Molly MacDougall

B2B Commerce is complex but launching it shouldn’t be. Join this session to see how Shopify and XCentium can accelerate your B2B Commerce journey.

We begin with a reality check on why many B2B commerce initiatives stall and how proven architectures and pre-built B2B capabilities can accelerate go-to-market while maintaining the flexibility and scalability required at the enterprise level. The session looks beyond launch, highlighting how AI, composable content with Contentstack, unified data through DDS, and workflow automation with Portalink can extend and future-proof B2B commerce platforms

Key Takeaways

• What Shopify gets right for modern B2B foundations
• How XCentium’s accelerator reduces risk and accelerates go-to-market
• Going beyond B2B Commerce with AI, content, data, and automation