The Invite-Only Virtual Event for Digital Pharma Executives

July 13 - 14, 2021 | 12:50pm ET

DigiPharma Connect Virtual Event

DigiPharma Connect is a virtual, invite-only event customized for senior digital marketing executives to come together, network and meet with relevant vendors and discuss challenges with their peers.

Just like our in person Connect events, this virtual event provides an exclusive, interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.


Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-2-1 meetings with solution providers who can help you to keep up with customer expectations while optimizing your marketing experience.

A Unique Experience


The DigiPharma Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

DigiPharma Connect Virtual Event

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.


DigiPharma Connect Virtual Event

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue among participants. Engage in in-depth discussions on creating a digital marketing strategy to drive engagement, and remaining patient centric.

DigiPharma Connect Virtual Event

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment.


Our Speakers. Your Visionaries.

Mary Chi Michael

Mary Chi Michael

VP Patient Advocacy

Otsuka

Michael Krachon

Michael Krachon

VP Sales and Marketing

Isoray

Divya Yerraguntla

Divya Yerraguntla

Head of Commercial Management

SUN Pharmaceuticals

Dustin Hovey

Dustin Hovey

Associate Director, Digital Strategy & Analytics

AbbVie

Chris Nugent

Chris Nugent

Associate Director Digital Marketing Strategy

Alkermes

Rinkesh Shah

Rinkesh Shah

Associate Director Digital Marketing

Cipla

Jamielyn Co

Jamielyn Co

Director Digital Marketing

TissueTech

Swati Kadam

Swati Kadam

Director Product Marketing

Adaptive Biotech

Jason Hamm

Jason Hamm

Head of Networks Operations and Services Sales, T-Mobile

Ericsson

Camille Lee

Camille Lee

Head of Immunology US

UCB

Karen Root

Karen Root

Director, Experience Strategy

Boehringer Ingelheim

Hemal Somaiya

Hemal Somaiya

Global Brand Lead, Oncology

EMD Serono, Inc.

Word On The Street

“Nice to be a part of a smaller meeting like DigiPharma Connect– I actually got to know people and have meaningful conversations."

Jennifer Beecham
Head of Social Media & Digital Strategy 
Reata Pharmaceuticals

“It’s a great place to network, hear the speaker presentations, speak to other professionals in the same industry facing the same challenges and get ideas.”

Linda Carter
Vice President 
Prugen Pharmaceuticals

“Very constructive conference. Having fellow C-level executives to exchange ideas, thoughts, and issues is great value”

Shawn Campbell 
CISO 
Ciena Healthcare

The DigiPharma Connect Agenda

All Sessions listed in Eastern Time

Day One – July 13, 2021

    Creating A Digital Marketing Strategy To Drive Engagement

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Get to know your fellow participants in this 30-minute speed networking session, where you get the opportunity to have a number of informal 5-minute 1-2-1 meetings with your peers; discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics.

    Learn more
  • 12:50 pm - 1:00 pm

    12:50 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Camille Lee, Head of Immunology US, UCB
    Karen Root, Director, Experience Strategy, Boehringer Ingelheim
    Jamielyn Co, Director Digital Marketing, TissueTech

    This panel will discuss tactics and best practices for advancing your patient centricity through engagement and loyalty by: 

    • Harnessing data opportunities to engage the patient and collect data on patient outcomes as well as their unmet needs
    • Forming deeper collaborations within the industry, with advocacy groups, and leverage lessons learned from other industries that excel at customer-centricity and loyalty programs such as retail and consumer technology
    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm


    Learn more
  • 2:00 pm - 2:15 pm

    2:00 pm - 2:15 pm

  • 2:15 pm - 2:35 pm

    2:15 pm - 2:35 pm

    Chris Nugent, Associate Director Digital Marketing Strategy, Alkermes

    For years, pharma companies have been relying on advertising agencies for all their digital marketing needs. From creative, strategy and execution – none of this was done in house. When companies switches vendors, there was no knowledge or data transfer. Most companies start from square one again. It’s time for the industry to change it up. With a centralization model at its foundation, we can bring in marketing execution in house. This provides substantial cost savings to the organization as well as providing new capabilities. Join this discussion to learn what other companies have done and best practices you can take back to your company.

    Learn more
  • 2:35 pm - 3:05 pm

    2:35 pm - 3:05 pm

    Michael Krachon, VP Sales and Marketing, Isoray
    Divya Yerraguntla, Head of Commercial Management, SUN Pharmaceuticals
    Hemal Somaiya, Global Brand Lead, Oncology, EMD Serono, Inc.

    Join this Fireside Chat as our industry leaders discuss how they have successfully measured attention as a KPI and how it has influenced their digital strategy. 

