Data’s Pivotal Role in Building Health Equity:
How healthcare marketers can use data to help improve universal health outcomes
Live Masterclass
Tuesday, April 23| 11am ET | 8am PT
New Data Strategy. Next-Level Marketing.
Are you ready to revolutionize healthcare and life sciences in 2024 and beyond? It's time to shift the paradigm and put health equity at the forefront of innovation!
Healthcare and life science executives are spearheading a transformative movement, making health equity their top priority for 2024. With a staggering 80% of C-suite leaders placing it within their top-10 goals, the momentum for change has never been greater!
To succeed, many of your peers are building strategies that utilize data and technology more effectively, including plans to reduce algorithmic bias, improve patient engagement, reach and educate healthcare providers, and strengthen trust. Join us on April 23 for a conversation around the core strategies driving the advancement of health equity.
Here's what's on the agenda:
- The necessity of data access: developing accurate insights and improving the ability to identify and engage underserved or vulnerable populations.
- Build trust in an era of misinformation: facilitating better adherence, healthcare brands must adopt best-in-class marketing practices and develop more personalized and relevant communications.
- Leveraging and balancing: leveraging experts who can help maintain strict compliance with regulatory and industry restrictions while balancing innovation and digital adoption is critical to accelerating transformation.
Insights-packed. Expert-backed. Learn from our visionaries:
Brady Gadberry
SVP, Head of Data Products
Acxiom
Brady Gadberry is a Senior Vice President and the Head of Data Products for Acxiom. He has 25 years of experience in the Data and Identity space. Brady was formerly Acxiom’s Head of Global Identity, before co-founding an audience analytics and targeting company (later acquired) and serving in senior data product roles in both the agency and the data services space. He returned to Acxiom in 2022 to lead data products.
Chris Paquette
Chief Executive Officer
DeepIntent
Chris Paquette is the founder and Chief Executive Officer of DeepIntent, the leading healthcare advertising technology platform built with a core belief that ad tech can measurably improve the lives of patients. Prior to DeepIntent, Paquette earned a degree in Bioengineering from Binghamton University and worked as a data scientist at Memorial Sloan Kettering Cancer Center. Paquette was recently named one of MM&M's '40 Under 40' and PM360’s CEO of the Year in 2022.
Chris Paquette is the founder and Chief Executive Officer of DeepIntent, the leading healthcare advertising technology platform built with a core belief that ad tech can measurably improve the lives of patients. Prior to DeepIntent, Paquette earned a degree in Bioengineering from Binghamton University and worked as a data scientist at Memorial Sloan Kettering Cancer Center. Paquette was recently named one of MM&M's '40 Under 40' and PM360’s CEO of the Year in 2022.
Martin Wexler
Senior VP of Channel Partnerships
Acxiom
Martin Wexler is Senior Vice President of Channel Partnerships at Acxiom. He has over 10 years in the data and identity space working with digital platforms and agencies. Martin was formally Senior Vice President of Business Development on the Merkury team at Merkle and did prior stints at Tapad (now Experian), Acxiom and IPG. He returned to Acxiom in 2022 to head up all Indirect revenue.
Martin Wexler is Senior Vice President of Channel Partnerships at Acxiom. He has over 10 years in the data and identity space working with digital platforms and agencies. Martin was formally Senior Vice President of Business Development on the Merkury team at Merkle and did prior stints at Tapad (now Experian), Acxiom and IPG. He returned to Acxiom in 2022 to head up all Indirect revenue.
Attended by the Best of the Best—Join Them!
Why Our Webinars Are Different
Join the convo with ease: You don't need to download or install any software to join us, just internet access! Not to mention, it's absolutely free.
We've done the work for you: Hours or research, tons of insights, and industry-backed findings packed into a one-hour interactive virtual experience for your team.
For experts, by experts: Hear from talent leaders with decades of experience in healthcare and marketing efforts.
Don't just watch, truly connect with globally recognized visionaries by asking your most pressing questions during our LIVE Q&A session.
Watch on-demand: Can't join us live? We'll send the full recording to your email after the close of the webinar—add your name to our guest list and you're in!
How Our Webinars Work
Participating in a webinar is easy. Once you and your team register, each of you will receive a link to access the live session. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The webinar will be recorded, and will be available afterwards. See you there!
*This webinar is exclusively for executives in the healthcare and pharma industries. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.
**We respect your privacy, by submitting this form you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.
In Partnership With:
