The Invite-Only Event For Senior-Level eCommerce & Digital Marketers From Manufacturers & Distributors

April 27 - 28, 2021 | 12:00pm ET

B2B Online Connect Virtual Event

B2B Online Connect is an interactive, senior-level platform that provides you with best practices, timely perspectives, and creative takeaways for the top challenges and opportunities facing B2B eCommerce. Ranging from the importance of a CX agenda, account-based marketing, SKU strategies, B2B payment options, and much more.

Attendees receive access to all educational content (fireside chats, panels, keynotes, roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers, who can help you source the latest technologies to accelerate your digital transformation.

A Unique Experience

The B2B Online Connect Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

Since 2013, we've connected thousands of manufacturers and distributors.  We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on the trends and strategies that will revolutionize B2B ecommerce and omnichannel in both the short and long-term

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Sheila Jordan

Sheila Jordan

Chief Digital Technology Officer


Nitin Mathur

Nitin Mathur

VP & CMO, Industrial Solutions

TE Connectivity

Kristin Fallon

Kristin Fallon

VP, Brand & Digital Marketing

GE Healthcare

Mike Kazmierczak

Mike Kazmierczak

Vice President Marketing, Digital Energy & Buildings End Market

Schneider Electric

Jeff Serota

Jeff Serota

Senior Director, Product Management, Front End and B2B

Staples Canada

Mario D’Cruz

Mario D’Cruz

Sr. Director, Strategic Planning


Jennifer Alexander

Jennifer Alexander

Sr. Director, eCommerce, EMEA

Johnson & Johnson Consumer Health

Anthony Garetto

Anthony Garetto

Senior Director, Digital Transformation

Leica Microsystems

Jimmi Rai

Jimmi Rai

Sr. Director, Data & Analytics

Central Garden and Pet

Haanee Monem

Haanee Monem

Director of eCommerce


Sean Donovan

Sean Donovan

Digital Channel Manager

MSA, The Safety Company

Lisa Neckameyer

Lisa Neckameyer

Senior Manager, Global eCommerce Strategy

Momentive Performance Materials Inc.

Fabian Gehring

Fabian Gehring

Digital Brand Marketing Manager


Gavin Finn

Gavin Finn

President & CEO

Kaon Interactive

Seth Earley

Seth Earley

Chief Executive Officer

Earley Information Science

Carlos Manalo

Carlos Manalo

Founder & Executive Director of UX Strategy

The Office of Experience (OX)

Jared Blank

Jared Blank



Jary Carter

Jary Carter

Chief Revenue Officer

WordPress VIP

Mike Bender

Mike Bender

VP Sales North America


Jason Hein

Jason Hein

Head of B2B Strategy


Brian McGlynn

Brian McGlynn

VP of Commerce


Dave Heflin

Dave Heflin

VP, Sales


John Crockett

John Crockett

VP, Strategy and Innovation

Environics Research

Pallav Neeraj

Pallav Neeraj

Assistant Vice President, Sales and Account Management

Ugam, A Merkle Company

Octavio Perales

Octavio Perales

Director of Digital Solutions


Susan Seto

Susan Seto

Vice President, Market Strategy

Environics Research

Mike Leibovitz

Mike Leibovitz

VP of Product Management


Tracy Robertson

Tracy Robertson

Global VP – Customer Experience


Derek Van Horne

Derek Van Horne

Vice President & Executive Creative Director

Shift7 Digital

Rated #1 By The B2B Community

Extremely Relevant

“B2B Online is an extremely relevant and valuable conference given the topic, because it covers all of the different aspects that my team and I are involved in and responsible for in our organization.”

Linda Brunner
VP and Head of
Digital Engagement
Siemens Healthineers

World Class Content

“B2B Online yet again delivered a great line-up of content and speakers centered on the dynamic world of B2B eCommerce and Customer Experience. The B2B marketing space is evolving rapidly and it’s great to surround yourself with industry thought leaders and innovative technology experts.”

Monique Elliott
Global Head of Customer Experience

The Place To Go

“B2B Online is the place to go get a real pulse on not only what’s happening in the industry, but what’s changing in the future. It’s important to know what technologies and initiatives will be game-changers, and I get that information only at this show.”

