Nicole Alboushi

The COVID-19 pandemic forced both work and life to go online, requiring B2B organizations to accelerate their digital transformations. Although we can’t know with any certainty what the “new normal” will look like, we have to assume that this dependence and need for digital will still be a part of it. This session looks at this ‘new normal’ and how you can continue to transform to meet customer needs both now and in the future.

• Adapting in the short term with the technological capabilities already in place
• Developing new capabilities and systems that are seamless and meet customer expectations
• Ensuring that data is consistent throughout all channels to ease any friction in online purchasing
• Improving digital self-service capabilities to meet customer expectations