The Invite-Only Virtual Event for Digital Pharma Executives
July 13 - 14, 2021 | 12:50pm ET
DigiPharma Connect Virtual Event
DigiPharma Connect is a virtual, invite-only event customized for senior digital marketing executives to come together, network and meet with relevant vendors and discuss challenges with their peers.
Just like our in person Connect events, this virtual event provides an exclusive, interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.
Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-2-1 meetings with solution providers who can help you to keep up with customer expectations while optimizing your marketing experience.
A Unique Experience
The DigiPharma Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.
Here's what you get when you attend:
A Unique Experience
Here's what you get when you attend:
Our Speakers. Your Visionaries.
Mary Chi Michael
VP Patient Advocacy
Otsuka
Michael Krachon
VP Sales and Marketing
Isoray
Divya Yerraguntla
Head of Commercial Management
SUN Pharmaceuticals
Dustin Hovey
Associate Director, Digital Strategy & Analytics
AbbVie
Chris Nugent
Associate Director Digital Marketing Strategy
Alkermes
Rinkesh Shah
Associate Director Digital Marketing
Cipla
Jamielyn Co
Director Digital Marketing
TissueTech
Swati Kadam
Director Product Marketing
Adaptive Biotech
Jason Hamm
Head of Networks Operations and Services Sales, T-Mobile
Ericsson
Camille Lee
Head of Immunology US
UCB
Karen Root
Director, Experience Strategy
Boehringer Ingelheim
Hemal Somaiya
Global Brand Lead, Oncology
EMD Serono, Inc.
Word On The Street
The DigiPharma Connect Agenda
All Sessions listed in Eastern Time
Day One – July 13, 2021
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12:00 pm - 12:30 pm
12:00 pm - 12:30 pm
DELEGATE TO DELEGATE SPEED NETWORKING
Learn moreGet to know your fellow participants in this 30-minute speed networking session, where you get the opportunity to have a number of informal 5-minute 1-2-1 meetings with your peers; discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics.
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12:50 pm - 1:00 pm
12:50 pm - 1:00 pm
CHAIR’S WELCOME AND OPENING REMARKS
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1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
PANEL DISCUSSION: Advancing Patient Centricity Through Patient Engagement And Loyalty
Camille Lee, Head of Immunology US, UCB
Karen Root, Director, Experience Strategy, Boehringer Ingelheim
Jamielyn Co, Director Digital Marketing, TissueTechLearn moreThis panel will discuss tactics and best practices for advancing your patient centricity through engagement and loyalty by:
- Harnessing data opportunities to engage the patient and collect data on patient outcomes as well as their unmet needs
- Forming deeper collaborations within the industry, with advocacy groups, and leverage lessons learned from other industries that excel at customer-centricity and loyalty programs such as retail and consumer technology
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1:30 pm - 2:00 pm
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2:00 pm - 2:15 pm
2:00 pm - 2:15 pm
NETWORKING BREAK
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2:15 pm - 2:35 pm
2:15 pm - 2:35 pm
KEYNOTE: How To Create Value Driven Content For Your Pharma Advertisements
Chris Nugent, Associate Director Digital Marketing Strategy, Alkermes
Learn moreFor years, pharma companies have been relying on advertising agencies for all their digital marketing needs. From creative, strategy and execution – none of this was done in house. When companies switches vendors, there was no knowledge or data transfer. Most companies start from square one again. It’s time for the industry to change it up. With a centralization model at its foundation, we can bring in marketing execution in house. This provides substantial cost savings to the organization as well as providing new capabilities. Join this discussion to learn what other companies have done and best practices you can take back to your company.
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2:35 pm - 3:05 pm
2:35 pm - 3:05 pm
FIRESIDE CHAT: Understanding How To Create Attention As A KPI While The World Works From Home
Michael Krachon, VP Sales and Marketing, Isoray
Divya Yerraguntla, Head of Commercial Management, SUN Pharmaceuticals
Hemal Somaiya, Global Brand Lead, Oncology, EMD Serono, Inc.Learn moreJoin this Fireside Chat as our industry leaders discuss how they have successfully measured attention as a KPI and how it has influenced their digital strategy.
- What data can you use to measure attention?
- How do you prove that you have captured attention and turn it into an ROI?
- Will measuring attention differ from channel to channel?
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3:05 pm - 3:15 pm
3:05 pm - 3:15 pm
TRANSITION TO VIP ROUNDTABLES
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3:15 pm - 4:10 pm
3:15 pm - 4:10 pm
INTERACTIVE VIP ROUNDTABLES
Learn more- Understand and Respond To Changing Online HCP And Patient Behaviors
- Breaking Down Silos Within Your Pharma Teams To Create A More Complete Customer Experience
- Analyzing The Evolving Privacy Regulations In The US And Discussing The Impact COVID-19 Has Had On Data Sharing Behaviors
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4:10 pm - 4:50 pm
4:10 pm - 4:50 pm
De-Stress & Be Mindful: A Workshop for Combatting Overwhelm & Anxiety in Today’s WFH World
Learn moreSet aside 40 minutes for yourself and join us for this workshop on de-stressing & being mindful in our overwhelming work from home environment. Expect tips & ideas for how to keep a level head and take time for self-care.