Darren Taylor
Chief Marketing Officer

B2B Online Connect Virtual Event Agenda

All Sessions Listed in Eastern Time

Day One: April 27, 2021

    Expanding Your eCommerce Strategy

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    What a way to start your day! Kick off your B2B Online Connect Virtual experience by joining your fellow manufacturing and distribution peers in an informal speed networking activity. Like speed dating, you’ll have 5 minutes to meet with 1 or 2 executives before rotating to the next session. You’ll meet lots of B2B peers before the virtual summit begins. Starter questions will be provided to help break the ice, so what are you waiting for? Don’t miss this build relationships with your B2B Online Connect peers! This session is only open to manufacturers and distributors.

    Learn more
  • 12:30 pm - 12:35 pm

    12:30 pm - 12:35 pm

  • 12:35 pm - 12:45 pm

    12:35 pm - 12:45 pm

  • 12:40 pm - 1:00 pm

    12:40 pm - 1:00 pm

  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    Jared Blank, CMO, VTEX

    Known for superior quality, continual innovation, and rigorous operational discipline, Stanley Black & Decker has been heavily investing in digital excellence across all business units. For them, digitizing the company meant more than launching a B2B ecommerce website. It meant rethinking how they conduct business, how they engage with customers, and how the disruption of a pandemic impacted their goals. Join this session and gain inspiration from Stanley Black & Decker’s successful digital journey and learn how to leverage collaborative commerce for the road ahead in B2B ecommerce.

    Learn more
  • 12:45 pm - 1:15 pm

    12:45 pm - 1:15 pm

    Mike Kazmierczak, Vice President Marketing, Digital Energy & Buildings End Market, Schneider Electric
    Anthony Garetto, Senior Director, Digital Transformation, Leica Microsystems
    Haanee Monem, Director of eCommerce, Philips

    Implementing and accelerating a digital transformation strategy doesn’t have to mean reinventing the wheel, but may require a course correction. Join our opening keynote session to understand how to continue the evolution of your strategy for the long term.

    • Creating a strategy that defines your goals and methods for achieving them
    • Making a game plan for your technology implementation
    • Surveying stakeholders throughout your digital transformation strategy implementation
    Learn more
  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    Seth Earley, Chief Executive Officer, Earley Information Science

    Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing documentation to customers as well as internal teams. In this session, we make the business case for a flexible framework that ensures the right documentation is offered to the right person at the right time.

    • The challenge of documenting complex, highly configurable products.
    • How componentized content lowers costs and improves quality.
    • What the future holds for componentized content
    Learn more
  • 2:25 pm - 2:35 pm

    2:25 pm - 2:35 pm

  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    Tracy Robertson, Global VP – Customer Experience, Kimberly-Clark
    Derek Van Horne, Vice President & Executive Creative Director, Shift7 Digital

    While customer experience was traditionally a focus for consumer facing business, B2B organizations understand how this can be a key differentiator. Tracy Robertson, Global VP of Customer Experience for Kimberly-Clark will take a deep dive into the CX strategies she’s put in place to meet customer expectations and remain competitive.

    ·        Defining your vision and measures of success

    ·        Leveraging personalized communications and active listening to engage with the right stakeholders

    ·        Understanding what interactions have the greatest influence on your CX

    ·        Ensuring your CX strategy allows your team to take action at scale 

    Learn more
  • 2:55 pm - 3:15 pm

    2:55 pm - 3:15 pm

    Jary Carter, Chief Revenue Officer, WordPress VIP

    To succeed in the next 5 years, every company must become a content company. Content is the number one way your customer interacts with your company. From the top of your funnel through conversion and brand loyalty, content guides your buyer every step of the way. That's why content that's late to the game, or not relevant, is one of the biggest blockers to sustainable eCommerce growth. In this talk, learn why a successful content strategy is no longer a nice-to-have, but an eCommerce imperative in today’s business climate. You'll hear real-world examples of how leading eCommerce companies approach content marketing. And you'll walk away inspired to deliver impactful content that fuels your eCommerce growth. 

