The B2B Online Virtual Event is designed to offer invaluable insights on the challenges, trends and strategies that will revolutionize ecommerce and omnichannel in both the short and long-term. B2B digital and marketing experts will share their views about opportunities that arise due to the crisis, lessons learned and how to pivot your B2B organization.

Featuring easily accessible presentations, group panels, interviews and Q&A, all available digitally and on-demand, gain practical insights to implement now at the B2B Online Virtual Event, without having to leave your desk.

New Insights, Instant Takeaways

A Head Start Against The Competition 

Insider secrets, first-hand examples and intel await as our speakers talk about what a post COVID-19 B2B experience encompasses.

Trusted Content For The Industry, By The Industry

B2B Online has been running for nearly 10 years. Manufacturers and distributors trust us to deliver well-researched programs that actually cover your biggest concerns.

Interact Live - Just Like Being At A B2B Online Event

Live chat, virtual Q&A, and more encourage involvement (almost like our conferences). Ask questions, jot down notes, and get ready to implement takeaways.

Our Speakers:

Rich Cohen

Rich Cohen


Elevate Packaging

Jamin Arvig

Jamin Arvig


US Water Filters

Jennifer Alexander

Jennifer Alexander

Director, Vision Experience, Global Transactional Services

Johnson & Johnson Vision

Adeel Murtaza

Adeel Murtaza

Head of eCommerce Technology

Unilever – Food Service Direct

Scott Wueschinski

Scott Wueschinski

Sr Director - Digital Technologies

SUEZ - Water Treatment & Solutions

Nicole Alboushi

Nicole Alboushi

eCommerce Director

Imperial Supplies

Brian Smith

Brian Smith

Director of eCommerce Operations

Farmer Boy

Dennis Karpinski

Dennis Karpinski

Director of e-Commerce, Business Analysis

Eastern Industrial Supplies, Inc

Katrina Schiedemeyer

Katrina Schiedemeyer

Senior Specialist, Global Procurement and Supply Chain


James Urbati

James Urbati

General Manager, Commerce


Jayme Rey

Jayme Rey

Creative Director


John Ours

John Ours



Andy Peebler

Andy Peebler

VP of Strategy

Salesforce B2B Commerce

Samantha Flood

Samantha Flood

Salesforce Administrator

Parata Systems

Malay Das

Malay Das

Project Manager


Allan Bo Christiansen

Allan Bo Christiansen

eCommerce Manager


Jill Steinhour

Jill Steinhour

Director Industry Strategy, High-Tech and B2B


Danny Dalton

Danny Dalton

Industry Strategy Manager


Gary Schoch

Gary Schoch


HCL Commerce

Pallab Deb

Pallab Deb

Head - Partner Solutions & AI Partnerships

Google Cloud

Thomas Hakansson

Thomas Hakansson

Customer Success


Marc Alvarez

Marc Alvarez

VP Data Management & Operations

Thomson Reuters

Hilary Murdock

Hilary Murdock

Senior Director, Head of Product Marketing


Katy Collins

Katy Collins

Senior Account Executive


Michael Harvey

Michael Harvey

Chief Strategy Officer


B2B Online Agenda

Day One: August 26

    Meeting Today's Customer Expectations

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:35 pm

    12:05 pm - 12:35 pm

    Scott Wueschinski, Sr Director - Digital Technologies, SUEZ - Water Treatment & Solutions
    Nicole Alboushi, eCommerce Director, Imperial Supplies
    James Urbati, General Manager, Commerce, Pivotree

    The COVID-19 pandemic forced both work and life to go online, requiring B2B organizations to accelerate their digital transformations. Although we can’t know with any certainty what the “new normal” will look like, we have to assume that this dependence and need for digital will still be a part of it. This session looks at this ‘new normal’ and how you can continue to transform to meet customer needs both now and in the future.

    • Adapting in the short term with the technological capabilities already in place
    • Developing new capabilities and systems that are seamless and meet customer expectations
    • Ensuring that data is consistent throughout all channels to ease any friction in online purchasing
    • Improving digital self-service capabilities to meet customer expectations 
    Learn more
  • 12:35 pm - 12:55 pm

    12:35 pm - 12:55 pm

    Jill Steinhour, Director Industry Strategy, High-Tech and B2B, Adobe
    Danny Dalton, Industry Strategy Manager, Adobe

    The onset of COVID has fueled digital commerce growth and accelerated B2B enterprise commerce plans. But what separates the leaders from the laggards? What are the secrets that leading brands know that supercharge their commerce initiatives?  

    Join Jill Steinhour & Danny Dalton, Industry Strategists at Adobe for an in-depth journey into the fast-evolving world of commerce. 

