Get to know your fellow participants in this 30-minute speed networking session, where you get the opportunity to have a number of informal 5-minute 1-2-1 meetings with your peers; discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics. Find out what others have learned from 2020 and benchmark how they have prepared for 2021.  

Jamielyn Co, Director Digital Marketing TissueTech

This panel will discuss tactics and best practices for advancing your patient centricity through engagement and loyalty by: 

• Harnessing data opportunities to engage the patient and collect data on patient outcomes as well as their unmet needs
• Forming deeper collaborations within the industry, with advocacy groups, and leverage lessons learned from other industries that excel at customer-centricity and loyalty programs such as retail and consumer technology

Join our two industry leaders in this fireside chat as we discuss how to drive patient engagement while maintaining your patients security and privacy by:

• Developing privacy solutions so that data collection methods are seamless and user-friendly 

• Increasing trust in the industry and empower patients by advocating for patients privacy with a more refined approach to opt-in

Chris Nugent, Associate Director Digital Marketing Strategy , Alkermes

For years, pharma companies have been relying on advertising agencies for all their digital marketing needs. From creative, strategy and execution – none of this was done in house. When companies switches vendors, there was no knowledge or data transfer. Most companies start from square one again. It’s time for the industry to change it up. With a centralization model at its foundation, we can bring in marketing execution in house. This provides substantial cost savings to the organization as well as providing new capabilities. Join this discussion to learn what other companies have done and best practices you can take back to your company.

Michael Krachon, VP Sales and Marketing, Isoray

Divya Yerraguntla, Head of Commercial Management , SUN Pharma

Join this Fireside Chat as our industry leaders discuss how they have successfully measured attention as a KPI and how it has influenced their digital strategy. 

• What data can you use to measure attention?
• How do you prove that you have captured attention and turn it into an ROI? 
• Will measuring attention differ from channel to channel? 

1. ROUNDTABLE: Understand and Respond To Changing Online HCP And Patient Behaviors
2. ROUNDTABLE: Breaking Down Silos Within Your Pharma Teams To Create A More Complete Customer Experience
3. ROUNDTABLE: Analyzing The Evolving Privacy Regulations In The US And Discussing The Impact COVID-19 Has Had On Data Sharing Behaviors

Swati Kadam, Director Product Marketing, Adaptive Biotech

Jamielyn, Co Director Digital Marketing TissueTech

Join our social media panel as we discuss all aspects of social media engagement, as well as the best strategy for your brand. We will discuss: 

• How can you determine which social platforms your audience is using? 
• What are the analytics to determine which platform different audience segments use?
•  What strategic role should social media platforms play in brand’s channel mix?
• How to shift from reactive to proactive strategy and discussions to manage regulatory challenges

Join our thought leader as they take a deep dive into how they have successfully proved digital ROI to their board by:

• Capturing metrics from personalized communications to accurately predict and present success to stakeholders
• Keeping your board involved on your digital transformation journey
• Showing your board the hard hitting numbers and analytics so they have transparency for digital buy in

Mary Chi Michael, VP Patient Advocacy, Otsuka

This Fireside chat will take a deep dive in discussing best practices for leveraging influencer marketing to drive patient engagement. This chat help you develop and influencer marketing strategy through:

• Learning when to engage influencers in your marketing strategy
• Navigating regulatory bodies when working with influencers
• Sharing what makes influencer marketing campaigns most effective 

Jason Hamm, Head of Networks Business Transformation &

Service Line Build, Ericsson

• Leading vs. Managing – The Evolving Role of Leadership in the Workplace

• It’s All About the People! (Behaviors & attitude vs. hard skills, Top-performer fallacy, Mentorship: Grooming up-and comers, and Turning solid employees into star performers)

• From Baby Boomers to Millennials – Leading the Three Generations at Work 

1. ROUNDTABLE: Using Our Digital Capabilities To Improve Team Workflow While The World Works From Home, Aleen Hosdaghian, Sr. Director of Marketing, SUN Pharma

1. ROUNDTABLE: Why You Should Still Personalize Non-Personal Promotion Should Still Be Personal Promotion, Rinkesh Shah, Associate Director Digital Marketing at Cipla

1. ROUNDTABLE: Doing More With Less: How To Make The Most Of Reduced Budgets By Prioritizing Digital Marketing Investments
2.