Creating A Digital Marketing Strategy To Drive Engagement
Day Two – July 14, 2021
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12:50 pm - 12:55 pm
12:50 pm - 12:55 pm
DELEGATE ORIENTATION
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12:55 pm - 1:00 pm
12:55 pm - 1:00 pm
CHAIR’S DAY TWO WELCOME & RECAP OF DAY ONE
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1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
FIRESIDE CHAT: Leveraging Influencer Marketing To Drive Patient Engagement
Mary Chi Michael, VP Patient Advocacy, Otsuka
Learn moreThis Fireside chat will take a deep dive in discussing best practices for leveraging influencer marketing to drive patient engagement. This chat help you develop and influencer marketing strategy through:
- Learning when to engage influencers in your marketing strategy
- Navigating regulatory bodies when working with influencers
- Sharing what makes influencer marketing campaigns most effective
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1:30 pm - 1:50 pm
1:30 pm - 1:50 pm
KEYNOTE: Using First-Party Data to Power Omnichannel Marketing
Dustin Hovey, Associate Director, Digital Strategy & Analytics, AbbVie
Learn moreOmnichannel marketing has become a common buzzword. Today’s consumers shop across multiple channels on multiple devices, which necessitates the need for marketers to maintain diversified touchpoints, but just being in the places where consumers spend their time isn’t enough. Join this discussion to learn what a digital omnichannel approach looks like, and how first-party data can be used to supercharge your approach.
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1:50 pm - 2:05 pm
1:50 pm - 2:05 pm
NETWORKING BREAK
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2:05 pm - 2:35 pm
2:05 pm - 2:35 pm
FIRESIDE CHAT: Redefining Social Health With Online Patient Communities And Influencers
Learn morePatient online communities and influencers serve as an important check and balance within social health, sharing valuable experiences and peer to peer advice rooted in real-world experiences.
As a pharmaceutical brand, it’s important to consider the opportunity that patient communities and influencers present within your overarching social strategy as a full-funnel marketing approach. It’s also critical to consider where social fits with other media tactics along the different phases of the patient journey.
During this fireside chat we will discuss the role of online patient communities and influencers in social health, discuss the synergy that social presents to align with other tactics across the patient journey, and provide tips on how to reach patients on social at the right moment, with the right message in a meaningful and impactful way.
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2:35 pm - 2:55 pm
2:35 pm - 2:55 pm
OUT OF THE BOX KEYNOTE: Leveraging Organizational Psychology In The Modern Workplace
Jason Hamm, Head of Networks Operations and Services Sales, T-Mobile, Ericsson
Learn more- Leading vs. Managing – The Evolving Role of Leadership in the Workplace
- It’s All About the People! (Behaviors & attitude vs. hard skills, Top-performer fallacy, Mentorship: Grooming up-and comers, and Turning solid employees into star performers)
- From Baby Boomers to Millennials – Leading the Three Generations at Work
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2:55 pm - 3:05 pm
2:55 pm - 3:05 pm
TRANSITION TO VIP ROUNDTABLES
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3:05 pm - 3:50 pm
3:05 pm - 3:50 pm
INTERACTIVE VIP ROUNDTABLES
Learn more- Using Our Digital Capabilities To Improve Team Workflow While The World Works From Home, Aleen Hosdaghian, Sr. Director of Marketing, SUN Pharma
- Why You Should Still Personalize Non-Personal Promotion Should Still Be Personal Promotion, Rinkesh Shah, Associate Director Digital Marketing at Cipla
- Doing More With Less: How To Make The Most Of Reduced Budgets By Prioritizing Digital Marketing Investments
Remaining Patient Centric While Building The Future Of Pharma
Word On The Street
“Well curated content, extremely well managed and structured meetings with industry partners and vendors.”
Amanda Goltz
Vice President, Digital
Biocompatibles
“I really enjoyed the format of scheduled 1:1 meetings with the vendors. It created a focused and professional environment for both parties.”
Jay Graves
Sales Vice President
Roche
“The meetings were properly selected, and valuable. The size of the conference made conversations/introductions much more fluid. The effort on WBR to encourage business card swaps and introductions was well done. Would attend again.”
Jessica Johns
Director
Transperfect
Brands That Rely On DigiPharma Connect
Let’s Connect & Create A Custom Experience
Sponsorship Options To Fit Your Needs
1-To-1 Meetings
Guaranteed. Meet face to face with pre-qualified and profiled delegates who have identified they are currently sourcing your solutions, with budget to do so.
Speaking Roles
Whether as keynote speaker or joining a panel, your solutions will be showcased in front of a highly targeted (and engaged!) group of actual decision makers.
Roundtable Host
Interaction you'll love! You control the conversation in this intimate setting with the senior level executives you want to advance your business.
Spend Insights
All delegates are profiled for spend areas and timelines to simplify your prospect search. Identify companies seeking your solutions in this unique report.
Our Sponsors
How Our Virtual Events Work
Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!
This event is exclusively for digital pharma executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.
