A critical decision made easy – Attend TradeTech West

Event Benefits

So you’ve talked to our program manager and received a proposal…and may be asking yourself…Why should I go to this conference?

If you’re like many of our other clients, you may have to be selective to which event you can attend. There are THREE solutions:

1. Make our event this year’s must attend, regardless of your current plan. We’ll even cover the cancellation charge of the other event.
2. Send other members of the team and have them report back to you on the findings
3. Ask us to be put in touch with one of our advisory board members to help explain why this event—over all others—would be valuable for your team.

Since someone in your role should think things though, here are SEVEN other things you can do to help make your decision.

1. Write down your teams’ top four challenges
2. Review the event brochure
3. Make a list of those speakers and advisory board members that you’d really like to meet
4. Figure out which 3-5 people are best positioned to attend.
5. Can’t attend? Bring the event up in your next team meeting. If you’re not able to attend, perhaps it fits better into some of your colleagues schedules. Most companies send two or more executives.
6. Join our LinkedIn group. LinkedIn has enabled us to extend the conversation beyond the walls of our conference. If you’re not a member yet, you and your entire team should join. We distribute highly relevant and compelling content on a regular basis.
7. Call back your program manager and have them take you and the team through how this event will address your top challenges and dramatically improve your business operations. 300 attendees before you can’t be wrong!

“I was once asked by a senior vice president for a Fortune 500 company why he should attend my conference, and I confidently responded, ‘Just imagine sitting down with and learning from a leading executive who has faced and overcome your exact challenges. Now imagine there are 100 more. Can you picture a better networking scenario?’ He said no. Then he called me the next day and registered. I always think of that executive when first-time delegates attend our conferences and talk to me about how great their experience has been. I know once they come, they are convinced it was the right decision!” -Steve Goldring, Global Managing Director, Worldwide Business Research