The Invite-Only Event For Senior-Level eCommerce & Digital Marketers From Manufacturers & Distributors

April 27 - 28, 2021 | 12:00pm ET

B2B Online Connect Virtual Event

B2B Online Connect is an interactive, senior-level platform that provides you with best practices, timely perspectives, and creative takeaways for the top challenges and opportunities facing B2B eCommerce. Ranging from the importance of a CX agenda, account-based marketing, SKU strategies, B2B payment options, and much more.

Attendees receive access to all educational content (fireside chats, panels, keynotes, roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers, who can help you source the latest technologies to accelerate your digital transformation.

A Unique Experience

The B2B Online Connect Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

Since 2013, we've connected thousands of manufacturers and distributors.  We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on the trends and strategies that will revolutionize B2B ecommerce and omnichannel in both the short and long-term

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Mike Kazmierczak

Mike Kazmierczak

Vice President Marketing, Digital Energy & Buildings End Market

Schneider Electric

Sean Donovan

Sean Donovan

Digital Channel Manager

MSA, The Safety Company

Lisa Neckameyer

Lisa Neckameyer

Senior Manager, Global eCommerce Strategy

Momentive Performance Materials Inc.

Fabian Gehring

Fabian Gehring

Digital Brand Marketing Manager


Jeff Serota

Jeff Serota

Senior Director, Product Management, Front End and B2B

Staples Canada

Seth Earley

Seth Earley

Chief Executive Officer

Earley Information Science

Carlos Manalo

Carlos Manalo

Founder & Executive Director of UX Strategy

The Office of Experience (OX)

Jared Blank

Jared Blank



Mike Bender

Mike Bender

VP Sales North America


Jason Hein

Jason Hein

Head of B2B Strategy


Brian McGlynn

Brian McGlynn

VP of Commerce


Rated #1 By The B2B Community

Extremely Relevant

“B2B Online is an extremely relevant and valuable conference given the topic, because it covers all of the different aspects that my team and I are involved in and responsible for in our organization.”

Linda Brunner
VP and Head of
Digital Engagement
Siemens Healthineers

World Class Content

“B2B Online yet again delivered a great line-up of content and speakers centered on the dynamic world of B2B eCommerce and Customer Experience. The B2B marketing space is evolving rapidly and it’s great to surround yourself with industry thought leaders and innovative technology experts.”

Monique Elliott
Global Head of Customer Experience

The Place To Go

“B2B Online is the place to go get a real pulse on not only what’s happening in the industry, but what’s changing in the future. It’s important to know what technologies and initiatives will be game-changers, and I get that information only at this show.”

Darren Taylor
Chief Marketing Officer

B2B Online Connect Virtual Event Agenda

All Sessions Listed in Eastern Time

Day One: April 27, 2021

    Expanding Your eCommerce Strategy

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    What a way to start your day! Kick off your B2B Online Connect Virtual experience by joining your fellow manufacturing and distribution peers in an informal speed networking activity. Like speed dating, you’ll have 5 minutes to meet with 1 or 2 executives before rotating to the next session. You’ll meet lots of B2B peers before the virtual summit begins. Starter questions will be provided to help break the ice, so what are you waiting for? Don’t miss this build relationships with your B2B Online Connect peers! This session is only open to manufacturers and distributors.

    Learn more
  • 12:30 pm - 12:35 pm

    12:30 pm - 12:35 pm

  • 12:35 pm - 12:45 pm

    12:35 pm - 12:45 pm

  • 12:45 pm - 1:15 pm

    12:45 pm - 1:15 pm

    Mike Kazmierczak, Vice President Marketing, Digital Energy & Buildings End Market, Schneider Electric

    Implementing and accelerating a digital transformation strategy doesn’t have to mean reinventing the wheel, but may require a course correction. Join our opening keynote session to understand how to continue the evolution of your strategy for the long term.

    • Creating a strategy that defines your goals and methods for achieving them
    • Making a game plan for your technology implementation
    • Surveying stakeholders throughout your digital transformation strategy implementation
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    Jared Blank, CMO, VTEX

    Known for superior quality, continual innovation, and rigorous operational discipline, Stanley Black & Decker has been heavily investing in digital excellence across all business units. For them, digitizing the company meant more than launching a B2B ecommerce website. It meant rethinking how they conduct business, how they engage with customers, and how the disruption of a pandemic impacted their goals. Join this session and gain inspiration from Stanley Black & Decker’s successful digital journey and learn how to leverage collaborative commerce for the road ahead in B2B ecommerce.

    Learn more
  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Sean Donovan, Digital Channel Manager, MSA, The Safety Company

    As B2B organization have had to speed up their digital transformations, it’s often been the case that larger organizations have been tasked with helping others evolve. In this session we’ll take a look at the relationship between distributor and manufacturer, and the importance that digital transformation plays on its success.

    • Influencing partners to drive digital transformation effectively
    • Looking at the ways in which your partners are an extension of your sales force
    • Strengthening partnerships to overcome market fragmentation
    Learn more
  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    Seth Earley, Chief Executive Officer, Earley Information Science

    Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing documentation to customers as well as internal teams. In this session, we make the business case for a flexible framework that ensures the right documentation is offered to the right person at the right time.

    • The challenge of documenting complex, highly configurable products.
    • How componentized content lowers costs and improves quality.
    • What the future holds for componentized content
    Learn more
  • 2:25 pm - 2:35 pm

    2:25 pm - 2:35 pm

  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    Fabian Gehring, Digital Brand Marketing Manager, Bosch

    As B2B eCommerce become increasingly competitive, end-to-end customer engagement is more important than ever. In this session we’ll tackle engagement strategies that maximize customer lifetime value and support personalized experiences.

