Data Leaders Virtual Event
Where CDOs and CAOs benchmark their analytics initiatives to boost business transformation post pandemic
October 20, 2020 |10:00 CEST
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Data Leaders from Europe’s Biggest Brands Benchmark Business Recovery Strategies to COVID-19
It is now more important than ever for data analytics functions to drive real-time insights to inform business critical decision making and enable their companies to navigate the pandemic and future marketplace.
Without benchmarking and finding out what your peers are doing, you could be missing out on critical information.
Join this virtual event to find out how CDOs and CAOs from Europe’s biggest brands are accelerating analytics initiatives to best navigate the impact of COVID-19
Data Leaders Europe Virtual Event Agenda
Tuesday 20 October
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10:00 - 10:00
10:00 - 10:00
Welcome Address: Anna Andrews, Editorial Director, Data Leaders
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10:00 - 10:30
10:00 - 10:30
Keynote Panel: Defining the role of the future CDO post pandemic: What skillsets and capabilities does the modern CDO need to best influence business strategy and successfully cultivate a data-driven culture?
Jean Panagamuwa, Director, Data Analysis & Data Governance, Capital One Europe
Harry Powell, Director of Data Analytics, Jaguar Land Rover
Gail Miller, Head of Business Intelligence, Scottish Power
David Leichner, CMO, SQreamLearn more- What is the best approach a CDO can take in driving cultural change and getting data governance, ethics and corporate risk at the top of the business agenda?
- Moving from influencer to decision maker: How can you overcome budgetary restraints and legacy processes when scaling data architecture initiatives to build a robust platform for analytics across the enterprise?
- The maturation of the modern CDO: How to best track analytics capabilities and corporate objectives to balance the right level of technical skills with business knowledge and commercial acumen
- How are corporate reporting lines evolving and who should the data function report into to drive greatest impact across the business?
- Making data a business enabler: How can data leaders effectively sell data analytics value in line with the commercial goals of the business to secure long term backing from the CEO?
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10:30 - 11:00
10:30 - 11:00
Panel: How can you best structure your data division to work effectively with evolving business requirements and enable agile data delivery?
Natalie Jakomis, Global Director of Data Science and Analytics, Coats
Harvinder Atwal, Chief Data Officer, Moneysupermarket Group
Tom Spencer, Head of Customer Data Science, Aviva
Jeroen Van Zeeland, Head of Analytics, Storebrand
Paul Laughlin, Founder and Managing Director, Laughlin Consultancy
Colm Hayden, Chief Technology Officer, AnaekoLearn more- Communicating with cross-business stakeholders: How to ensure communication stays open between data and business teams to keep projects on tack in a remote working environment
- Building a culture of data ownership across the business: how can you best demonstrate how data and analytics can help solve business problems to drive data literacy across the business
- Building a centre of excellence: How to implement a centralised data structure to best shape your data transformation strategy whilst remaining close to business domain challenges?
- Building a culture of co-ownership: How to develop data knowledge across your organisation to enable business units to own analytical models
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11:00 - 11:30
11:00 - 11:30
Innovation Interview: Exploring next generation marketing measurements: How can you best test and evolve data models to effectively measure the performance of your online channels during extreme market volatility?
Michelle Wong, Head of Marketing Analytics, Farfetch
Paul Laughlin, Founder and Managing Director, Laughlin Consultancy
Kate Barry, VP Advertising Solutions, EMEA, AMOBEELearn more- What tools and methodologies are analysts and marketers implementing to best measure and optimise marketing spend during and post pandemic?
- How to leverage customer behaviour and purchasing data to report back to the business on the effectiveness of live marketing campaigns and help inform future channel strategies
- How to capture and analyse customer data to accurately identify which online channels have the highest ROI to ensure you’re getting the most of your marketing spend during market volatility
- The impact of COVID-19: How to build economic factors into your models to understand impacts on customer conversion
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11:30 - 11:50
11:30 - 11:50
Case Study: Advancing data strategies to inform decision making: Exploring how the FI are leveraging machine learning and image recognition tools to optimise track signage and maximise exposure for sponsors amidst a global pandemic
Max Metral, Head of Business Analytics, Formula 1
Learn more- How to utilise and feed in historical racing data into machine learning models to optimise future races
- How to leverage artificial intelligence and machine learning to identify past patterns that will inform virtual signage for future races
- Exploring the latest in image recognition technology to optimise exposure for partners
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11:50 - 12:50
11:50 - 12:50
LIVE Interactive Boardroom: Northern Ireland is investing over £85m into AI: How can your company benefit from this investment?
Liam Maguire, Executive Dean, Ulster University
Michael McClelland, AI Strategic Policy Advisor, Digital Catapult
Dr Godfrey Gaston, Executive Director, Institute of Electronics, Communications and Information TechnologyLearn moreNorthern Ireland understands the importance of AI to help drive business growth. To this end, we are seeking to invest an additional £85m+ into the local AI ecosystem to help drive business and research activity in this area. We are seeking to develop a range of innovative skill programs; business support services and research focuses to help support this development. We would like to gather your input into these initiatives, to ensure that they address the challenges that companies like yours are facing. We hope you can join us for this discussion and ensure that what is delivered will make a real difference for business. This event will be moderated by Digital Catapult, the UK's leading agency for the early adoption of advanced digital technologies, and sponsored by Invest Northern Ireland.
Unlocking the True Value of Data to Drive Long-term Business Success
Launching New Data Initiatives
Interactive Boardroom
What is a Virtual Event Anyway?
Hear First-hand from Seasoned Data Leaders
Watch a series of video and audio presentations as data experts share inside secrets on their newest strategies!
Get a Range of Insights on the Subjects that Matter to You
Experience a variety of content including expert panels and leading solution provider case studies and tech presentations
Get Solutions to Pressing Problems
Tune in live to get the full experience! Take part in live polling, submit text Q&A and then re-cap On-Demand at a later date
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