B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Brady Emerson
US Marketplace Lead DeloitteTuesday, May 5, 2026
4:35 PM B2B Online Partner Presentation: The agentic commerce playbook: Preparing B2B businesses for AI-powered commerce
The shift is happening fast: AI agents are set to intermediate 90% of B2B buying by 2028, and agentic commerce is quickly becoming the next frontier. With 38% of buyers already using agentic AI to make purchasing decisions but only 24% of suppliers keeping pace, there's a real opportunity for those who move now. And Deloitte's research backs it up: high-maturity B2B suppliers beat sales goals by a 110% greater margin than those who lag behind.
If agentic AI still feels new and uncertain, you're not alone. Most companies are still figuring out where to start. That's exactly why we built this session. Mirakl and Deloitte will walk you through practical, real-world examples of what leading wholesalers and manufacturers are doing right now to get ahead. You'll walk away with clear, actionable steps you can bring back to your team and start putting into motion.
You'll learn how to:
- Identify and re-evaluate buying channels and set clear guardrails for agents
- Enhance product catalog that is AI readable
- Contextualize agents with past customer order history and contracts.
- Automate post-purchase experience to boost retention and upsell
Check out the incredible speaker line-up to see who will be joining Brady.
Download The Latest Agenda