    • What data can you use to measure attention?
    • How do you prove that you have captured attention and turn it into an ROI? 
    • Will measuring attention differ from channel to channel? 
    Learn more
  • 3:05 pm - 3:15 pm

    3:05 pm - 3:15 pm

  • 3:15 pm - 4:10 pm

    3:15 pm - 4:10 pm

    1. Understand and Respond To Changing Online HCP And Patient Behaviors
    2. Breaking Down Silos Within Your Pharma Teams To Create A More Complete Customer Experience
    3. Analyzing The Evolving Privacy Regulations In The US And Discussing The Impact COVID-19 Has Had On Data Sharing Behaviors
    Learn more
  • 4:10 pm - 4:50 pm

    4:10 pm - 4:50 pm

    Set aside 40 minutes for yourself and join us for this workshop on de-stressing & being mindful in our overwhelming work from home environment. Expect tips & ideas for how to keep a level head and take time for self-care. 

    Learn more

Day Two – July 14, 2021

    Remaining Patient Centric While Building The Future Of Pharma

  • 12:50 pm - 12:55 pm

    12:50 pm - 12:55 pm

  • 12:55 pm - 1:00 pm

    12:55 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Mary Chi Michael, VP Patient Advocacy, Otsuka

    This Fireside chat will take a deep dive in discussing best practices for leveraging influencer marketing to drive patient engagement. This chat help you develop and influencer marketing strategy through:

    • Learning when to engage influencers in your marketing strategy
    • Navigating regulatory bodies when working with influencers
    • Sharing what makes influencer marketing campaigns most effective 
    Learn more
  • 1:30 pm - 1:50 pm

    1:30 pm - 1:50 pm

    Dustin Hovey, Associate Director, Digital Strategy & Analytics, AbbVie

    Omnichannel marketing has become a common buzzword. Today’s consumers shop across multiple channels on multiple devices, which necessitates the need for marketers to maintain diversified touchpoints, but just being in the places where consumers spend their time isn’t enough. Join this discussion to learn what a digital omnichannel approach looks like, and how first-party data can be used to supercharge your approach. 


    Learn more
  • 1:50 pm - 2:05 pm

    1:50 pm - 2:05 pm

  • 2:05 pm - 2:35 pm

    2:05 pm - 2:35 pm

    Patient online communities and influencers serve as an important check and balance within social health, sharing valuable experiences and peer to peer advice rooted in real-world experiences. 


    As a pharmaceutical brand, it’s important to consider the opportunity that patient communities and influencers present within your overarching social strategy as a full-funnel marketing approach. It’s also critical to consider where social fits with other media tactics along the different phases of the patient journey. 


    During this fireside chat we will discuss the role of online patient communities and influencers in social health, discuss the synergy that social presents to align with other tactics across the patient journey, and provide tips on how to reach patients on social at the right moment, with the right message in a meaningful and impactful way. 

    Learn more
  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    Jason Hamm, Head of Networks Operations and Services Sales, T-Mobile, Ericsson

    • Leading vs. Managing – The Evolving Role of Leadership in the Workplace
    • It’s All About the People! (Behaviors & attitude vs. hard skills, Top-performer fallacy, Mentorship: Grooming up-and comers, and Turning solid employees into star performers)
    • From Baby Boomers to Millennials – Leading the Three Generations at Work 
    Learn more
  • 2:55 pm - 3:05 pm

    2:55 pm - 3:05 pm

  • 3:05 pm - 3:50 pm

    3:05 pm - 3:50 pm

    1. Using Our Digital Capabilities To Improve Team Workflow While The World Works From Home, Aleen Hosdaghian, Sr. Director of Marketing, SUN Pharma
    2. Why You Should Still Personalize Non-Personal Promotion Should Still Be Personal Promotion, Rinkesh Shah, Associate Director Digital Marketing at Cipla
    3. Doing More With Less: How To Make The Most Of Reduced Budgets By Prioritizing Digital Marketing Investments
    Learn more

Word On The Street

“Well curated content, extremely well managed and structured meetings with industry partners and vendors.”


Amanda Goltz
Vice President, Digital
Biocompatibles

“I really enjoyed the format of scheduled 1:1 meetings with the vendors. It created a focused and professional environment for both parties.”


Jay Graves
Sales Vice President
Roche

“The meetings were properly selected, and valuable. The size of the conference made conversations/introductions much more fluid. The effort on WBR to encourage business card swaps and introductions was well done. Would attend again.”


Jessica Johns
Director
Transperfect

Brands That Rely On DigiPharma Connect

Let’s Connect & Create A Custom Experience

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Hi, I'm Kenson, the Sponsorship Director for DigiPharma Connect Virtual Event. I'm here to help you maximize your experience by designing a sponsorship to fit your exact needs. Reach out by clicking the button below and I’ll be in touch within 24 hours. 

Sponsorship Options To Fit Your Needs

1-To-1 Meetings

Guaranteed. Meet face to face with pre-qualified and profiled delegates who have identified they are currently sourcing your solutions, with budget to do so. 

Speaking Roles

Whether as keynote speaker or joining a panel, your solutions will be showcased in front of a highly targeted (and engaged!) group of actual decision makers.

Roundtable Host

Interaction you'll love!  You control the conversation in this intimate setting with the senior level executives you want to advance your business.

Spend Insights

All delegates are profiled for spend areas and timelines to simplify your prospect search. Identify companies seeking your solutions in this unique report. 

Our Sponsors

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for digital pharma executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.