Securities, Inc. A native of Colorado, Justin holds two bachelors degrees from the University of Denver. He is also a member of the San Francisco Security [read more] Paul Zubulake Senior Analyst, Aite Group Paul Zubulake is a senior analyst at Aite Group, LLC, specializing in financial, energy and commodities futures and options markets. His expertise includes how the application of technology, such as algorithmic trading and FIX protocol, is playing an ever- increasing role in futures and options trading.Prior to joining Aite Group, Mr. Zubulake was the connectivity manager for the futures departmen [read more]

2:15 - PANEL: Carrying Out A Greater Level Of Due Diligence For New Broker Set-Ups While Easing The Process Tim Alford, Head Trader, Armored Wolf LLC Sean Renkly, VP and Senior Trader, NWQ Investment Management With counterparty risk now a major priority for the buy side, a visible change happening within buy side firms is a move to a greater level of due diligence with new broker set-ups. So how can the buy side ensure their broker relationships are less risky, while still managing the other multiple responsibilities of running a trading desk? This panel sets out to find that delicate balance. How has the process to set up a new broker relationship changed from previous years? Why is a greater level of due diligence necessary? Identifying what info is essential (from past years financials to compliance records) for you to review to determine if a broker is one you want to do business with Deciding if you are comfortable with the broker’s capitalization and where the broker stands from a risk perspective Easing the process: Determining how to quicken the review process while still completing necessary due diligence Tim Alford Head Trader, Armored Wolf LLC Tim Alford joined Armored Wolf in September 2008 as an Investment Committee Member and Head Trader. In his role as Head Trader, Mr. Alford focuses on working with the portfolio management team on investment idea implementation. Prior to joining Armored Wolf, Mr. Alford was Head Trader, Senior Vice President, and one of 3 members of the Investment Committee with Clarium Capital Management, a global [read more] Sean Renkly VP and Senior Trader, NWQ Investment Management

2:50 - Chairperson’s Closing Remarks Chairperson’s Closing Remarks

3:00 - Conclusion Of TradeTech West 2009 Conclusion Of TradeTech West 2009