Denise Foley | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Denise Foley

Denise Foley

Executive Vice President of E-Commerce ULE Group
Denise M. Foley is an accomplished eCommerce and digital strategy executive with a strong track record of leading transformation and growth in the retail, wholesale, and B2B sectors. She currently serves as EVP of eCommerce at ULE Group, and has previously held senior roles at Bollman Hat Company (Kangol brand), Di Bruno Bros., Rite Aid, & Pet360 (acquired by Petsmart) Denise is recognized for her expertise in turning around underperforming digital channels, leading major branded website launches, site re-platforms, and omni-channel strategies that drive substantial sales and profitability improvements. Highlights of her career include record-setting eCommerce growth and winning notable industry honors such as the Magento (Adobe) Imagine Growth Award. Her strengths span eCommerce operations, customer experience, digital marketing, vendor negotiation, team development, and content strategy, making her a trusted leader in driving measurable business impact.

Wednesday, May 6, 2026

11:45 AM Panel Discussion: Fewer Clicks, Faster Conversions: Designing a B2B UX That Sells (and Scales)

In B2B eCommerce, every extra click is a chance to lose a customer. This session shows how to streamline your digital experience to reduce friction, accelerate decision-making, and convert more buyers—without compromising on product information or content.

• Eliminate unnecessary steps that create buyer friction or drop-off
• Design intuitive navigation and layouts that guide users toward conversion
• Apply UX best practices proven to boost B2B engagement and order volume
• Align UX decisions with revenue goals, sales enablement, and customer success

Check out the incredible speaker line-up to see who will be joining Denise.

Download The Latest Agenda