    • Learn how commerce consumption is trending as states reopen 
    • See how analytics and AI are being used to ease burden of content creation/delivery 
    • Review real examples of leading brands to discover how digital leaders are elevating experiences 
    Learn more
  • 12:55 pm - 1:15 pm

    12:55 pm - 1:15 pm

    Rich Cohen, Founder, Elevate Packaging

    As B2B e-commerce grows at a staggering rate, there is an increasing concern about packaging waste and sustainability. Rich Cohen, thought-leader in eCommerce and sustainable packaging, will take a deep dive into right-sizing and zero waste packaging, BOPIS, and low-emission electric delivery trucks as methods to differentiate and provide more sustainable e-commerce solutions.

    • Understanding what Zero Waste Shipping means
    • Planning for a Forward Looking Strategic View
    • Learning about innovative sustainable solutions
    • Enhancing the customer experience with Zero Waste shipping 
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    Gary Schoch, AVP, HCL Commerce
    Pallab Deb, Head - Partner Solutions & AI Partnerships, Google Cloud

    Today digital is your most important channel and if you want to sell more products online, then just like the dating apps, first impressions are everything. However, your marketing team needs help to make the buying process easier and more effective. Join HCL Commerce and Google Cloud to hear how clients are getting new insights into customer behavior to deliver highly relevant experiences so that more customers swipe right instead of left!

    Learn more
  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Dennis Karpinski, Director of e-Commerce, Business Analysis, Eastern Industrial Supplies, Inc

    According to a survey from the Association for Financial Professionals, more than half of B2B payments are still being made by paper check – not the most secure or convenient form of payment. Making the transition to digital payments will not only meet the expectations of today’s B2B customer but will also make your cash flow more predictable and decrease the likelihood of human error during payment transactions.

    • Providing customers with the payment experience they’re accustomed to in their personal lives
    • Implementing digital payment options to reduce friction in customers’ buying journey
    • Adding electronic invoicing to your eCommerce checkout to meet customer expectations and provide a seamless buying experience 
    Learn more
  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    Allan Bo Christiansen, eCommerce Manager, Atea
    Thomas Hakansson, Customer Success, RichRelevance

    B2B buyer journeys are complex, creating real customer value requires an integrated approach to personalization. Learn how Atea's ambitious personalization plans are paying off with higher basket sizes, increased trust and greater flexibility. Allan will share how RichRelevance's strategic approach to personalization spanning search, navigation and recommendations, is helping Atea solve challenges associated with complex products, and assortments restricted to accounts. Get a glimpse into Atea's tenets of 1:1 personalization at scale, and how it's leaving a lasting impression with B2B buyers.


    Learn more
  • 2:15 pm - 2:45 pm

    2:15 pm - 2:45 pm

    Brian Smith, Director of eCommerce Operations, Farmer Boy
    Jayme Rey, Creative Director, BlueBolt
    Katrina Schiedemeyer, Senior Specialist, Global Procurement and Supply Chain, Oshkosh

    In order to meet the needs to today’s B2B buyers, companies need websites that provide a compelling and exceptional shopping experience to truly drive sales. Our speakers will give you insights and takeaways into building sites that attract and convert B2B buyers.

    • Creating a high-converting and attractive online presence
    • Optimizing your site with mobile in mind in order to meet the needs of today’s B2B buyers
    • Implementing a cohesive experience that increases customer loyalty 
    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

    Andy Peebler, VP of Strategy, Salesforce B2B Commerce
    Samantha Flood, Salesforce Administrator, Parata Systems
    Malay Das, Project Manager, Avionos

    Pharmacy automation manufacturer Parata Systems was transitioning to Salesforce B2B Commerce and needed to move quickly to provide their newly acquired enterprise customers easy eCommerce access. In a matter of weeks, Parata decreased customer complaints and enabled complex online purchasing to their entire customer base, creating a seamless digital experience. Join this webinar to learn how you can do the same. 

    Learn more
  • 3:05 pm - 3:15 pm

    3:05 pm - 3:15 pm

  • 3:15 pm - 4:15 pm

    3:15 pm - 4:15 pm

    • Defining Your Digital Experience to Increase Sales with David Yates, UX Lead & Omnichannel Strategist, Corra
    • Data Is The New Currency - How To Tap Into The Potential with Gary Schoch, AVP, HCL Commerce & Pallab Deb, Head - Partner Solutions & AI Partnerships, Google Cloud
    Learn more
  • 4:15 pm - 4:15 pm

    4:15 pm - 4:15 pm

    Learn more

Day Two: August 27

    Transforming Your eCommerce Strategy

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Jennifer Alexander, Director, Vision Experience, Global Transactional Services, Johnson & Johnson Vision

    Providing customers with a seamless easy to use eCommerce experience is your goal. Harnessing customer feedback – their ideas on what parts of your site they love, what features they wish you offered is a great way to tap into your customer base and prioritize new feature development. 

