Mike Kazmierczak
Vice President Marketing, Digital Energy & Buildings End Market
Schneider Electric
Sean Donovan
Digital Channel Manager
MSA, The Safety Company
Lisa Neckameyer
Senior Manager, Global eCommerce Strategy
Momentive Performance Materials Inc.
Fabian Gehring
Digital Brand Marketing Manager
Bosch
Jeff Serota
Senior Director, Product Management, Front End and B2B
Staples Canada
Seth Earley
Chief Executive Officer
Earley Information Science
Carlos Manalo
Founder & Executive Director of UX Strategy
The Office of Experience (OX)
Jared Blank
CMO
VTEX
Mike Bender
VP Sales North America
Akeneo
Jason Hein
Head of B2B Strategy
Bloomreach
Brian McGlynn
VP of Commerce
Coveo
Extremely Relevant
“B2B Online is an extremely relevant and valuable conference given the topic, because it covers all of the different aspects that my team and I are involved in and responsible for in our organization.”
Linda Brunner
VP and Head of
Digital Engagement
Siemens Healthineers
World Class Content
“B2B Online yet again delivered a great line-up of content and speakers centered on the dynamic world of B2B eCommerce and Customer Experience. The B2B marketing space is evolving rapidly and it’s great to surround yourself with industry thought leaders and innovative technology experts.”
Monique Elliott
Global Head of Customer Experience
ABB
The Place To Go
“B2B Online is the place to go get a real pulse on not only what’s happening in the industry, but what’s changing in the future. It’s important to know what technologies and initiatives will be game-changers, and I get that information only at this show.”
Darren Taylor
Chief Marketing Officer
MORSCO
All Sessions Listed in Eastern Time
12:00 pm - 12:30 pm
12:00 pm - 12:30 pm
What a way to start your day! Kick off your B2B Online Connect Virtual experience by joining your fellow manufacturing and distribution peers in an informal speed networking activity. Like speed dating, you’ll have 5 minutes to meet with 1 or 2 executives before rotating to the next session. You’ll meet lots of B2B peers before the virtual summit begins. Starter questions will be provided to help break the ice, so what are you waiting for? Don’t miss this build relationships with your B2B Online Connect peers! This session is only open to manufacturers and distributors.
12:30 pm - 12:35 pm
12:30 pm - 12:35 pm
12:35 pm - 12:45 pm
12:35 pm - 12:45 pm
12:45 pm - 1:15 pm
12:45 pm - 1:15 pm
Mike Kazmierczak, Vice President Marketing, Digital Energy & Buildings End Market, Schneider Electric
Implementing and accelerating a digital transformation strategy doesn’t have to mean reinventing the wheel, but may require a course correction. Join our opening keynote session to understand how to continue the evolution of your strategy for the long term.
1:15 pm - 1:35 pm
1:15 pm - 1:35 pm
Jared Blank, CMO, VTEX
Known for superior quality, continual innovation, and rigorous operational discipline, Stanley Black & Decker has been heavily investing in digital excellence across all business units. For them, digitizing the company meant more than launching a B2B ecommerce website. It meant rethinking how they conduct business, how they engage with customers, and how the disruption of a pandemic impacted their goals. Join this session and gain inspiration from Stanley Black & Decker’s successful digital journey and learn how to leverage collaborative commerce for the road ahead in B2B ecommerce.
1:35 pm - 1:55 pm
1:35 pm - 1:55 pm
Sean Donovan, Digital Channel Manager, MSA, The Safety Company
As B2B organization have had to speed up their digital transformations, it’s often been the case that larger organizations have been tasked with helping others evolve. In this session we’ll take a look at the relationship between distributor and manufacturer, and the importance that digital transformation plays on its success.
1:55 pm - 2:15 pm
1:55 pm - 2:15 pm
Seth Earley, Chief Executive Officer, Earley Information Science
Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing documentation to customers as well as internal teams. In this session, we make the business case for a flexible framework that ensures the right documentation is offered to the right person at the right time.
