Day One: August 26

12:00 pm - 12:05 pm Opening Remarks – Olga Rodriguez, Program Director, B2B Online

12:05 pm - 12:15 pm Chairperson’s Opening Remarks

The COVID-19 pandemic forced both work and life to go online, requiring B2B organizations to accelerate their digital transformations. Although we can’t know with any certainty what the “new normal” will look like, we have to assume that this dependence and need for digital will still be a part of it. This session looks at this ‘new normal’ and how you can continue to transform to meet customer needs both now and in the future.

  • Adapting in the short term with the technological capabilities already in place
  • Developing new capabilities and systems that are seamless and meet customer expectations
  • Ensuring that data is consistent throughout all channels to ease any friction in online purchasing
  • Improving digital self-service capabilities to meet customer expectations 

Scott Wueschinski

Sr Director - Digital Technologies
SUEZ - Water Treatment & Solutions


Nicole Alboushi

eCommerce Director
Imperial Supplies


James Urbati

General Manager, Commerce

12:45 pm - 1:05 pm Partner Presentation - Adobe

1:05 pm - 1:25 pm Fireside Chat: Reinventing Your Supply Chain With Zero Waste eCommerce Shipping

Rich Cohen - Founder, Elevate Packaging

As B2B e-commerce grows at a staggering rate, there is an increasing concern about packaging waste and sustainability. Rich Cohen, thought-leader in eCommerce and sustainable packaging, will take a deep dive into right-sizing and zero waste packaging, BOPIS, and low-emission electric delivery trucks as methods to differentiate and provide more sustainable e-commerce solutions.

  • Understanding what Zero Waste Shipping means
  • Planning for a Forward Looking Strategic View
  • Learning about innovative sustainable solutions
  • Enhancing the customer experience with Zero Waste shipping 

Rich Cohen

Elevate Packaging

1:25 pm - 1:45 pm Partner Presentation - HCL

1:45 pm - 2:05 pm Fireside Chat - Implementing Payment Methods That Meet Customer Demand

Dennis Karpinski - Director of e-Commerce, Business Analysis, Eastern Industrial Supplies, Inc

According to a survey from the Association for Financial Professionals, more than half of B2B payments are still being made by paper check – not the most secure or convenient form of payment. Making the transition to digital payments will not only meet the expectations of today’s B2B customer but will also make your cash flow more predictable and decrease the likelihood of human error during payment transactions.

  • Providing customers with the payment experience they’re accustomed to in their personal lives
  • Implementing digital payment options to reduce friction in customers’ buying journey
  • Adding electronic invoicing to your eCommerce checkout to meet customer expectations and provide a seamless buying experience 

Dennis Karpinski

Director of e-Commerce, Business Analysis
Eastern Industrial Supplies, Inc

2:05 pm - 2:35 pm Pushing the Boundaries of Commerce Personalization at Scale

Allan Bo Christiansen - eCommerce Manager, Atea

B2B buyer journeys are complex, creating real customer value requires an integrated approach to personalization. Learn how Atea's ambitious personalization plans are paying off with higher basket sizes, increased trust and greater flexibility. Allan will share how RichRelevance's strategic approach to personalization spanning search, navigation and recommendations, is helping Atea solve challenges associated with complex products, and assortments restricted to accounts. Get a glimpse into Atea's tenets of 1:1 personalization at scale, and how it's leaving a lasting impression with B2B buyers.



Allan Bo Christiansen

eCommerce Manager

2:25 pm - 2:45 pm Panel Discussion: Shaping A Website Experience That Truly Drives Sales

Brian Smith - Director of eCommerce Operations, Farmer Boy Jayme Rey - Creative Director, BlueBolt

In order to meet the needs to today’s B2B buyers, companies need websites that provide a compelling and exceptional shopping experience to truly drive sales. Our speakers will give you insights and takeaways into building sites that attract and convert B2B buyers.

  • Creating a high-converting and attractive online presence
  • Optimizing your site with mobile in mind in order to meet the needs of today’s B2B buyers
  • Implementing a cohesive experience that increases customer loyalty 

Brian Smith

Director of eCommerce Operations
Farmer Boy


Jayme Rey

Creative Director

2:45 pm - 3:05 pm Partner Presentation – How Parata Systems Launched an Enterprise eCommerce Experience In Weeks

Andy Peebler - VP of Strategy, Salesforce B2B Commerce Samantha Flood - Salesforce Administrator, Parata Systems Malay Das - Project Manager, Avionos

Pharmacy automation manufacturer Parata Systems was transitioning to Salesforce B2B Commerce and needed to move quickly to provide their newly acquired enterprise customers easy eCommerce access. In a matter of weeks, Parata decreased customer complaints and enabled complex online purchasing to their entire customer base, creating a seamless digital experience. Join this webinar to learn how you can do the same. 


Andy Peebler

VP of Strategy
Salesforce B2B Commerce


Samantha Flood

Salesforce Administrator
Parata Systems


Malay Das

Project Manager

3:05 pm - 3:15 pm Break For Optional Roundtables

3:15 pm - 4:15 pm Innovation Roundtables

  1. Roundtable Hosted by HCL
  2. Using CX To Increase Sales
  3. Modernizing Your Legacy Systems
  4. Leveraging Content To Drive Sales And Customer Engagement 

3:15 pm - 3:15 pm End of B2B Online Virtual Event - Day One