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Bringing Together the Best in B2B

B2B Online stands as the premier 3-day event tailored for B2B professionals within the manufacturing and distribution sectors, all with a keen interest in bolstering their eCommerce, omni-channel, and digital marketing prowess. At B2B Online, we present a unique opportunity for industry professionals to gain insights from thought leaders, establish invaluable connections with peers, and keep a finger on the pulse of the latest eCommerce and digital marketing trends.

This event is tailor-made for businesses seeking to fortify their operations for the future and maintain a leading edge in a fiercely competitive landscape. We’re bringing together manufacturers & distributors of all sizes to discuss digital transformation, omnichannel, data driven decisions, social content strategies, Artificial Intelligence, SEO, best in class CX/UX & tons more!

Learn From The Best In B2B

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John Hill

Chief Digital Information Officer
MSC Industrial Supply

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Anaf Durrani

VP of Engineering
Grainger

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Kimberlee Sinclair

VP, Digital Customer Experience
H.B. Fuller

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Rob Birse

VP, Global Advanced Analytics and AI Solution
Kellanova

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Liliana Torres

Global Head of Marketing
ABB

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Robert Elzner

VP & Head of HP Store – Americas
HP

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Sal Shaikh

VP, Digital
Covetrus

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Ana Bennett

VP Information Technology
Hisco

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Antonio Espinoza

Global Head of Digital and Marketing Communications
Philips

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Val DuVernet

Sr. Director, Digital Strategy & Optimization
McKesson Medical-Surgical

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Chloe Cho

Director, Global Customer Experience, UX & Research
TE Connectivity

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Raman Rao Venket

Director, Digital Strategy & eCommerce
Boeing

"B2B Online is the only place to go to get a real pulse on not only what’s happening in the industry. but what's changing in the future."

Darren Taylor
Chief Marketing Officer
Morsco

"I was blown away by the amount of real life examples. The speakers were inspirational and made me rethink the way that we conduct our digital business."

Parveen Werner
Marketing Director
Synergy Flavors

"Everyone is eager to share with and learn from each other; there’s a real sense of community here that you don't find at other events."

Amy Terrones
Senior Campaign Manager
Uline

Agenda At A Glance

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May 6 | Day 1

Future Proofing Your Organization With eCommerce For Today, Tomorrow & Beyond
  • Opening Keynote – State of B2B: Future Proofing Via Innovation to Transform
  • Presentation: How Generative AI is Revolutionizing Business - 5 Takeaways From the World’s Largest Generative AI Study
  • Workshop 6: The Leaders Guide to Effective Change Management
  • Workshop 7: Grab Your Pencils: We’re Auditing Our Search Experiences Together
  • Workshop 3: Building Your Marketplace Blueprint: Strategic Decisions Checklist
  • Workshop 12: Aligning Sales & Marketing; An Integrated Program To Create Positive Synergy For Sales & Marketing

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May 7 | Day 2

Converge & Elevate: Powering B2B Success Through Digital Marketing, eCommerce, and Sales Synergy
  • Keynote Panel: Harnessing AI, The Top Areas To Effectively Implement Change & Increase Efficiencies (And Drive Revenue)
  • Reimagining Digital: Driving Transformation for 2024 and Beyond - The MSC Journey
  • Building A Unified Commerce Strategy; Lessons Learned & Insights To Building a Best-In-Class Approach
  • Presentation Amazon as a Bellwether: What Can You Learn And Avoid About Buyer Experience & Operations
  • Opening Keynote: Data-Driven Growth: The Power of Integrated Data Analysis and AI/ML
  • PANEL: Reimagining B2B: Leveraging B2C Tactics for Enhanced Outcomes
  • Roundtable Meetups!

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May 8 | Day 3

Redefining B2B: Leaving Legacy Technology In The Dust & Transforming To Keep Customers Coming Back For More
  • Interactive Fireside Chat: Elevating Customer-Centricity: Navigating B2B eCommerce Transformation at H.B. Fuller
  • Interactive Live Polling Panel: Aligning Marketing Strategies with Business Goals in B2B Ecommerce
  • Debate: Forget About Working With ChatGPT, Can We Even Work With Each Other To Deliver For Today's B2B Buyer??
  • Panel: Unraveling B2B's Digital Enigma: Demystifying The Marketplace Model (3P V 1P)
  • Panel: Getting a Grip on A.I.: How/Where To Use It
  • Presentation: Navigating the Digital Frontier: Business and IT Collaboration in B2B eCommerce Transformation
  • Panel: Bridging the Gap: Unleashing Value by Integrating Online and Offline Channels in B2B eCommerce
  • Presentation: Leveraging the Power of AI & Human Intelligence For Digital Transformation In Organizations

Why B2B Online is Rated #1

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Stellar Program Built For B2B

Since 2013, the most inspired B2B marketers have trusted us to build a program designed for the industry. Nearly a decade later, 500+ speakers have provided 4,000+ attendees with pure inspiration, digital marketing insights and unique strategies that are action ready.

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Laser Focused Insights

B2B Online is where visionary voices convene every year to talk innovation and agility. Insights come in all shapes and sizes: workshops, keynotes, roundtables, think thanks and more offer the unique opportunity to seek answers and make important connections along the way.

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A Guaranteed Fun Time

Every year we take over the windy city to celebrate another year together. We’ve jammed with rock bands, been wowed by magicians and capped off a day of learning with cocktails (on the house). You’ll make memories that last a lifetime and become part of a true B2B community.

Attended and Loved by the Best in B2B

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The Most Important Conference In The Industry

Here’s why attendees choose B2B Online over other B2B conferences

B2B Online

Other B2B Conferences

80+ sessions with proven strategies. The imitators don’t have this.

Unparalleled Customer Experience and white glove service.

Addresses your pain points to help you work and sleep better!

Carefully selected speaker faculty designed to give you the best learning experience around.

Awesome receptions help you make friends that last a lifetime.

Growing a Greener Future.

B2B Chicago is dedicated to creating a more sustainable world for this generation and future ones. By registering for the event, $1 will automatically be donated to One Tree Planted on your behalf. Want to get involved?

Learn More

A One Of A Kind Community

The world's largest manufacturers and distributors look to B2B Online for innovation and inspiration to maximize their online revenues. From the billion-dollar club to the world's fastest growing companies, B2B Online is for those that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

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Let's Connect & Create A Custom Experience

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Hi, I’m Madalina, the Sponsorship Director for B2B Online. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

Real Reviews From Real Attendees

See why the community rates B2B Online as the world's leading eCommerce event for manufacturers and distributors.

Get Inspired In The Heart Of Chicago

Chicago Marriott Downtown

May 6-8, 2024 2024 | (312) 836-0100