Digipharma Virtual Event

The Ultimate Virtual Event For Senior-Level Digital Marketers  

November 17, 2020 | 12:00pm ET

Digipharma is a no-fluff virtual conference designed to leave you with meaningful takeaways you can quickly put into action. 

It's an entire day of incredible content - where top-level digital marketing executives in the pharmaceutical industry bring you behind the scenes on long-lasting strategies to tackle the evolving environment.

November 17, team up with 10+ speakers from all backgrounds of marketing, and get the hard questions answered in real-time with Q+A opportunities.

Reserve your FREE seat at this virtual event and level up your playbook in time for 2021.

Our Speakers:

Sandra Sexton

Sandra Sexton

Director, Consumer Marketing

Regeneron Pharmaceuticals

Santos Torres

Santos Torres

Director of Marketing

Bausch + Lomb

Melissa Saw

Melissa Saw

Associate Director, Digital Transformation


Amy West

Amy West

Senior Director, Patient Marketing & Digital Health Innovation

Novo Nordisk

Dana Vogel

Dana Vogel

Director, US Pharma Paid Media

Novartis US Pharmaceuticals

Rahul Avasthy

Rahul Avasthy

Lead, Digital Transformation and Experience


Brian Peters

Brian Peters

VP, Marketing and Sales

Medexus Pharma USA

Aleen Hosdaghian

Aleen Hosdaghian

Senior Director of Marketing

SUN Pharmaceuticals

Digipharma Virtual Event Agenda

All Session times displayed in Eastern Time

Virtual Summit Draft Program November 17, 2020

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Dana Vogel, Director, US Pharma Paid Media, Novartis US Pharmaceuticals

    It’s always been the main goal of marketers to get the right message to the right person at the right time. With COVID-19 still impacting nearly every aspect of our lives and limiting face-to-face interaction, digital marketing has become a lifeline for many industries. For this discussion, our esteemed panel will discuss how their digital marketing has evolved since the start of the pandemic, and what this means for the future of your brand.   

    • Is omnichannel evolving faster than we thought?

    • Reinforcing brand management across multiple channels at same time to keep attention of HCPs

    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Melissa Saw, Associate Director, Digital Transformation, Bayer

    • Understanding how a 157 year old life science company is rising up to the macroeconomic trends and challenges in digital health
    • Learn about Bayer’s engagement in the social debate of artificial intelligence in the European Union
    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 1:45 pm - 2:15 pm

    1:45 pm - 2:15 pm

    Rahul Avasthy, Lead, Digital Transformation and Experience, Abbott

    • Big opportunity for experience leaders. With high frustration across the healthcare industry, there’s a big opportunity for experience-minded healthcare companies to make their mark.
    • Digital experience optimization will be key. With customer expectations shifting, investing in digital experience optimization has never been more crucial for healthcare companies looking to attract more 
    Learn more
  • 2:15 pm - 2:35 pm

    2:15 pm - 2:35 pm

  • 2:35 pm - 3:05 pm

    2:35 pm - 3:05 pm

  • 3:05 pm - 3:35 pm

    3:05 pm - 3:35 pm

    Santos Torres, Director of Marketing, Bausch + Lomb

    There’s no question that COVID-19 has forced most industries to rely on virtual engagement, and thus pharma is experiencing a metamorphosis from personal to non-personal promotions. As we explore this shift to virtual sales, Santos Torres will share insights and observations into what the shift from in-person sales to virtual entails, including:

    ·        Managing non-personal promotions

    ·        A change in skill sets

    ·        Maximizing digital visual tools and CRM platforms to generate intel to leads and communicating that across


    Learn more
  • 3:35 pm - 4:15 pm

    3:35 pm - 4:15 pm

    Sandra Sexton, Director, Consumer Marketing, Regeneron Pharmaceuticals

  • 4:15 pm - 4:15 pm

    4:15 pm - 4:15 pm

A Unique Experience

The Digipharma Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Hear From Marketing Innovators

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. Afterwards, join breakoff interactive roundtables covering different topics in more detail.  

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge, to provide you with a rare chance to benchmark against the biggest brands in the country.

Exclusive Networking

This multi-session summit is a fantastic follow up or addition to our Digipharma events. We are so proud to be tied to these long-standing live events.  

“Nice to be a part of a smaller meeting like DigiPharma Connect– I actually got to know people and have meaningful conversations."

 - Jennifer Beecham, Head of Social Media & Digital Strategy, Reata Pharmaceuticals

Build Relationships with Senior Executives

Let’s Connect & Create A Custom Experience


Hi, I'm Mike, the Sponsorship Director for Digipharma Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

Leading Content. Zero Cost. Zero Travel.

Hear Firsthand From Seasoned Innovators, at Zero Cost

Listen to leading experts for an honest, unbiased view of what works now and where the future is headed. Every single session is totally free. This is major value at zero cost.

Get Solutions To Your Most Pressing Problems, Always

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions.

Watch From Your Own Home, No OOO Needed

Since the event has multiple sessions, you select the material that makes the most sense for you.  Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you! Enjoy all the perks of a live event while saving travel budget and PTO days.

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for practicing digital marketing & pharma executives from appropriate organizations. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.