The B2B Online Virtual Event is designed to offer invaluable insights on the challenges, trends and strategies that will revolutionize ecommerce and omnichannel in both the short and long-term. B2B digital and marketing experts will share their views about opportunities that arise due to the crisis, lessons learned and how to pivot your B2B organization.

Featuring easily accessible presentations, group panels, interviews and Q&A, all available digitally and on-demand, gain practical insights to implement now at the B2B Online Virtual Event, without having to leave your desk.

New Insights, Instant Takeaways

A Head Start Against The Competition 

Insider secrets, first-hand examples and intel await as our speakers talk about what a post COVID-19 B2B experience encompasses.

Trusted Content For The Industry, By The Industry

B2B Online has been running for nearly 10 years. Manufacturers and distributors trust us to deliver well-researched programs that actually cover your biggest concerns.

Interact Live - Just Like Being At A B2B Online Event

Live chat, virtual Q&A, and more encourage involvement (almost like our conferences). Ask questions, jot down notes, and get ready to implement takeaways.

Our Speakers:

Rich Cohen

Rich Cohen

Founder

Elevate Packaging

Jamin Arvig

Jamin Arvig

Founder

US Water Filters

Jennifer Alexander

Jennifer Alexander

Director, Vision Experience, Global Transactional Services

Johnson & Johnson Vision

Adeel Murtaza

Adeel Murtaza

Head of eCommerce Technology

Unilever – Food Service Direct

Scott Wueschinski

Scott Wueschinski

Sr Director - Digital Technologies

SUEZ - Water Treatment & Solutions

Nicole Alboushi

Nicole Alboushi

eCommerce Director

Imperial Supplies

Brian Smith

Brian Smith

Director of eCommerce Operations

Farmer Boy

Dennis Karpinski

Dennis Karpinski

Director of e-Commerce, Business Analysis

Eastern Industrial Supplies, Inc

Katrina Schiedemeyer

Katrina Schiedemeyer

Senior Specialist, Global Procurement and Supply Chain

Oshkosh

James Urbati

James Urbati

General Manager, Commerce

Pivotree

Jayme Rey

Jayme Rey

Creative Director

BlueBolt

John Ours

John Ours

CEO

Paragon

Andy Peebler

Andy Peebler

VP of Strategy

Salesforce B2B Commerce

Samantha Flood

Samantha Flood

Salesforce Administrator

Parata Systems

Malay Das

Malay Das

Project Manager

Avionos

Allan Bo Christiansen

Allan Bo Christiansen

eCommerce Manager

Atea

Agenda At A Glance

Day One: August 26

    Meeting Today's Customer Expectations

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Scott Wueschinski, Sr Director - Digital Technologies, SUEZ - Water Treatment & Solutions
    Nicole Alboushi, eCommerce Director, Imperial Supplies
    James Urbati, General Manager, Commerce, Pivotree

    The COVID-19 pandemic forced both work and life to go online, requiring B2B organizations to accelerate their digital transformations. Although we can’t know with any certainty what the “new normal” will look like, we have to assume that this dependence and need for digital will still be a part of it. This session looks at this ‘new normal’ and how you can continue to transform to meet customer needs both now and in the future.

    • Adapting in the short term with the technological capabilities already in place
    • Developing new capabilities and systems that are seamless and meet customer expectations
    • Ensuring that data is consistent throughout all channels to ease any friction in online purchasing
    • Improving digital self-service capabilities to meet customer expectations 
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Rich Cohen, Founder, Elevate Packaging

    As B2B e-commerce grows at a staggering rate, there is an increasing concern about packaging waste and sustainability. Rich Cohen, thought-leader in eCommerce and sustainable packaging, will take a deep dive into right-sizing and zero waste packaging, BOPIS, and low-emission electric delivery trucks as methods to differentiate and provide more sustainable e-commerce solutions.

