Ryan Finley

Senior Manager, Ecommerce Search & Findability Ferguson Enterprises

Monday, May 4, 2026

4:35 PM Panel: Beyond Fixing Tickets: Using Customer Feedback to Build Better Digital Journeys

Customer feedback is only valuable if it leads to durable change, not one-off fixes. In this session, you’ll learn how B2B teams can capture the right signals, prioritize what matters, and convert insights into a roadmap that improves the digital journey from search to checkout while keeping internal teams aligned and accountable.

Which feedback signals to trust (and how to combine qual and quant for a clearer picture)
A practical prioritization approach to move from “requests” to an actionable roadmap
How to create cross-team accountability so changes actually ship and stick

Wednesday, May 6, 2026

2:20 PM B2B Online 2026 Group Therapy: Working Session to Process What We Learned (and What Still Feels Hard)

B2B eCommerce transformation is messy, overwhelming, and often feels harder back at the office than it sounds on stage. This facilitated, no-slides working session is designed as a group “therapy” moment for leaders to openly share what resonated, what felt unrealistic, and where they’re still stuck. Together, we’ll turn B2B Online 2026 insights into clarity and practical next steps.

Talk openly about what excited you—and what felt intimidating—throughout the conference.
Validate common challenges and frustrations by hearing from peers facing the same realities.
Unpack which ideas are truly actionable versus aspirational in your organization.
Pressure-test strategies, tech, and frameworks discussed during the event in a safe, peer-driven environment.
Co-create practical next steps you can realistically take in the next 30–90 days.
Leave feeling less alone, more confident, and clearer on how to move forward.

Check out the incredible speaker line-up to see who will be joining Ryan.

Download The Latest Agenda