The COVID-19 pandemic forced both work and life to go online, requiring B2B organizations to accelerate their digital transformations. Although we can’t know with any certainty what the “new normal” will look like, we have to assume that this dependence and need for digital will still be a part of it. This session looks at this ‘new normal’ and how you can continue to transform to meet customer needs both now and in the future.
As B2B e-commerce grows at a staggering rate, there is an increasing concern about packaging waste and sustainability. Rich Cohen, thought-leader in eCommerce and sustainable packaging, will take a deep dive into right-sizing and zero waste packaging, BOPIS, and low-emission electric delivery trucks as methods to differentiate and provide more sustainable e-commerce solutions.
According to a survey from the Association for Financial Professionals, more than half of B2B payments are still being made by paper check – not the most secure or convenient form of payment. Making the transition to digital payments will not only meet the expectations of today’s B2B customer but will also make your cash flow more predictable and decrease the likelihood of human error during payment transactions.
B2B buyer journeys are complex, creating real customer value requires an integrated approach to personalization. Learn how Atea's ambitious personalization plans are paying off with higher basket sizes, increased trust and greater flexibility. Allan will share how RichRelevance's strategic approach to personalization spanning search, navigation and recommendations, is helping Atea solve challenges associated with complex products, and assortments restricted to accounts. Get a glimpse into Atea's tenets of 1:1 personalization at scale, and how it's leaving a lasting impression with B2B buyers.
In order to meet the needs to today’s B2B buyers, companies need websites that provide a compelling and exceptional shopping experience to truly drive sales. Our speakers will give you insights and takeaways into building sites that attract and convert B2B buyers.
Pharmacy automation manufacturer Parata Systems was transitioning to Salesforce B2B Commerce and needed to move quickly to provide their newly acquired enterprise customers easy eCommerce access. In a matter of weeks, Parata decreased customer complaints and enabled complex online purchasing to their entire customer base, creating a seamless digital experience. Join this webinar to learn how you can do the same.