    • Understand how to set up and create ongoing customer experience feedback 
    • Review a few options for how to engage your customers
    • Getting buy-in from leadership (and legal)
    Learn more
  • 12:25 pm - 12:45 pm

    12:25 pm - 12:45 pm

    John Ours, CEO, Paragon

    Applying B2C concepts can enhance your B2B buyer’s journey, but not always. Knowing which B2C experiences to leverage for your audience starts by understanding how your customer shops and empathizing with their unique needs. Yet, many B2B companies tend to view their customers as a homogenous segment whose values, attitudes, behaviors and needs are the same. Or, we react to whichever customer or internal stakeholder has screamed the loudest recently. Rarely do we gain insight to buyer’s perspective. Perhaps it’s organizational instinct or “what we’ve always done”. Perhaps it’s a notion from your sales team or a business analyst who was once a customer. Often overlooked is the true voice of the customer. 

    In this session, we’ll discuss how research strategies such as journey mapping can help you best understand your customer and their buying journey – and how doing so can have a positive effect on both their experience with your brand and your bottom line. We’ll share real-world client examples of how customer insights can inform an intelligent product roadmap that prioritizes website features and functionality that will be most impactful. You’ll also learn tips to recognize, adopt and apply B2C commerce tactics that add value – not based on what’s cool or Amazon-trendy, but rather what’s “right” to make your customer’s online experience easier, personal, and ultimately, delightful.  

    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    Jamin Arvig, Founder, US Water Filters

    Millennial B2B buyers are making a strong shift away from traditional offline purchasing and procurement. As more of this demographic joins the B2B industry, demand marketplaces will only continue to increase.

    • Understanding the supply and demand side of B2B marketplaces
    • Providing customers with a convenient purchasing experience
    • Examining the ways in which marketplaces are impacting customer expectations
    • Creating content to educate and support your marketplace buyers
    Learn more
  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Marc Alvarez, VP Data Management & Operations, Thomson Reuters

    Learn how global giant Thomson Reuters is driving digital transformation and empowering its business teams across the enterprise by leveraging data and cloud technologies. Enabling the streamlined delivery of trusted corporate data and content enabled a richer, more consistent customer experience, enhanced global selling, operational efficiencies and market differentiation. 

    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Adeel Murtaza, Head of eCommerce Technology, Unilever – Food Service Direct

    As B2B eCommerce becomes increasingly competitive, it’s critical that companies have websites that go beyond passive order taking. In a digital-first world B2B companies will need to implement functionality on their website that will actively generate sales and increase customer satisfaction. In this session you will get insights and strategies you can use to transform your eCommerce website and take it to the next level.

    • Enhancing search functionality to show customers relevant results
    • Using advanced website tools to nudge your customers toward higher revenue sales
    • Leveraging AI to automate cross-selling
    • Implementing AI-enhanced websites to create a personalized buying experience 
    Learn more
  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Hilary Murdock, Senior Director, Head of Product Marketing, ThreeKit
    Katy Collins, Senior Account Executive, ThreeKit

    We live in an increasingly digital world. As consumers, we buy the vast majority of the products we need online and have to come to expect certain experiences when buying products. 

    And for business buyers, these expectations don’t disappear when making purchases for work. We still want to be able to get access to information quickly and easily. In fact, 70% of B2B buyers want the ability to completely self-serve when buying products. 

    But for many B2B companies, the shift to digital-first sales processes has been slower. Many companies are still relying on complex, lengthy sales cycles that don’t meet the expectations of digital-first buyers today. 

    In this session we will discuss how B2B companies can transform their existing sales processes to better meet the needs of these new digital-first consumers.

    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

    Michael Harvey, Chief Strategy Officer, Corra

    B2B companies are being challenged to deliver faster, more intuitive interactions across channels as younger generations move into leadership positions and take control of purchasing decisions. Corra’s Chief Strategy Officer is joined by B2B clients, Tacony and Sentry Equipment to discuss how they’re innovating to appeal to the millennial buyer that wants a streamlined purchasing experience. These B2B leaders share:

    • Strategies for delivering faster, mobile-first experiences to millennial buyers
    • How they are personalizing online experiences for different customer segments and stakeholders
    • The importance of powerful search, accurate product data, and compelling merchandising
    • How to navigate the divide between the digital commerce experience and purchases that still require manual processes
    Learn more
  • 2:25 pm - 2:25 pm

    2:25 pm - 2:25 pm

Bringing Together The Best in B2B

Rated #1 By The Community

Insights Guaranteed

“B2B Online has given me the opportunity to assess the latest digital transformation trends.”

Tammy Harris, Director of Digital Marketing
Hayward industries

Awesome Speakers

“I continue to be impressed by the caliber of speakers and moderators.”

Patrick Kenny, Vice President, Marketing & eCommerce
Kenny Pipe & Supply

#1 Peer Community

“B2B Online is a community of peers where I’m challenged to think better, do better.”

Lori Killory, Digital Marketing Manager
Eaton Lighting Solutions

A One of a Kind Community

The world's largest manufacturers and distributors look to B2B Online for innovation and inspiration to maximize their online revenues. From the billion-dollar club to the world's fastest growing companies, B2B Online is for those that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

Let’s Connect & Create A Custom Experience


Hi, I'm Vince, the Sponsorship Director for B2B Online Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.