Virtual Event: Growing and Innovating B2B Digital Business

February 24 - 25, 2021 | Main Event Starts 12PM ET (Roundtables Start 11AM Day 1) 

B2B Online Virtual Event

This February, you’re invited to kick off 2021 at the B2B Online Virtual Event, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business.

We’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will shed light on 2021 strategy, opportunities for the industry, and the big wins and lessons learned from the last year. Bring your burning questions to our real-time Q&A to get a leg up on your strategy for 2021.

Find out how to:
  • Quickly capitalize on changes in B2B buyer behavior
  • Leverage a marketplace strategy to grow your B2B business
  • Develop a customer centric data strategy
  • Improve customer retention in a changing environment
  • Create a multi-year roadmap for a large scale digital transformation


A Unique Experience


The B2B Online Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Learn From A Variety of  Experts, Debating Together 

Learn from multiple, live conversations so you gain unbiased perspectives on what's working right now. (They might even disagree on some points - but you'll get the full picture.) 

Executive-Level Content

Since 2013, we've connected over 1,000 manufacturers and distributors. We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge, to provide you with a rare chance to benchmark against the biggest brands in the country.

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers! 

Our Speakers. Your Visionaries.

Ajay Kamble

Ajay Kamble

CIO

Turtle & Hughes, Inc.

Brian Fricano

Brian Fricano

Founder and CEO

Sustainable Supply

Jamin Arvig

Jamin Arvig

Founder

Tier1water.com

Jonathon Pop

Jonathon Pop

Vice President, Digital & Technology

Xenith

James Casper

James Casper

Senior Director, Global eSolutions

Thermo Fisher Scientific

Eric Rehl

Eric Rehl

Senior Director, Omnichannel

Avnet

Anthony Garetto

Anthony Garetto

Senior Director, Digital Transformation

Leica Microsystems

Parvez Patel

Parvez Patel

GM, Bath Business

The Home Depot

Silas Carter

Silas Carter

Director, Digital Content Automation and Quality

Dell

Paul Bates

Paul Bates

Vice President, Digital

Master Electronics

Matt Wingham

Matt Wingham

Director, eCommerce, Medical Products and Services

Cardinal Health

Nicole Alboushi

Nicole Alboushi

eCommerce Director

Imperial Supplies

Coburn Flannery

Coburn Flannery

Director, eBusiness

The Granite Group

Miriam Metcalfe

Miriam Metcalfe

Marketing Manager, North America

Dormer Pramet

Todd Boppell

Todd Boppell

Chief Operating Officer

National Association of Manufacturers

Jill Steinhour

Jill Steinhour

Director, Industry Strategy

Adobe

Ricardo Craft

Ricardo Craft

EVP, Product Management and Product Marketing

Conexiom

Mark Toffoli

Mark Toffoli

Vice President and Global Leader Solutions Engineering

Conexiom

Steve Stessman

Steve Stessman

Vice President, Business Development

KBMax

Tim Nelson

Tim Nelson

Senior Principal Solution Engineer

Kibo Commerce

Sean Daley

Sean Daley

Head of Strategic Consulting

Pivotree

James Urbati

James Urbati

General Manager, Commerce

Pivotree

Cindy Bolt

Cindy Bolt

SVP, Manufacturing, Auto, and Energy

Salesforce

Andy Peebler

Andy Peebler

Vice President, Commerce Strategy

Salesforce

Jiun Hong

Jiun Hong

Associate Product Marketing Manager

Salesforce

Randy Frisch

Randy Frisch

CMO and Co-Founder

Uberflip

B2B Online Virtual Event Agenda

All Session times displayed in Eastern Time

    February 24, 2021

  • 11:00 am - 12:00 pm

    11:00 am - 12:00 pm

    Steve Stessman, Vice President, Business Development, KBMax
    Jonathon Pop, Vice President, Digital & Technology, Xenith
    Ricardo Craft, EVP, Product Management and Product Marketing, Conexiom
    James Urbati, General Manager, Commerce, Pivotree

