Tyler Pixley

Director of Digital Strategy and Operations Corning

Tyler Pixley is Director of Digital Strategy and Operations at Corning, where he supports the company’s rapidly growing Optical Communications division. He leads digital marketing strategy, analytics, product information management, and new product introductions, partnering closely with product, sales, and technology teams to accelerate go to market execution. Tyler focuses on using data, content, and account targeting to improve product launch effectiveness and drive measurable business outcomes across global B2B audiences.

Monday, May 4, 2026

12:35 PM Workshop #7 Why B2B Product Launches Stall — and How Leading B2B Manufacturers Fix NPI with Data, Content, and Account Targeting

B2B manufacturers invest millions in new product introductions—yet many launches underperform, stall in the channel, or fail to convert engineering interest into revenue. The problem isn’t innovation; it’s execution. In this panel, Adobe and industry leaders unpack why B2B product launches break down after engineering sign-off, and how manufacturers are re-architecting NPI around account targeting, launch orchestration, and role-specific content—not one-time campaigns.

Panelists will share real examples of how they:

Attendees will leave with a practical framework for turning launches into repeatable revenue motions—rather than one-off marketing events.
Align engineering, product marketing, and sales around launch-ready data and content
Target the right buying groups instead of blasting “launch announcements”
Use digital signals to adapt launch messaging post-release
Scale launches globally without adding headcount

Attendees will leave with a practical framework for turning launches into repeatable revenue motions—rather than one-off marketing events.

Check out the incredible speaker line-up to see who will be joining Tyler.

Download The Latest Agenda