B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Justin Rinaldi
Director, Marketing & eCommerce Safety SpeedTuesday, May 5, 2026
4:25 PM Breaking Down Silos: Sales & Marketing Collaboration to Strengthen Buyer Engagement
Digital transformation in B2B doesn’t succeed in silos. This session explores how tightly aligned sales and marketing teams can drive stronger buyer engagement, streamline digital initiatives, and deliver measurable business results across the funnel.
• Align sales and marketing goals to support shared KPIs and business outcomes
• Break down communication barriers to enable real-time collaboration and feedback loops
• Develop unified buyer journeys that reflect cross-functional input and digital behavior
• Use data to track lead quality, funnel health, and revenue impact across teams
Check out the incredible speaker line-up to see who will be joining Justin.
Download The Latest Agenda