Sheila Jordan
Chief Digital Technology Officer
Honeywell
Nitin Mathur
VP & CMO, Industrial Solutions
TE Connectivity
Kristin Fallon
Global Head of Content & Storytelling
GE Healthcare
Mike Kazmierczak
Vice President Marketing, Digital Energy & Buildings End Market
Schneider Electric
Jeff Serota
Senior Director, Product Management, Front End and B2B
Staples Canada
Mario D’Cruz
Sr. Director, Strategic Planning
Honeywell
Jennifer Alexander
Sr. Director, eCommerce, EMEA
Johnson & Johnson Consumer Health
Anthony Garetto
Senior Director, Digital Transformation
Leica Microsystems
Jimmi Rai
Sr. Director, Data & Analytics
Central Garden and Pet
Haanee Monem
Director of eCommerce
Philips
Sean Donovan
Digital Channel Manager
MSA, The Safety Company
Lisa Neckameyer
Senior Manager, Global eCommerce Strategy
Momentive Performance Materials Inc.
Fabian Gehring
Digital Brand Marketing Manager
Bosch
Gavin Finn
President & CEO
Kaon Interactive
Seth Earley
Chief Executive Officer
Earley Information Science
Carlos Manalo
Founder & Executive Director of UX Strategy
The Office of Experience (OX)
Jared Blank
CMO
VTEX
Jary Carter
Chief Revenue Officer
WordPress VIP
Mike Bender
VP Sales North America
Akeneo
Jason Hein
Head of B2B Strategy
Bloomreach
Brian McGlynn
VP of Commerce
Coveo
Dave Heflin
VP, Sales
PunchOut2Go
John Crockett
VP, Strategy and Innovation
Environics Research
Pallav Neeraj
Assistant Vice President, Sales and Account Management
Ugam, A Merkle Company
Octavio Perales
Director of Digital Solutions
Intershop
Susan Seto
Vice President, Market Strategy
Environics Research
Mike Leibovitz
VP of Product Management
Pivotree
Extremely Relevant
“B2B Online is an extremely relevant and valuable conference given the topic, because it covers all of the different aspects that my team and I are involved in and responsible for in our organization.”
Linda Brunner
VP and Head of
Digital Engagement
Siemens Healthineers
World Class Content
“B2B Online yet again delivered a great line-up of content and speakers centered on the dynamic world of B2B eCommerce and Customer Experience. The B2B marketing space is evolving rapidly and it’s great to surround yourself with industry thought leaders and innovative technology experts.”
Monique Elliott
Global Head of Customer Experience
ABB
The Place To Go
“B2B Online is the place to go get a real pulse on not only what’s happening in the industry, but what’s changing in the future. It’s important to know what technologies and initiatives will be game-changers, and I get that information only at this show.”
Darren Taylor
Chief Marketing Officer
MORSCO
All Sessions Listed in Eastern Time
12:00 pm - 12:30 pm
12:00 pm - 12:30 pm
What a way to start your day! Kick off your B2B Online Connect Virtual experience by joining your fellow manufacturing and distribution peers in an informal speed networking activity. Like speed dating, you’ll have 5 minutes to meet with 1 or 2 executives before rotating to the next session. You’ll meet lots of B2B peers before the virtual summit begins. Starter questions will be provided to help break the ice, so what are you waiting for? Don’t miss this build relationships with your B2B Online Connect peers! This session is only open to manufacturers and distributors.
12:30 pm - 12:35 pm
12:30 pm - 12:35 pm
12:35 pm - 12:45 pm
12:35 pm - 12:45 pm
12:40 pm - 1:00 pm
12:40 pm - 1:00 pm
1:15 pm - 1:35 pm
1:15 pm - 1:35 pm
Jared Blank, CMO, VTEX
Known for superior quality, continual innovation, and rigorous operational discipline, Stanley Black & Decker has been heavily investing in digital excellence across all business units. For them, digitizing the company meant more than launching a B2B ecommerce website. It meant rethinking how they conduct business, how they engage with customers, and how the disruption of a pandemic impacted their goals. Join this session and gain inspiration from Stanley Black & Decker’s successful digital journey and learn how to leverage collaborative commerce for the road ahead in B2B ecommerce.
