Digital Food & Beverage Connect Virtual Event

The Invite-Only Event For Senior-Level Digital Marketing & eCommerce Executives From Food and Beverage

November 16 - 17, 2020 | 12:40pm ET

Digital Food & Beverage Connect is a virtual, invite-only event customized for senior digital marketing and ecommerce professionals from the most disruptive companies in food and beverage.

During crisis comes opportunity. The mission of Digital Food & Beverage Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

A Unique Experience

The Digital Food & Beverage Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you 
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings 

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how both eCommerce-based and legacy food and beverage companies are approaching new challenges in the digital marketplace.

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Janiene Ullrich

Janiene Ullrich

EVP, Direct to Consumer

The Family Coppola

Zach Fishbain

Zach Fishbain

Co-Founder and CEO

Spread The Love

Stephen Koven

Stephen Koven

Former VP, Digital Experience

Hormel Foods

Emily Buckley

Emily Buckley

VP, Meals Portfolio


Colleen Wortham

Colleen Wortham

Former VP, Digital Product & Operations

Albertsons Companies

Todd Hassenfelt

Todd Hassenfelt

Senior Director, eCommerce

Simple Mills

Lorraine Terry

Lorraine Terry

Managing Director, JobsOhio Beverage System


Jordan Narducci

Jordan Narducci

Director, Direct to Consumer eCommerce

Kellogg Company

Matt Van Gilder

Matt Van Gilder

Director, eCommerce


Will Holtz

Will Holtz

Director, DTC


Jen Chu

Jen Chu

Director, Food Product Marketing

Sun Basket

M. Mert Damlapinar

M. Mert Damlapinar

Director, eCommerce


Randy Browne

Randy Browne

Category Insight Manager, Albertson's Team

Molson Coors

Heidi Grayerbiehl

Heidi Grayerbiehl

Business Development Manager

LorAnn Oils

George Koenig

George Koenig

CEO & Founder

Content Status

Sumit Nagpal

Sumit Nagpal

Director, Sales


Daniel Rodriguez

Daniel Rodriguez



Samantha Thompson

Samantha Thompson

Account Executive

ESKO Brand Solutions

Janine Flaccavento

Janine Flaccavento

SVP, Media Solutions, New Stream Media & eRetail


Perri Maxwell

Perri Maxwell

Director, Product Marketing

Ada Inc.

Kayla Thomson

Kayla Thomson

ACX Consultant

Ada Inc.

Brent Rosso

Brent Rosso

Retail Brand and

Performance Marketing Leader

The Digital Food & Beverage Connect Virtual Event Agenda

Day One – November 16, 2020


  • 12:40 pm - 12:45 pm

    12:40 pm - 12:45 pm

  • 12:45 pm - 12:50 pm

    12:45 pm - 12:50 pm

  • 12:50 pm - 1:10 pm

    12:50 pm - 1:10 pm

    Emily Buckley, VP, Meals Portfolio, Freshly

    Learn more
  • 1:10 pm - 1:30 pm

    1:10 pm - 1:30 pm

    Lorraine Terry, Managing Director, JobsOhio Beverage System, JobsOhio

    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Zach Fishbain, Co-Founder and CEO, Spread The Love
    Matt Van Gilder, Director, eCommerce, SpartanNash
    Todd Hassenfelt, Senior Director, eCommerce, Simple Mills

    Consumers are migrating to digital experiences for their grocery and QSR purchases faster than ever - yet food is still an extremely personal purchase. How do retailers bring their differentiated in-store experiences to their customers amidst the massive (and accelerating) shift toward digital? How do they make those important connections, appeal to the senses (and hearts), and inspire their customers?

    This session discusses the challenges that digital organizations face as they work to bring their very personal and interactive in-store experience - to life online while keeping brand and ritual consistent between channels.

    We will challenge attendees to discuss the personal and sensory aspect of food retail and how they too, are finding ways to bring the personal nuances of their own brands to their digital experiences in order to connect with their customers.

    Learn more
  • 2:00 pm - 2:20 pm

    2:00 pm - 2:20 pm

    Janine Flaccavento, SVP, Media Solutions, New Stream Media & eRetail, Merkle

    The partnership between food and beverage brands and retailers requires an important synergy. It all starts with the retailer’s digital strategy, and its approach to first-party data. Join our conversation to hear from retailers about key trends and innovations where you’ll learn:

    • New ways to partner with retailers
    • The role of the retail media network
    • Evolving strategies for Amazon
    • What direct-to-consumer shifts are driving change and growth
    Learn more
  • 2:20 pm - 2:40 pm

    2:20 pm - 2:40 pm

    Stephen Koven, Former VP, Digital Experience, Hormel Foods

    Learn more
  • 2:40 pm - 3:10 pm

    2:40 pm - 3:10 pm

    George Koenig, CEO & Founder, Content Status
    Sumit Nagpal, Director, Sales, Winshuttle

    Due to COVID, a transformational shift has driven consumers to buying grocery, pharmacy, and personal care items online. According to the Coresight Research U.S. Online Grocery Survey 2020, online grocery sales are expected to grow 40% this year. At the epicenter of every one of these transactions is the product detail page. You've invested in great content, it's all nicely organized in your PIM, and syndicated to your retailers. 

    But now you've lost control. No one can tell you if your pages are live and if your content is complete, accurate, and optimized. You could manually audit, but well, that falls under cruel and unusual punishment.