    The start of the year is an ideal time to connect and idea share with industry peers as you review key successes in 2020 and start to action your 2021 strategies. Open to manufacturers and distributors only, this is your chance to connect and learn from your peers in a moderated interactive discussion. Join us to kick start your experience at B2B Online in our lively interactive roundtables. Interested in showcasing your thought leadership as a roundtable discussion host? Contact Vince Esposito at vince.esposito@wbresearch.com  


    1.) Architecting an Omnichannel Solution for CPQ and eCommerce

    ·        Xenith's bottlenecks/challenges

    ·        Reasons for choosing the solution

    ·        Implementation strategy

    ·        Benefits of digital selling

    Steve Stessman, Vice President, Business Development, KBMax

    Jonathon Pop, Vice President, Digital & Technology, Xenith

    2.) Unlocking Revenue and a Superior Customer Experience

    Manufacturers struggle to implement a comprehensive digital-order strategy for good reason: customer adoption. Customers buy products in the way that’s most convenient for them. Some purchase through eCommerce sites, some order through EDI, even fax, and—the #1 ordering method—email. Instead of trying to force your customers to the latest eCommerce rollout, meet them where they're at.

    Ricardo Craft, EVP, Product Management and Product Marketing, Conexiom

    3.) How to Stand Up, and Stand Out, with Marketplaces

    Join this interactive roundtable discussion to hear about the benefits and pitfalls for selling your products on other marketplaces, as well as the challenges and opportunities of having your own marketplace and selling other people’s products. Find out how to build a roadmap for marketplace success as well as:

    ·        Choosing the right Marketplace(s) for your company

    ·        Building a team to implement and manage

    ·        Marketplace specific tools

    ·        Avoiding Channel conflict

    James Urbati, General Manager, Commerce, Pivotree

    Learn more
  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Ajay Kamble, CIO, Turtle & Hughes, Inc.

    B2B buyer behavior started evolving long before the impact of the pandemic. In recent years we’ve seen a demand for more B2C like experiences, and the transition to meet this demand has been fast-tracked over the last 8 months. Manufacturers and distributors have an opportunity to capitalize on this change and behavior and Ajay Kamble, Chief Information Officer, Turtle and Hughes will discuss how he is leading this change across the enterprise, including:

    ·        Understanding changes in B2B buyer behavior and customer demands

    ·        Consolidating and unifying the user experience for greater ease

    ·        Creating a hybrid experience that balances Amazon-like convenience with the personalized white glove experience of traditional B2B manufacturing and distribution

    Learn more
  • 12:25 pm - 12:45 pm

    12:25 pm - 12:45 pm

    Steve Stessman, Vice President, Business Development, KBMax
    Jonathon Pop, Vice President, Digital & Technology, Xenith

    ·        Xenith's bottlenecks/challenges

    ·        Reasons for choosing the solution

    ·        Implementation strategy

    ·        Benefits of digital selling

    Learn more
  • 12:45 pm - 1:10 pm

    12:45 pm - 1:10 pm

    James Casper, Senior Director, Global eSolutions, Thermo Fisher Scientific
    Jamin Arvig, Founder, Tier1water.com

    The disruption of the pandemic has pushed more and more buyers to use marketplaces. As B2B buyers come to expect purchasing experiences similar to those in B2C, manufacturers and distributors must develop the right marketplace strategy, or risk losing market share. Find out how to determine a marketplace approach to expand your business, including:

    ·        Understanding the opportunities and challenges of different B2B marketplace strategies to accelerate digital maturity

    ·        Leveraging the marketplace model to help create a more scalable digital business, reach new customers, and gain valuable customer data

    ·        Selecting the right partners and determining when to build your own versus joining an existing marketplace

    Learn more
  • 1:10 pm - 1:30 pm

    1:10 pm - 1:30 pm

    Todd Boppell, Chief Operating Officer, National Association of Manufacturers
    Cindy Bolt, SVP, Manufacturing, Auto, and Energy, Salesforce
    Andy Peebler, Vice President, Commerce Strategy, Salesforce
    Jiun Hong, Associate Product Marketing Manager, Salesforce

    Investment in B2B digital ordering is surging. Sales teams are transforming. How does your business compare?