    Learn more
  • 3:20 pm - 3:40 pm

    3:20 pm - 3:40 pm

    Lisa Neckameyer, Senior Manager, Global eCommerce Strategy, Momentive Performance Materials Inc.
    Mike Bender, VP Sales North America, Akeneo
    Carlos Manalo, Founder & Executive Director of UX Strategy, The Office of Experience (OX)

    Customer expectations have helped many B2B companies to understand the benefit of using eCommerce as a viable sales channel. In fact, having a strong eCommerce presence has allowed innovative companies to better cope with disruptions. This panel reviews the importance of the online channel to better support the needs of your customers. 

    • Rethinking your sales strategy from traditional to online buying
    • Identifying the best technologies to enhance your customers’ B2B buying experience
    • Enabling features that provide your customers with a seamless purchasing experience 
    Learn more
  • 3:40 pm - 4:00 pm

    3:40 pm - 4:00 pm

    Susan Seto, Vice President, Market Strategy, Environics Research
    Mike Leibovitz, VP of Product Management, Pivotree

    Digital adoption progressed 10 years over the first 90 days of the pandemic. Now customers expect a seamless ecommerce experience — from shopping and payments to delivery and returns. To remain competitive, brands need to evolve with changing customer demands for Frictionless Commerce.

    But what does Frictionless Commerce actually mean in today’s market?

    To find out, Pivotree partnered with Environics Research and conducted a study of 3,800 consumers to discover what Frictionless Commerce means to them. This session will define the Six Dimensions of Frictionless Commerce (based in the consumer study) as well as provide tips and tricks on how to identify and eliminate friction points in your organization.

    All viewers will get a special offer on a free 2 hour consultation with our Frictionless Consulting team to gain insights on which parts of Friction affect your purchasing conversion rates.

    Learn more
  • 4:00 pm - 4:10 pm

    4:00 pm - 4:10 pm

  • 4:10 pm - 5:10 pm

    4:10 pm - 5:10 pm

    Jason Hein, Head of B2B Strategy, Bloomreach
    Dave Heflin, VP, Sales, PunchOut2Go

    Join us for small group discussions that will facilitate meaningful idea exchanges and networking! These roundtables will give you the chance to learn from and network with a variety of other attendees.

    1. The New B2B Imperative: Competing on the Digital Experience Hosted By Jason Hein, Head of B2B Strategy, Bloomreach
    2. Leveraging Account-Based Marketing To Complement Traditional Outreach Strategies
    3. Redesigning Your Website To Align Your Online and Offline Presence
    Learn more
  • 5:10 pm - 5:10 pm

    5:10 pm - 5:10 pm

Day Two: April 28, 2021

    Digital Innovation for Customer Centricity

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

    Gavin Finn, President & CEO, Kaon Interactive

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Kristin Fallon, VP, Brand & Digital Marketing, GE Healthcare
    Jeff Serota, Senior Director, Product Management, Front End and B2B, Staples Canada
    Brian McGlynn, VP of Commerce, Coveo

    2020 was a year when having a digital presence was more important than ever but what does that mean for the B2B digital marketing landscape for 2021? The shift from physical transactions to digital is unlikely to slow down, and this panel will show you how to make meaningful changes so you can be prepared for ever increasing (and rapidly changing) customer expectations and needs.

    • Defining your targets to ensure that your digital strategy is hitting KPIs
    • Prioritizing digital channels that your customers are also embracing
    • Modernizing your marketing strategy by prioritizing customer acquisition tactics 
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    Jimmi Rai, Sr. Director, Data & Analytics, Central Garden and Pet
    Pallav Neeraj, Assistant Vice President, Sales and Account Management, Ugam, A Merkle Company

    Businesses are constantly looking to drive innovation and growth. However, they often lack the foundation that enables data-driven, agile decision-making. In this session, learn how Jimmi Rai, Sr. Director – Data & Analytics at Central Garden & Pet, lays the foundation for innovation & growth by centralizing analytics. Jimmi along with Pallav Neeraj, Asst. Vice President, Sales & Account Management at Ugam, a Merkle company, will walk you through how centralized analytics is being applied to enable better decisions and drive impact across various business functions. This session will:

    • Deep-dive into aspects of a centralized analytics model
    • Roadmap for analytics maturity
    • Key takeaways 
    Learn more
  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Nitin Mathur, VP & CMO, Industrial Solutions, TE Connectivity

    While every manufacturer and distributor can name their highest revenue customers and SKUs, what is often missing is the profit contribution. Knowing that contribution information is the difference between successful growth and inconsistent results. In this session we’ll tackle the importance of recognizing that all customers and SKUs are not created equal.

    • Maintaining important customer relationship by focusing on SKU availability and providing responsive service
    • Gaining actionable insights by cross-referencing customer and SKU profitability 
    • Bringing together operations and marketing teams to redirect efforts toward long-term success
    • Planning investments in customer relationships and SKU availability according to total profit contribution
    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Octavio Perales, Director of Digital Solutions, Intershop

    You’re responsible for E-Commerce as part of your company’s digital transformation? You need to align with the greater business needs and choose the optimal way to engage customers online? What options are available? And what are the pros and cons of these options?

    The next battleground in the B2B market will be won with customer experience. It’s crucial to have an E-commerce technology strategy that allows you to leverage existing investments, guarantees scalability, and empowers your team with the right tools. Easier said than done, given the number of different solutions in the market.

    This session will outline the three main approaches to building an E-commerce sales channel to help you guide the process of finding the right E-commerce platform before making a decision

    Learn more
  • 1:45 pm - 1:55 pm

    1:45 pm - 1:55 pm

  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Sean Donovan, Digital Channel Manager, MSA, The Safety Company

    As B2B organization have had to speed up their digital transformations, it’s often been the case that larger organizations have been tasked with helping others evolve. In this session we’ll take a look at the relationship between distributor and manufacturer, and the importance that digital transformation plays on its success.

    • Influencing partners to drive digital transformation effectively
    • Looking at the ways in which your partners are an extension of your sales force
    • Strengthening partnerships to overcome market fragmentation
    Learn more
  • 2:15 pm - 2:35 pm

    2:15 pm - 2:35 pm

    Jennifer Alexander, Sr. Director, eCommerce, EMEA, Johnson & Johnson Consumer Health

    Providing customers with a seamless easy to use eCommerce experience is your goal. Harnessing customer feedback – their ideas on what parts of your site they love, what features they wish you offered is a great way to tap into your customer base and prioritize new feature development. 

    • Understand how to set up and create ongoing customer experience feedback 
    • Review a few options for how to engage your customers
    • Getting buy-in from leadership (and legal)
    Learn more
  • 2:55 pm - 3:40 pm

    2:55 pm - 3:40 pm

    Mario D’Cruz, Sr. Director, Strategic Planning, Honeywell

    Let’s wrap up the conference with some networking and in-depth conversation! As 5G begins to emerge and private networks occur across enterprises, Mario D’Cruz, Sr. Director of Strategic Planning at Honeywell, will examine how enterprise digital transformation can be expedited and enhanced through 5G.


    •  This session is only open to manufacturers and distributors.
    Learn more
  • 3:40 pm - 3:40 pm

    3:40 pm - 3:40 pm

Rated #1 By The B2B Community

High Quality

“Short, sweet, and to the point. Low on ‘in-your-face’ branding and high on quality meetings and presentations.”

Margaret Rea
VP of Marketing
Commerce Tools

Great Experience

“Great Experience! It was great to make real connections at B2B Connect. I met some smart industry leaders that I can share and learn from.”

Quan Nguyen
VP, Marketing
Lennox International

Amazing Networking

“Excellent and well managed conference with a good blend of informative presentations and effective small
group networking and roundtable discussions.”

John Grimm
VP of Sales and Marketing

Bringing Together The Best In B2B

Let’s Connect & Create A Custom Experience


Hi, I'm Vince, the Sponsorship Director for B2B Online Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

The B2B Online Connect Audience

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for eCommerce & digital marketers from manufacturers & distributors. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.