• If you are on the Buyside, you will acquire the knowledge to ask the right questions of your brokers to ensure that your trades are being properly managed for strong safe profits.


• If you are on the Sellside, you will learn where you are at in the low latency race and what you need to do now to upgrade your systems and strategies to stay competitive and in business


• If you are an Exchange, you will learn how to create an effective colocation strategy and how you can optimize your technology platform to attract more business from your region and beyond


• If you are a Regulator, you will find out what really happens inside the HFT firm and how the strategy is part of an unstoppable technology evolution that will change forever the way we trade


• If you are a Tech Vendor, you will meet a prequalified group of highly motivated tech buyers including CIOs, CEOs and the Heads of EA, Equity Trading and Electronic Trading.

Take away benefits from this event include:

• Create more effective connections with your trading venue for faster trading
• Find out whether your IT architecture can cope with the demands of HFT
• Acquire the tools and knowledge to project manage your own HFT-low latency strategy
• Determine which vendors match the unique requirements of your trading platform
• Hear from colocation and HFT leaders on what business strategies work best for profit
• Learn how to implement HFT risk management strategies for real time trading
• Match your development roadmap to the tech future and save on IT implementation costs
• Understand how HFT is evolving to include other asset classes including FX and futures
• Take apart your trading platform to eliminate the latency roadblocks in front and back office
• Align your HPC architecture to deliver maximum performance for HFT implementation

In 2009, our inaugural Trading Architecture Asia event showcased a range of technology strategies that designed to improve the trading function. This year we focus upon colocation and High Frequency Trading as the two hottest technology trends in equity markets today. We realize that HFT has been a somewhat controversial topic and many brokers have been reluctant to advertise that they offer HFT services. But times are changing and most people now understand that HFT represents an unavoidable trading technology evolution. When correctly implemented and appropriately controlled, this strategy will create new profit opportunities. It will also change the way that trading desks are operated.

Topics discussed include:

• Designing HFT Relevant Colocation & Proximity Strategies
• Implementing Cost Effective Low Latency Architecture
• Tapping The Power Of High Performance Computing Clusters
• Building HFT Models To Trade Multi-Asset Classes
• Creating Effective HFT Risk Management Frameworks
• Improving Your Data Feeds For Accelerated Trading Regimes
• Ensuring You Have A Super Fast Middleware Highway
• Developing SOR Technology For Next Generation Trading
• Integrating High Performance Enterprise Messaging
• Working In The Hybrid Clouds For Real-Time Equities Trading

APAC is widely acknowledged as being behind the global trends and needs to rapidly upscale to stay competitive. Budgets were reduced last year and implementing innovations was shelved for better times. That time is now. 90% of the Asian based electronic technology managers we surveyed said they were spending more money in 2010 on upgrading their technology platform as compared with 2009. You must stay competitive and you must adapt your strategies to fit the changes taking place within your trading venues.

If you want to charge up your IT system and need some impartial advice on how to do it in a cost effective, business enabling way, we can help you. Book onto Trading Architecture Asia 2010. This event shows you how to implement best of breed trading technology upgrades and how to integrate this technology into your enterprise architecture. This is the only event in Asia Pacific that is dedicated to improving the trading technology platform with a focus on delivering more value, more resilience and more agility from your IT systems. And it is the only event to focus exclusively on the growth and evolution of colocation and HFT in APAC.