    Join Salesforce and the National Association of Manufacturers (NAM) in a discussion about relevant trends and insights on the evolution of digital commerce. Learn how to apply these insights in your 2021 digital planning, and how to use B2B commerce to modernize your business and adapt to the realities of the all-digital world.

    Tune in to discover:

    ·        2020 B2B trends and how they impact your 2021

    ·        How manufacturers can think about digital transformation

    ·        Your first 5 steps to launching a digital portal

    Learn more
  • 1:30 pm - 1:50 pm

    1:30 pm - 1:50 pm

    Paul Bates, Vice President, Digital, Master Electronics

    Customer data is a goldmine for improving CX, but centralizing and defining the customer record is very difficult in B2B. Paul Bates, Director of Digital for Master Electronics has been focused on customer centricity and leveraging data to create a great omni-channel experience for the customer. Hear lessons learned, including:

    • Defining a curriculum to teach the definition of a customer
    • Key success factors to centralizing customer records
    • Pulling data from multiple sources to develop a holistic view of the customer
    • Using customer data to identify how to deliver more business value to them
    • Determining what your digital strategy should look like across different channels to connect the experience for the customer
    Learn more
  • 1:50 pm - 2:10 pm

    1:50 pm - 2:10 pm

    Jill Steinhour, Director, Industry Strategy, Adobe

    If you sell AI solutions or want to increase AI adoption in your company, then there are key characteristics of buyers and users of AI technology that you will want to know. Join Jill Steinhour, Director Industry Strategy at Adobe for an in-depth view of new research on needs, attitudes and expectations of purchasers and users of AI.

    In this session you will discover:

    ·        Level of awareness of AI across key target audiences

    ·        Messaging needs to go beyond IT and Marketing personas

    ·        AI capabilities that are available today

    Learn more
  • 2:10 pm - 2:35 pm

    2:10 pm - 2:35 pm

    Matt Wingham, Director, eCommerce, Medical Products and Services, Cardinal Health
    Eric Rehl, Senior Director, Omnichannel, Avnet
    Nicole Alboushi, eCommerce Director, Imperial Supplies
    Tim Nelson, Senior Principal Solution Engineer, Kibo Commerce

    You know your customers are buying elsewhere, especially given the rise in eCommerce sales over the last year. The rise of eCommerce and marketplaces have provided more options than ever before to easily make purchases, and customer retention has become a top priority as B2B businesses work to retain market share. Panelists will discussed tried and tested strategies to deliver value to the customer and prevent them from leaving, including:

    ·        Engaging and re-engaging customers across the full-lifecycle for a 360 view of the customer

    ·        Providing a seamless purchasing experience: understanding what customers need to serve their business needs and have a frictionless transaction

    ·        Connecting CX to analytics to anticipate customer needs

    ·        Linking CRM to marketing automation to facilitate customer communication post-purchase

    ·        Identifying methods to overcome the hurdles of having one-time buyers and increasing your retention rates

    ·        Modernizing the post-sale experience, looking at mimicking B2C buyer expectations

    Learn more
  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    Randy Frisch, CMO and Co-Founder, Uberflip

    Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.

    In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and sales organization. As priorities and market demands change on the fly, our ability to hit a launch target keeps us on track and even alive. On the other hand, missing our campaign dates or that timely sales reply creates a Launch Gap and further impacts our ability to remain relevant. Sourcing the right content at the right time and delivering it in a personalized experience is often the biggest impediment to success. Randy shares how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls, and technology for your business. This talk is geared to demand, digital, and content marketers with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.