    Attendees will:

    • Understand what can go wrong after you hand off your content
    • Gain valuable insights into the bottom-line impact of not auditing 
    • Sneak preview of insights from a Food & Beverage Category Audit
    • How to automate everything
    Learn more
  • 3:10 pm - 3:35 pm

    3:10 pm - 3:35 pm

    Matt Van Gilder, Director, eCommerce, SpartanNash
    M. Mert Damlapinar, Director, eCommerce, Sabra
    Will Holtz, Director, DTC, Recess

  • 3:35 pm - 3:40 pm

    3:35 pm - 3:40 pm

  • 3:40 pm - 3:40 pm

    3:40 pm - 3:40 pm

Day Two – November 17, 2020


  • 12:40 pm - 12:45 pm

    12:40 pm - 12:45 pm

  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    Jordan Narducci, Director, Direct to Consumer eCommerce, Kellogg Company

    Learn more
  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Perri Maxwell, Director, Product Marketing, Ada Inc.
    Kayla Thomson, ACX Consultant, Ada Inc.

    As customers have moved from bricks to clicks, consumer-facing and CPG businesses are investing in their digital presence to maintain their share of the market. What’s more, these brands are doubling down on customer experience (CX) to stay ahead of the competition in an increasingly crowded space.

    Join us as we take a deep dive into support automation best practices with Kayla Thomson, an Automated Customer Experience (ACX) Consultant at Ada and subject matter expert on e-commerce. Kayla and Ada’s ACX team have partnered with brands including BoxyCharm, Shapermint, and Marley Spoon to deploy best-in-class CX with automation and will be sharing her top tips with us.


    Key takeaways we'll cover: 

    ·        What to consider when introducing chat automation

    ·        Pitfalls to avoid when building automated customer experiences

    ·        Kayla’s top 5 tips to ensure your customers successfully self-serve, love the experience, and come back for more

    Learn more
  • 1:25 pm - 1:55 pm

    1:25 pm - 1:55 pm

    Janiene Ullrich, EVP, Direct to Consumer, The Family Coppola
    Jen Chu, Director, Food Product Marketing, Sun Basket
    Randy Browne, Category Insight Manager, Albertson's Team, Molson Coors

    The COVID-19 pandemic has rocked food and beverage industries—even when the pandemic begins to ease and consumer behavior returns to “normal,” it is sure to shape business for years to come. But the implications vary in an industry where companies differ so greatly from one to another. This session provides perspectives from different verticals on what challenges food and beverage brands face with customers in the future economy.

    Learn more
  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    Samantha Thompson, Account Executive, ESKO Brand Solutions

    We’ll provide insights on challenges and trends in e-commerce and how to meet your consumers with an integrated approach to packaging and marketing asset management.

    You will learn:

    • Challenges we hear retailers and CPG creatives face each day
    • What is being done now in the market as an integrated omnichannel approach
    • Where you can go next in your the future of packaging and marketing asset management
    Learn more
  • 2:15 pm - 2:35 pm

    2:15 pm - 2:35 pm

    Colleen Wortham, Former VP, Digital Product & Operations, Albertsons Companies

  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    Daniel Rodriguez, CMO, Simplr

    Today’s “NOW Customer” is always ON—through chat, messaging, email and social media. Anything short of meeting the NOW Customer where they are amounts to customer neglect... and millions of dollars in missed revenue. Simplr’s CMO, Daniel Rodriguez, reveals challenges and dangers that are emerging for CX professionals, and how to prevent and correct customer neglect so you can steer your company’s CX in the right direction

    • Discover who the NOW customer is and what they expect from CX
    • Learn why neglecting the NOW customer is hurting your business
    • Explore ways to engage -- not enrage -- the NOW customer
    Learn more
  • 2:55 pm - 3:20 pm

    2:55 pm - 3:20 pm

    Expectations around grocery delivery have been completely transformed. This discussion will delve into ongoing efforts to meet customer desires for fresh food, fast, in a manner consistent with superior in-store experience.

    • Industry efforts to crack the code for fulfilment that meets customer expectations including lockers, pickup, and warehousing
    • How to partner with existing services or build them in-house to meet the needs of your customers  
    • Managing perishables in shipping
    Learn more
  • 3:20 pm - 3:25 pm

    3:20 pm - 3:25 pm

    Learn more
  • 3:25 pm - 4:05 pm

    3:25 pm - 4:05 pm

    Todd Hassenfelt, Senior Director, eCommerce, Simple Mills
    Heidi Grayerbiehl, Business Development Manager, LorAnn Oils

    Table 1:Connecting the Physical and Digital Worlds to Create a Holistic Ecosystem for Your Customer

    Todd Hassenfelt, Senior Director, eCommerce, Simple Mills

    Table 2: Responding to Massive Spikes in Customer Demand

    Heidi Greyerbiehl, Business Development Manager, LorAnn Oils

    Learn more

Bringing Together The Best In Digital F&B

Rated #1 By The Digital F&B Community


“It’s great to see an event specifically for the Food and Beverage Industry focus on the real issues in transforming your customer’s digital experience. We had a chance to meet with others that are having the same challenges as us. It was a very valuable experience and we’re looking forward to next year’s event.”

Gil Phipps, VP of Branding, Kroger


“Great diversity of sessions, with interesting speakers covering timely topics. With eCommerce growing as it is, this was a wonderful opportunity to learn from both leaders in the field and from companies still learning how to find their footing. Thanks!”

Gidon Van Emden, CEO, KOL Foods


“I really appreciate hearing from a wide variety of digital marketers from different parts of the industry. Learning what similar companies are doing is of course helpful too, but the cross-industry perspectives really get you thinking more creatively about your digital strategy. ”

Andy Smith, VP Consumer Insights, Flowers Foods

Let’s Connect & Create A Custom Experience


Hi, I'm Alex, the Sponsorship Director for Digital Food & Beverage Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for digital marketing and eCommerce executives from food and beverage companies. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.