12:45 pm - 1:15 pm
12:45 pm - 1:15 pm
Mike Kazmierczak, Vice President Marketing, Digital Energy & Buildings End Market, Schneider Electric
Anthony Garetto, Senior Director, Digital Transformation, Leica Microsystems
Haanee Monem, Director of eCommerce, Philips
Implementing and accelerating a digital transformation strategy doesn’t have to mean reinventing the wheel, but may require a course correction. Join our opening keynote session to understand how to continue the evolution of your strategy for the long term.
1:55 pm - 2:15 pm
1:55 pm - 2:15 pm
Seth Earley, Chief Executive Officer, Earley Information Science
Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing documentation to customers as well as internal teams. In this session, we make the business case for a flexible framework that ensures the right documentation is offered to the right person at the right time.
2:25 pm - 2:35 pm
2:25 pm - 2:35 pm
2:35 pm - 2:55 pm
2:35 pm - 2:55 pm
Fabian Gehring, Digital Brand Marketing Manager, Bosch
As B2B eCommerce become increasingly competitive, end-to-end customer engagement is more important than ever. In this session we’ll tackle engagement strategies that maximize customer lifetime value and support personalized experiences.
2:55 pm - 3:15 pm
2:55 pm - 3:15 pm
Jary Carter, Chief Revenue Officer, WordPress VIP
To succeed in the next 5 years, every company must become a content company. Content is the number one way your customer interacts with your company. From the top of your funnel through conversion and brand loyalty, content guides your buyer every step of the way. That's why content that's late to the game, or not relevant, is one of the biggest blockers to sustainable eCommerce growth. In this talk, learn why a successful content strategy is no longer a nice-to-have, but an eCommerce imperative in today’s business climate. You'll hear real-world examples of how leading eCommerce companies approach content marketing. And you'll walk away inspired to deliver impactful content that fuels your eCommerce growth.
3:20 pm - 3:40 pm
3:20 pm - 3:40 pm
Lisa Neckameyer, Senior Manager, Global eCommerce Strategy, Momentive Performance Materials Inc.
Mike Bender, VP Sales North America, Akeneo
Carlos Manalo, Founder & Executive Director of UX Strategy, The Office of Experience (OX)
Customer expectations have helped many B2B companies to understand the benefit of using eCommerce as a viable sales channel. In fact, having a strong eCommerce presence has allowed innovative companies to better cope with disruptions. This panel reviews the importance of the online channel to better support the needs of your customers.
3:40 pm - 4:00 pm
3:40 pm - 4:00 pm
Susan Seto, Vice President, Market Strategy, Environics Research
Mike Leibovitz, VP of Product Management, Pivotree
Digital adoption progressed 10 years over the first 90 days of the pandemic. Now customers expect a seamless ecommerce experience — from shopping and payments to delivery and returns. To remain competitive, brands need to evolve with changing customer demands for Frictionless Commerce.
But what does Frictionless Commerce actually mean in today’s market?
To find out, Pivotree partnered with Environics Research and conducted a study of 3,800 consumers to discover what Frictionless Commerce means to them. This session will define the Six Dimensions of Frictionless Commerce (based in the consumer study) as well as provide tips and tricks on how to identify and eliminate friction points in your organization.
All viewers will get a special offer on a free 2 hour consultation with our Frictionless Consulting team to gain insights on which parts of Friction affect your purchasing conversion rates.
4:00 pm - 4:10 pm
4:00 pm - 4:10 pm
4:10 pm - 5:10 pm
4:10 pm - 5:10 pm
Jason Hein, Head of B2B Strategy, Bloomreach
Dave Heflin, VP, Sales, PunchOut2Go
Join us for small group discussions that will facilitate meaningful idea exchanges and networking! These roundtables will give you the chance to learn from and network with a variety of other attendees.
