Sarah Fiehler | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Sarah Fiehler

Sarah Fiehler

Vice President, Channel Strategy, Operations & Digital Enablement Schneider Electric
Sarah Fiehler
Sarah Fiehler is the Vice President of Channel Strategy, Operations and Digital Enablement at Schneider Electric with a wealth of experience in driving growth and innovation. As a pivotal member of the Channel Leadership Team, she is responsible for leading the vision, strategy, and execution for the US electrical and industrial channel, revolutionizing it with digital transformation, and ensuring seamless enablement through effective tools. Sarah started with Schneider Electric in 2002 and has held multiple commercial, operational, and management roles in sales, strategy, marketing, M&A, and innovation. Her commitment as an advocate for transformative digital tools and sales enablement strategies has redefined the customer experience, empowering partners and their customers. As a change strategist leader at Schneider Electric, Sarah’s mission is to create profitable growth opportunities for partners and the company, promote a culture of open and collaborative innovation, and build the future of distribution at Schneider Electric.

Wednesday, May 6, 2026

8:50 AM Keynote Panel: Leading the B2B Shift: How the C-Suite Drives Innovation & Omnichannel Growth

In today’s rapidly evolving B2B landscape, digital transformation doesn’t start with technology—it starts with leadership. This session delivers a C-level perspective on how to cultivate a culture that empowers teams, accelerates innovation, and enables scalable omnichannel commerce.

• Establish a vision-led culture that aligns teams around digital and customer-centric goals
• Empower teams with autonomy, data access, and a test-and-learn mindset
• Align KPIs and incentives across departments to support long-term transformation
• Lead cultural change that supports innovation across marketing, sales, product, and IT

11:45 AM Panel Discussion: Fewer Clicks, Faster Conversions: Designing a B2B UX That Sells (and Scales)

In B2B eCommerce, every extra click is a chance to lose a customer. This session shows how to streamline your digital experience to reduce friction, accelerate decision-making, and convert more buyers—without compromising on product information or content.

• Eliminate unnecessary steps that create buyer friction or drop-off
• Design intuitive navigation and layouts that guide users toward conversion
• Apply UX best practices proven to boost B2B engagement and order volume
• Align UX decisions with revenue goals, sales enablement, and customer success

Check out the incredible speaker line-up to see who will be joining Sarah.

Download The Latest Agenda