    • Understanding what Zero Waste Shipping means
    • Planning for a Forward Looking Strategic View
    • Learning about innovative sustainable solutions
    • Enhancing the customer experience with Zero Waste shipping 
    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Dennis Karpinski, Director of e-Commerce, Business Analysis, Eastern Industrial Supplies, Inc

    According to a survey from the Association for Financial Professionals, more than half of B2B payments are still being made by paper check – not the most secure or convenient form of payment. Making the transition to digital payments will not only meet the expectations of today’s B2B customer but will also make your cash flow more predictable and decrease the likelihood of human error during payment transactions.

    • Providing customers with the payment experience they’re accustomed to in their personal lives
    • Implementing digital payment options to reduce friction in customers’ buying journey
    • Adding electronic invoicing to your eCommerce checkout to meet customer expectations and provide a seamless buying experience 
    Learn more
  • 2:05 pm - 2:35 pm

    2:05 pm - 2:35 pm

    Allan Bo Christiansen, eCommerce Manager, Atea

    B2B buyer journeys are complex, creating real customer value requires an integrated approach to personalization. Learn how Atea's ambitious personalization plans are paying off with higher basket sizes, increased trust and greater flexibility. Allan will share how RichRelevance's strategic approach to personalization spanning search, navigation and recommendations, is helping Atea solve challenges associated with complex products, and assortments restricted to accounts. Get a glimpse into Atea's tenets of 1:1 personalization at scale, and how it's leaving a lasting impression with B2B buyers.

    .

    Learn more
  • 2:25 pm - 2:45 pm

    2:25 pm - 2:45 pm

    Brian Smith, Director of eCommerce Operations, Farmer Boy
    Jayme Rey, Creative Director, BlueBolt

    In order to meet the needs to today’s B2B buyers, companies need websites that provide a compelling and exceptional shopping experience to truly drive sales. Our speakers will give you insights and takeaways into building sites that attract and convert B2B buyers.

    • Creating a high-converting and attractive online presence
    • Optimizing your site with mobile in mind in order to meet the needs of today’s B2B buyers
    • Implementing a cohesive experience that increases customer loyalty 
    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

    Andy Peebler, VP of Strategy, Salesforce B2B Commerce
    Samantha Flood, Salesforce Administrator, Parata Systems
    Malay Das, Project Manager, Avionos

    Pharmacy automation manufacturer Parata Systems was transitioning to Salesforce B2B Commerce and needed to move quickly to provide their newly acquired enterprise customers easy eCommerce access. In a matter of weeks, Parata decreased customer complaints and enabled complex online purchasing to their entire customer base, creating a seamless digital experience. Join this webinar to learn how you can do the same. 

    Learn more
  • 3:05 pm - 3:15 pm

    3:05 pm - 3:15 pm

  • 3:15 pm - 4:15 pm

    3:15 pm - 4:15 pm

    1. Roundtable Hosted by HCL
    2. Using CX To Increase Sales
    3. Modernizing Your Legacy Systems
    4. Leveraging Content To Drive Sales And Customer Engagement 
    Learn more
  • 3:15 pm - 3:15 pm

    3:15 pm - 3:15 pm


    Learn more

Day Two: August 27

    Transforming Your eCommerce Strategy

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Jennifer Alexander, Director, Vision Experience, Global Transactional Services, Johnson & Johnson Vision

    Providing customers with a seamless easy to use eCommerce experience is your goal. Harnessing customer feedback – their ideas on what parts of your site they love, what features they wish you offered is a great way to tap into your customer base and prioritize new feature development. 

