Day One: August 26

The COVID-19 pandemic forced both work and life to go online, requiring B2B organizations to accelerate their digital transformations. Although we can’t know with any certainty what the “new normal” will look like, we have to assume that this dependence and need for digital will still be a part of it. This session looks at this ‘new normal’ and how you can continue to transform to meet customer needs both now and in the future.

• Adapting in the short term with the technological capabilities already in place
• Developing new capabilities and systems that are seamless and meet customer expectations
• Ensuring that data is consistent throughout all channels to ease any friction in online purchasing
• Improving digital self-service capabilities to meet customer expectations 

Scott Wueschinski

Sr Director - Digital Technologies
SUEZ - Water Treatment & Solutions

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Nicole Alboushi

eCommerce Director
Imperial Supplies

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James Urbati

General Manager, Commerce
Pivotree

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The onset of COVID has fueled digital commerce growth and accelerated B2B enterprise commerce plans. But what separates the leaders from the laggards? What are the secrets that leading brands know that supercharge their commerce initiatives?  

Join Jill Steinhour & Danny Dalton, Industry Strategists at Adobe for an in-depth journey into the fast-evolving world of commerce. 

• Learn how commerce consumption is trending as states reopen 
• See how analytics and AI are being used to ease burden of content creation/delivery 
• Review real examples of leading brands to discover how digital leaders are elevating experiences 

Jill Steinhour

Director Industry Strategy, High-Tech and B2B
Adobe

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Danny Dalton

Industry Strategy Manager
Adobe

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As B2B e-commerce grows at a staggering rate, there is an increasing concern about packaging waste and sustainability. Rich Cohen, thought-leader in eCommerce and sustainable packaging, will take a deep dive into right-sizing and zero waste packaging, BOPIS, and low-emission electric delivery trucks as methods to differentiate and provide more sustainable e-commerce solutions.

• Understanding what Zero Waste Shipping means
• Planning for a Forward Looking Strategic View
• Learning about innovative sustainable solutions
• Enhancing the customer experience with Zero Waste shipping 

Rich Cohen

Founder
Elevate Packaging

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Today digital is your most important channel and if you want to sell more products online, then just like the dating apps, first impressions are everything. However, your marketing team needs help to make the buying process easier and more effective. Join HCL Commerce and Google Cloud to hear how clients are getting new insights into customer behavior to deliver highly relevant experiences so that more customers swipe right instead of left!

Gary Schoch

AVP
HCL Commerce

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Pallab Deb

Head - Partner Solutions & AI Partnerships
Google Cloud

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According to a survey from the Association for Financial Professionals, more than half of B2B payments are still being made by paper check – not the most secure or convenient form of payment. Making the transition to digital payments will not only meet the expectations of today’s B2B customer but will also make your cash flow more predictable and decrease the likelihood of human error during payment transactions.

• Providing customers with the payment experience they’re accustomed to in their personal lives
• Implementing digital payment options to reduce friction in customers’ buying journey
• Adding electronic invoicing to your eCommerce checkout to meet customer expectations and provide a seamless buying experience 

Dennis Karpinski

Director of e-Commerce, Business Analysis
Eastern Industrial Supplies, Inc

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B2B buyer journeys are complex, creating real customer value requires an integrated approach to personalization. Learn how Atea's ambitious personalization plans are paying off with higher basket sizes, increased trust and greater flexibility. Allan will share how RichRelevance's strategic approach to personalization spanning search, navigation and recommendations, is helping Atea solve challenges associated with complex products, and assortments restricted to accounts. Get a glimpse into Atea's tenets of 1:1 personalization at scale, and how it's leaving a lasting impression with B2B buyers.

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Allan Bo Christiansen

eCommerce Manager
Atea

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Thomas Hakansson

Customer Success
RichRelevance

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In order to meet the needs to today’s B2B buyers, companies need websites that provide a compelling and exceptional shopping experience to truly drive sales. Our speakers will give you insights and takeaways into building sites that attract and convert B2B buyers.

• Creating a high-converting and attractive online presence
• Optimizing your site with mobile in mind in order to meet the needs of today’s B2B buyers
• Implementing a cohesive experience that increases customer loyalty 

Brian Smith

Director of eCommerce Operations
Farmer Boy

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Jayme Rey

Creative Director
BlueBolt

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Katrina Schiedemeyer

Senior Specialist, Global Procurement and Supply Chain
Oshkosh

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Pharmacy automation manufacturer Parata Systems was transitioning to Salesforce B2B Commerce and needed to move quickly to provide their newly acquired enterprise customers easy eCommerce access. In a matter of weeks, Parata decreased customer complaints and enabled complex online purchasing to their entire customer base, creating a seamless digital experience. Join this webinar to learn how you can do the same. 

Andy Peebler

VP of Strategy
Salesforce B2B Commerce

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Samantha Flood

Salesforce Administrator
Parata Systems

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Malay Das

Project Manager
Avionos

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• Defining Your Digital Experience to Increase Sales with David Yates, UX Lead & Omnichannel Strategist, Corra
• Data Is The New Currency - How To Tap Into The Potential with Gary Schoch, AVP, HCL Commerce & Pallab Deb, Head - Partner Solutions & AI Partnerships, Google Cloud