B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Adrienne Hartman
EVP Marketing J. J. Keller & Associates, IncMonday, May 4, 2026
11:10 AM Meetups - B2B First Timers
Wednesday, May 6, 2026
8:50 AM Keynote Panel: Leading the B2B Shift: How the C-Suite Drives Innovation & Omnichannel Growth
In today’s rapidly evolving B2B landscape, digital transformation doesn’t start with technology—it starts with leadership. This session delivers a C-level perspective on how to cultivate a culture that empowers teams, accelerates innovation, and enables scalable omnichannel commerce.
• Establish a vision-led culture that aligns teams around digital and customer-centric goals
• Empower teams with autonomy, data access, and a test-and-learn mindset
• Align KPIs and incentives across departments to support long-term transformation
• Lead cultural change that supports innovation across marketing, sales, product, and IT
1:00 PM Town Hall: What Actually Works: Lessons Learned from Building a Best-in-Class B2B Omnichanel Strategy
This session pulls back the curtain on real-world insights from B2B leaders who have built and scaled omnichannel strategies that drive growth, improve customer experience, and empower sales teams.
- Identify the most common pitfalls that prevent B2B omnichannel strategies from delivering ROI.
- Learn which channels truly matter to modern B2B buyers—and how to prioritize them.
- Align sales, marketing, eCommerce, and operations around a shared omnichannel vision.
- Apply practical frameworks used by high-performing B2B organizations to scale omnichannel execution.
- Leverage data and technology to create seamless, connected buyer experiences across touchpoints.
- Measure omnichannel success using metrics that executives actually care about.
Check out the incredible speaker line-up to see who will be joining Adrienne.
Download The Latest Agenda