Allan Bo Christiansen

B2B buyer journeys are complex, creating real customer value requires an integrated approach to personalization. Learn how Atea's ambitious personalization plans are paying off with higher basket sizes, increased trust and greater flexibility. Allan will share how RichRelevance's strategic approach to personalization spanning search, navigation and recommendations, is helping Atea solve challenges associated with complex products, and assortments restricted to accounts. Get a glimpse into Atea's tenets of 1:1 personalization at scale, and how it's leaving a lasting impression with B2B buyers.

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