Top Surprises from Salesforce’s State of Commerce: 

Trends from nearly 1,400 commerce leaders and 1 billion customers

March 23, 2021 | 12pm - 1pm ET | 9am - 10am PT

In Partnership With:

Industry Secrets Revealed in 60 Minutes

2020 was a year like no other — so in 2021, we’re arming you with the critical commerce insights you need to prepare for what comes next.

To understand the full breadth and impact the past year has had on digital transformation, Salesforce conducted our first-ever State of Commerce report. And we discovered some amazing insights after speaking with nearly 1,400 commerce leaders and analyzing the shopping data of more than 1 Billion Consumers and Business Buyers. We observed how and why certain channels performed well while others did not, and how different investment priorities and business decisions impacted companies during this time.

Join us as we count down the most interesting findings from our State of Commerce report and share what they mean for B2C and B2B businesses across all industries

Walk Away with Actionable Insights Into

  • Shifts in consumer (B2C) and business buyer (B2B) engagement and expectations
  • How the rise of digital commerce has changed the role of sales
  • Consumer insights from the Q3 2020 Salesforce Shopping Index
  • The emergence of the hybrid model in B2B commerce

50+ Years of Experience, Coming to You Live

B2B Online Webinar

Lidiane Jones
EVP & GM, Commerce Cloud

Lidiane Jones is the Senior VP of SW Product Management at Salesforce. Lidiane leads a growing team responsible for helping the world listen better by bringing together the best listening experience through a variety of partners and services. Lidiane Jones has brought a world class digital commerce platform to the best customers in the world by empowering businesses to build long lasting relationships with their users at scale for transformative and sustainable growth. 

B2B Online Webinar

Caila Schwartz
Senior Manager Business Intelligence

Caila Schwartz is a Senior Industry Strategist at Salesforce Commerce Cloud, formerly Demandware. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. 

B2B Online Webinar

Jon Feldman
Senior Product Marketing Manager

With 25+ years in Director-level ecommerce roles, Jon's previous experience includes Senior Director of IT eCommerce at Restoration Hardware and Executive Director at AAXIS Commerce. With experience communicating about technology inProduct Marketing, Software Engineering and Services Sales, Jon has been successful in bridging the language barrier between business and technology.

Who Attends Our B2B Events?

What Your Peers Are Saying

How Our Interactive Webinars Work

Our webinars are hours of research, tons of insights, and expert-back experience packed into a one-hour interactive experience for you and your team. You'll not only hear from seasoned B2B thought leaders, but have the opportunity to truly connect with them by asking your most pressing questions during our Q&A session. You do not need to download or install any software to participate. All you need is Internet access. Can't join us live? Sign up anyway, and we'll send the full recording to your email to watch on-demand after the close of the webinar.