Jennifer Alexander

Director, Vision Experience, Global Transactional Services Johnson & Johnson Vision

Day Two: August 27

12:05 PM Fireside Chat: Leveraging Voice of Customer to Co-Create in eCommerce Development Cycles

Providing customers with a seamless easy to use eCommerce experience is your goal. Harnessing customer feedback – their ideas on what parts of your site they love, what features they wish you offered is a great way to tap into your customer base and prioritize new feature development. 

  • Understand how to set up and create ongoing customer experience feedback 
  • Review a few options for how to engage your customers
  • Getting buy-in from leadership (and legal)