    • Capturing and activating customer data to identify key customer characteristics
    • Leveraging automated lead qualification and nurturing to help your sales teams
    • Enabling channel partners to co-manage campaigns and create personalized customer journeys 
    Learn more
  • 2:55 pm - 3:20 pm

    2:55 pm - 3:20 pm

  • 3:20 pm - 3:40 pm

    3:20 pm - 3:40 pm

    Lisa Neckameyer, Senior Manager, Global eCommerce Strategy, Momentive Performance Materials Inc.
    Mike Bender, VP Sales North America, Akeneo
    Carlos Manalo, Founder & Executive Director of UX Strategy, The Office of Experience (OX)

    Customer expectations have helped many B2B companies to understand the benefit of using eCommerce as a viable sales channel. In fact, having a strong eCommerce presence has allowed innovative companies to better cope with disruptions. This panel reviews the importance of the online channel to better support the needs of your customers. 

    • Rethinking your sales strategy from traditional to online buying
    • Identifying the best technologies to enhance your customers’ B2B buying experience
    • Enabling features that provide your customers with a seamless purchasing experience 
    Learn more
  • 3:40 pm - 4:00 pm

    3:40 pm - 4:00 pm

  • 4:00 pm - 4:10 pm

    4:00 pm - 4:10 pm

  • 4:10 pm - 5:10 pm

    4:10 pm - 5:10 pm

    Jason Hein, Head of B2B Strategy, Bloomreach

    Join us for small group discussions that will facilitate meaningful idea exchanges and networking! These roundtables will give you the chance to learn from and network with a variety of other attendees.

    1. The New B2B Imperative: Competing on the Digital Experience Hosted By Jason Hein, Head of B2B Strategy, Bloomreach
    2. Leveraging Account-Based Marketing To Complement Traditional Outreach Strategies
    3. Redesigning Your Website To Align Your Online and Offline Presence
    Learn more
  • 5:10 pm - 5:10 pm

    5:10 pm - 5:10 pm

Day Two: April 28, 2021

    Digital Innovation for Customer Centricity

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Jeff Serota, Senior Director, Product Management, Front End and B2B, Staples Canada
    Brian McGlynn, VP of Commerce, Coveo

    2020 was a year when having a digital presence was more important than ever but what does that mean for the B2B digital marketing landscape for 2021? The shift from physical transactions to digital is unlikely to slow down, and this panel will show you how to make meaningful changes so you can be prepared for ever increasing (and rapidly changing) customer expectations and needs.

    • Defining your targets to ensure that your digital strategy is hitting KPIs
    • Prioritizing digital channels that your customers are also embracing
    • Modernizing your marketing strategy by prioritizing customer acquisition tactics 
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    For a lot of B2B organizations, growing their business means modernizing their marketing strategy. Customers engage with B2B businesses not just from several channels, but also from multiple business units within an organization. This complexity demands strategies driven by technology like automation, which can lead to increase lead generation, sales opportunities, and more highly-engaged customers.

    • Targeting diverse audiences with personalized messaging across channels
    • Gaining insight into all customer touchpoints to gain a more complete picture of the customer’s organization
    • Implementing a holistic engagement strategy to effectively communicate your value proposition to customers
    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    While every manufacturer and distributor can name their highest revenue customers and SKUs, what is often missing is the profit contribution. Knowing that contribution information is the difference between successful growth and inconsistent results. In this session we’ll tackle the importance of recognizing that all customers and SKUs are not created equal.

    • Maintaining important customer relationship by focusing on SKU availability and providing responsive service
    • Gaining actionable insights by cross-referencing customer and SKU profitability 
    • Bringing together operations and marketing teams to redirect efforts toward long-term success
    • Planning investments in customer relationships and SKU availability according to total profit contribution
    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

  • 2:25 pm - 2:55 pm

    2:25 pm - 2:55 pm

    As eCommerce has become an integral part of the B2B ecosystem, an increasing number of manufacturers and distributors have turned to digital tools and platforms to better engage their customers. Our panel of thought leaders will provide much-needed insight into the strategies that have guided their technology roadmaps.

    • Building our eCommerce platforms to serve complex customer needs
    • Deploying the right mix of technology applications to remain competitive
    • Leveraging technology to weather the disruption of the COVID-19 pandemic 
    Learn more
  • 2:55 pm - 3:40 pm

    2:55 pm - 3:40 pm

    Let’s wrap up the conference with some networking! Our Birds of a Feather roundtables let you meet your B2B peers, while tackling your most pressing challenge areas. Each of our roundtables has a specific topic to facilitate an in depth discussion. Chat it up with peers who can offer different perspectives and help you solve your pain points. This session is only open to manufacturers and distributors.

    • Topic #1: Sales Transformation in the Age of COVID-19
    • Topic #2: Strengthening the Distributor-Manufacturer Relationship
    • Topic #3: Managing Online vs. Offline Pricing Challenges
    Learn more
  • 3:40 pm - 3:40 pm

    3:40 pm - 3:40 pm

Rated #1 By The B2B Community

High Quality

“Short, sweet, and to the point. Low on ‘in-your-face’ branding and high on quality meetings and presentations.”

Margaret Rea
VP of Marketing
Commerce Tools

Great Experience

“Great Experience! It was great to make real connections at B2B Connect. I met some smart industry leaders that I can share and learn from.”

Quan Nguyen
VP, Marketing
Lennox International

Amazing Networking

“Excellent and well managed conference with a good blend of informative presentations and effective small
group networking and roundtable discussions.”

John Grimm
VP of Sales and Marketing

Bringing Together The Best In B2B

Let’s Connect & Create A Custom Experience


Hi, I'm Vince, the Sponsorship Director for B2B Online Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

The B2B Online Connect Audience

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for eCommerce & digital marketers from manufacturers & distributors. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.