Providing customers with a seamless easy to use eCommerce experience is your goal. Harnessing customer feedback – their ideas on what parts of your site they love, what features they wish you offered is a great way to tap into your customer base and prioritize new feature development.
Applying B2C concepts can enhance your B2B buyer’s journey, but not always. Knowing which B2C experiences to leverage for your audience starts by understanding how your customer shops and empathizing with their unique needs. Yet, many B2B companies tend to view their customers as a homogenous segment whose values, attitudes, behaviors and needs are the same. Or, we react to whichever customer or internal stakeholder has screamed the loudest recently. Rarely do we gain insight to buyer’s perspective. Perhaps it’s organizational instinct or “what we’ve always done”. Perhaps it’s a notion from your sales team or a business analyst who was once a customer. Often overlooked is the true voice of the customer.
In this session, we’ll discuss how research strategies such as journey mapping can help you best understand your customer and their buying journey – and how doing so can have a positive effect on both their experience with your brand and your bottom line. We’ll share real-world client examples of how customer insights can inform an intelligent product roadmap that prioritizes website features and functionality that will be most impactful. You’ll also learn tips to recognize, adopt and apply B2C commerce tactics that add value – not based on what’s cool or Amazon-trendy, but rather what’s “right” to make your customer’s online experience easier, personal, and ultimately, delightful.
Millennial B2B buyers are making a strong shift away from traditional offline purchasing and procurement. As more of this demographic joins the B2B industry, demand marketplaces will only continue to increase.
As B2B eCommerce becomes increasingly competitive, it’s critical that companies have websites that go beyond passive order taking. In a digital-first world B2B companies will need to implement functionality on their website that will actively generate sales and increase customer satisfaction. In this session you will get insights and strategies you can use to transform your eCommerce website and take it to the next level.
The COVID-19 pandemic has caused major shifts in demand, and these shifts have required B2B companies to update their pricing models. As some sectors of the economy begin to reopen, the assumption can be made that product demand will shift yet again. B2B companies need to implement strong price management practices in order to make the necessary adjustments to these drastic changes in the economy.