5:10 pm - 5:10 pm
5:10 pm - 5:10 pm
12:00 pm - 12:05 pm
12:00 pm - 12:05 pm
12:05 pm - 12:15 pm
12:05 pm - 12:15 pm
Gavin Finn, President & CEO, Kaon Interactive
12:15 pm - 12:45 pm
12:15 pm - 12:45 pm
Kristin Fallon, Global Head of Content & Storytelling, GE Healthcare
Jeff Serota, Senior Director, Product Management, Front End and B2B, Staples Canada
Brian McGlynn, VP of Commerce, Coveo
2020 was a year when having a digital presence was more important than ever but what does that mean for the B2B digital marketing landscape for 2021? The shift from physical transactions to digital is unlikely to slow down, and this panel will show you how to make meaningful changes so you can be prepared for ever increasing (and rapidly changing) customer expectations and needs.
12:45 pm - 1:05 pm
12:45 pm - 1:05 pm
Jimmi Rai, Sr. Director, Data & Analytics, Central Garden and Pet
Pallav Neeraj, Assistant Vice President, Sales and Account Management, Ugam, A Merkle Company
Businesses are constantly looking to drive innovation and growth. However, they often lack the foundation that enables data-driven, agile decision-making. In this session, learn how Jimmi Rai, Sr. Director – Data & Analytics at Central Garden & Pet, lays the foundation for innovation & growth by centralizing analytics. Jimmi along with Pallav Neeraj, Asst. Vice President, Sales & Account Management at Ugam, a Merkle company, will walk you through how centralized analytics is being applied to enable better decisions and drive impact across various business functions. This session will:
1:45 pm - 2:05 pm
1:45 pm - 2:05 pm
Nitin Mathur, VP & CMO, Industrial Solutions, TE Connectivity
While every manufacturer and distributor can name their highest revenue customers and SKUs, what is often missing is the profit contribution. Knowing that contribution information is the difference between successful growth and inconsistent results. In this session we’ll tackle the importance of recognizing that all customers and SKUs are not created equal.
1:25 pm - 1:45 pm
1:25 pm - 1:45 pm
Octavio Perales, Director of Digital Solutions, Intershop
You’re responsible for E-Commerce as part of your company’s digital transformation? You need to align with the greater business needs and choose the optimal way to engage customers online? What options are available? And what are the pros and cons of these options?
The next battleground in the B2B market will be won with customer experience. It’s crucial to have an E-commerce technology strategy that allows you to leverage existing investments, guarantees scalability, and empowers your team with the right tools. Easier said than done, given the number of different solutions in the market.
This session will outline the three main approaches to building an E-commerce sales channel to help you guide the process of finding the right E-commerce platform before making a decision
1:45 pm - 1:55 pm
1:45 pm - 1:55 pm
1:35 pm - 1:55 pm
1:35 pm - 1:55 pm
Sean Donovan, Digital Channel Manager, MSA, The Safety Company
As B2B organization have had to speed up their digital transformations, it’s often been the case that larger organizations have been tasked with helping others evolve. In this session we’ll take a look at the relationship between distributor and manufacturer, and the importance that digital transformation plays on its success.
2:15 pm - 2:35 pm
2:15 pm - 2:35 pm
Jennifer Alexander, Sr. Director, eCommerce, EMEA, Johnson & Johnson Consumer Health
Providing customers with a seamless easy to use eCommerce experience is your goal. Harnessing customer feedback – their ideas on what parts of your site they love, what features they wish you offered is a great way to tap into your customer base and prioritize new feature development.
2:55 pm - 3:40 pm
2:55 pm - 3:40 pm
Mario D’Cruz, Sr. Director, Strategic Planning, Honeywell
Let’s wrap up the conference with some networking and in-depth conversation! As 5G begins to emerge and private networks occur across enterprises, Mario D’Cruz, Sr. Director of Strategic Planning at Honeywell, will examine how enterprise digital transformation can be expedited and enhanced through 5G.
3:40 pm - 3:40 pm
3:40 pm - 3:40 pm