2:25 pm - 2:35 pm
2:25 pm - 2:35 pm
2:35 pm - 2:55 pm
2:35 pm - 2:55 pm
Fabian Gehring, Digital Brand Marketing Manager, Bosch
As B2B eCommerce become increasingly competitive, end-to-end customer engagement is more important than ever. In this session we’ll tackle engagement strategies that maximize customer lifetime value and support personalized experiences.
2:55 pm - 3:20 pm
2:55 pm - 3:20 pm
3:20 pm - 3:40 pm
3:20 pm - 3:40 pm
Lisa Neckameyer, Senior Manager, Global eCommerce Strategy, Momentive Performance Materials Inc.
Mike Bender, VP Sales North America, Akeneo
Carlos Manalo, Founder & Executive Director of UX Strategy, The Office of Experience (OX)
Customer expectations have helped many B2B companies to understand the benefit of using eCommerce as a viable sales channel. In fact, having a strong eCommerce presence has allowed innovative companies to better cope with disruptions. This panel reviews the importance of the online channel to better support the needs of your customers.
3:40 pm - 4:00 pm
3:40 pm - 4:00 pm
4:00 pm - 4:10 pm
4:00 pm - 4:10 pm
4:10 pm - 5:10 pm
4:10 pm - 5:10 pm
Jason Hein, Head of B2B Strategy, Bloomreach
Join us for small group discussions that will facilitate meaningful idea exchanges and networking! These roundtables will give you the chance to learn from and network with a variety of other attendees.
5:10 pm - 5:10 pm
5:10 pm - 5:10 pm
12:00 pm - 12:05 pm
12:00 pm - 12:05 pm
12:05 pm - 12:15 pm
12:05 pm - 12:15 pm
12:15 pm - 12:45 pm
12:15 pm - 12:45 pm
Jeff Serota, Senior Director, Product Management, Front End and B2B, Staples Canada
Brian McGlynn, VP of Commerce, Coveo
2020 was a year when having a digital presence was more important than ever but what does that mean for the B2B digital marketing landscape for 2021? The shift from physical transactions to digital is unlikely to slow down, and this panel will show you how to make meaningful changes so you can be prepared for ever increasing (and rapidly changing) customer expectations and needs.
12:45 pm - 1:05 pm
12:45 pm - 1:05 pm
1:05 pm - 1:25 pm
1:05 pm - 1:25 pm
For a lot of B2B organizations, growing their business means modernizing their marketing strategy. Customers engage with B2B businesses not just from several channels, but also from multiple business units within an organization. This complexity demands strategies driven by technology like automation, which can lead to increase lead generation, sales opportunities, and more highly-engaged customers.
1:25 pm - 1:45 pm
1:25 pm - 1:45 pm
1:45 pm - 2:05 pm
1:45 pm - 2:05 pm
While every manufacturer and distributor can name their highest revenue customers and SKUs, what is often missing is the profit contribution. Knowing that contribution information is the difference between successful growth and inconsistent results. In this session we’ll tackle the importance of recognizing that all customers and SKUs are not created equal.
2:05 pm - 2:25 pm
2:05 pm - 2:25 pm
2:25 pm - 2:55 pm
2:25 pm - 2:55 pm
As eCommerce has become an integral part of the B2B ecosystem, an increasing number of manufacturers and distributors have turned to digital tools and platforms to better engage their customers. Our panel of thought leaders will provide much-needed insight into the strategies that have guided their technology roadmaps.
2:55 pm - 3:40 pm
2:55 pm - 3:40 pm
Let’s wrap up the conference with some networking! Our Birds of a Feather roundtables let you meet your B2B peers, while tackling your most pressing challenge areas. Each of our roundtables has a specific topic to facilitate an in depth discussion. Chat it up with peers who can offer different perspectives and help you solve your pain points. This session is only open to manufacturers and distributors.
3:40 pm - 3:40 pm
3:40 pm - 3:40 pm