    • Understand how to set up and create ongoing customer experience feedback 
    • Review a few options for how to engage your customers
    • Getting buy-in from leadership (and legal)
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    John Ours, CEO, Paragon

    Applying B2C concepts can enhance your B2B buyer’s journey, but not always. Knowing which B2C experiences to leverage for your audience starts by understanding how your customer shops and empathizing with their unique needs. Yet, many B2B companies tend to view their customers as a homogenous segment whose values, attitudes, behaviors and needs are the same. Or, we react to whichever customer or internal stakeholder has screamed the loudest recently. Rarely do we gain insight to buyer’s perspective. Perhaps it’s organizational instinct or “what we’ve always done”. Perhaps it’s a notion from your sales team or a business analyst who was once a customer. Often overlooked is the true voice of the customer. 


    In this session, we’ll discuss how research strategies such as journey mapping can help you best understand your customer and their buying journey – and how doing so can have a positive effect on both their experience with your brand and your bottom line. We’ll share real-world client examples of how customer insights can inform an intelligent product roadmap that prioritizes website features and functionality that will be most impactful. You’ll also learn tips to recognize, adopt and apply B2C commerce tactics that add value – not based on what’s cool or Amazon-trendy, but rather what’s “right” to make your customer’s online experience easier, personal, and ultimately, delightful.  

    Learn more
  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Jamin Arvig, Founder, US Water Filters

    Millennial B2B buyers are making a strong shift away from traditional offline purchasing and procurement. As more of this demographic joins the B2B industry, demand marketplaces will only continue to increase.

    • Understanding the supply and demand side of B2B marketplaces
    • Providing customers with a convenient purchasing experience
    • Examining the ways in which marketplaces are impacting customer expectations
    • Creating content to educate and support your marketplace buyers
    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Adeel Murtaza, Head of eCommerce Technology, Unilever – Food Service Direct

    As B2B eCommerce becomes increasingly competitive, it’s critical that companies have websites that go beyond passive order taking. In a digital-first world B2B companies will need to implement functionality on their website that will actively generate sales and increase customer satisfaction. In this session you will get insights and strategies you can use to transform your eCommerce website and take it to the next level.

    • Enhancing search functionality to show customers relevant results
    • Using advanced website tools to nudge your customers toward higher revenue sales
    • Leveraging AI to automate cross-selling
    • Implementing AI-enhanced websites to create a personalized buying experience 
    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

  • 2:25 pm - 2:45 pm

    2:25 pm - 2:45 pm

    The COVID-19 pandemic has caused major shifts in demand, and these shifts have required B2B companies to update their pricing models. As some sectors of the economy begin to reopen, the assumption can be made that product demand will shift yet again. B2B companies need to implement strong price management practices in order to make the necessary adjustments to these drastic changes in the economy.

    • Updating price segmentation to reflect changing market conditions
    • Formulating pricing strategies based on COVID-19 demand categories
    • Avoiding panic-driven discounting that would ultimately be ineffective
    • Understanding how price will be an factor to drive new business post-COVID 19 
    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

  • 3:05 pm - 3:05 pm

    3:05 pm - 3:05 pm

Bringing Together The Best in B2B

Rated #1 By The Community

Insights Guaranteed


“B2B Online has given me the opportunity to assess the latest digital transformation trends.”

Tammy Harris, Director of Digital Marketing
Hayward industries

Awesome Speakers


“I continue to be impressed by the caliber of speakers and moderators.”

Patrick Kenny, Vice President, Marketing & eCommerce
Kenny Pipe & Supply

#1 Peer Community


“B2B Online is a community of peers where I’m challenged to think better, do better.”

Lori Killory, Digital Marketing Manager
Eaton Lighting Solutions

A One of a Kind Community

The world's largest manufacturers and distributors look to B2B Online for innovation and inspiration to maximize their online revenues. From the billion-dollar club to the world's fastest growing companies, B2B Online is for those that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

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RetailITInsights.com is the premier source for innovative yet pragmatic technology solutions in the industry. We have a strong commitment to covering the development, organization, and presentation of information necessary for IT and operations users as well as the entire C-suite.

RetailITInsights.com brings you a steady stream of wisdom, education, and inspiration in the form of editorial custom-tailored for retail IT professionals.

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Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.