Graham Thorsen

This panel will illuminate the vital role of collaboration among marketing, eCommerce, and sales within the B2B landscape. This session will explore effective strategies for integrating these functions to enhance CX and drive sustainable business growth. Attendees will gain valuable insights into how breaking down departmental barriers can lead to a more cohesive approach, ultimately achieving shared goals and fostering a more connected organization. 

This panel will explore how teams are adapting their digital strategy to trade policy changes, tariffs, and localization pressures - especially when B2B buyers demand faster, cheaper, and more personalized digital experiences.