    Key takeaways:

    ·        Discover the three key components to successfully launching marketing campaigns in half the time it takes you now

    ·        Find out the marketecture you need to meet your ever-evolving customers’ expectations

    ·        Learn how you can use the Content Experience Framework to create and scale a personalized buyer journey

    Learn more
  • 2:55 pm - 2:55 pm

    2:55 pm - 2:55 pm

    February 25, 2021

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Brian Fricano, Founder and CEO, Sustainable Supply

    Innovation is the lifeblood of every business. 2020 challenged us all to quickly innovate and pivot, underscoring the importance of agility. Hear how one manufacturer leveraged innovation to maintain and grow market share during turbulent times. Hear lessons learned, including:

    • Maintaining a customer centric focus to keep up with shifts in customer behavior and priorities
    • Gathering and analyzing data to identify opportunities for new products or efficiencies
    • Developing digital solutions to better serve customers
    • Leveraging technology integration to drive efficiencies and lower operating costs
    Learn more
  • 12:25 pm - 12:45 pm

    12:25 pm - 12:45 pm

    Sean Daley, Head of Strategic Consulting, Pivotree

    The goal of Frictionless commerce is to shorten the distance, time and hassle between customers and the products and services they want and need. Customers experience begins where the products are designed and created, well before the actual consumer interface. Frictionless experiences provide delight along the customer journey while transparency around data use and data/financial security create a foundation of trust. While the focus in ecommerce is often on the end customer, smart organizations apply frictionless thinking throughout their entire value chain.

    This session will help customers:

    ·        Identify main friction points along the entire value chain

    ·        Think of possible solutions on how to remove friction points for all the key stakeholders - (employees/customers/suppliers) to operate more smoothly, reduce costs/waste/carbon footprint, improve performance and create competitive advantage

    ·        Have a defined path on how to be more productive, more profitable and more competitive

    Learn more
  • 12:45 pm - 1:10 pm

    12:45 pm - 1:10 pm

    Anthony Garetto, Senior Director, Digital Transformation, Leica Microsystems
    Silas Carter, Director, Digital Content Automation and Quality, Dell
    Miriam Metcalfe, Marketing Manager, North America, Dormer Pramet
    Parvez Patel, GM, Bath Business, The Home Depot
    Coburn Flannery, Director, eBusiness, The Granite Group
    Mark Toffoli, Vice President and Global Leader Solutions Engineering, Conexiom

    Change management can take up to two years to take hold in an organization. Digital transformation requires large scale change across the business, including significant investment in technology, while heavily reliant on people and processes. Hear success stories about how to develop and lead a large scale digital transformation, including:

    ·        Creating a multi-year roadmap to operationalize your customer first digital strategy

    ·        Getting organizational alignment to ensure the eCommerce organization delivers maximum value for the enterprise

    ·        Building opportunities for innovation into the digital roadmap

    ·        Partnering with supply chain, operations, finance and beyond to deliver on growth through digital channels

    ·        Leveraging data collection for business insights to support decision making and new product and service opportunities

    ·        Maintaining an investment in customer first initiatives and continuing to innovate to drive customer loyalty

    Learn more
  • 1:10 pm - 1:10 pm

    1:10 pm - 1:10 pm

Word on the Street

"B2B Online is the number one conference to learn what’s happening in digital today for manufacturers and distributors."

Charlie Riley
Marketing Director
Curbell Plastics





"I hate going to events where I’m just being pitched all day. This was the opposite – I was surrounded by my peers all day."

Tammy Harris
Director of Digital Marketing
Hayward




"Everyone is eager to share with and learn from each other; there’s a real sense of community here that you don't find at other events."

Seung Park
Director of Digital Technologies
Solenis




Bringing Together The Best in B2B

Our Audience Breakdown

Let’s Connect & Create A Custom Experience

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Hi, I'm Vince, the Sponsorship Director for B2B Online Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

Leading Content. Zero Cost. Zero Travel.

Hear Firsthand From Seasoned Innovators, at Zero Cost

Listen to leading experts for an honest, unbiased view of what works now and where the future is headed. Every single session is totally free. This is major value at zero cost.


Get Solutions To Your Most Pressing Problems, Always

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions

Watch From Your Own Home, No OOO Needed

Since the event has multiple sessions, you select the material that makes the most sense for you.  Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you! Enjoy all the perks of a live event while saving travel budget and PTO days.


How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for executives in Manufacturing & Distribution. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.