Digital Food & Beverage Connect Virtual Event

The Invite-Only Event For Senior-Level Digital Marketing & eCommerce Executives From Food and Beverage

November 16 - 17, 2020 | 12:40pm ET

Digital Food & Beverage Connect is a virtual, invite-only event customized for senior digital marketing and ecommerce professionals from the most disruptive companies in food and beverage.

During crisis comes opportunity. The mission of Digital Food & Beverage Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

A Unique Experience


The Digital Food & Beverage Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you 
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings 

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how both eCommerce-based and legacy food and beverage companies are approaching new challenges in the digital marketplace.

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Janiene Ullrich

Janiene Ullrich

EVP, Direct to Consumer

The Family Coppola

Zach Fishbain

Zach Fishbain

Co-Founder and CEO

Spread The Love

Ethelbert Williams

Ethelbert Williams

Head of eCommerce

The Boston Beer Company

Stephen Koven

Stephen Koven

VP, Digital Experience

Hormel Foods

Emily Buckley

Emily Buckley

VP, Meals Portfolio

Freshly

Matt Van Gilder

Matt Van Gilder

Director, eCommerce

SpartanNash

M. Mert Damlapinar

M. Mert Damlapinar

Director, eCommerce

Sabra

Randy Browne

Randy Browne

Category Insight Manager, Albertson's Team

Molson Coors

The Digital Food & Beverage Connect Virtual Event Agenda

Day One – November 16, 2020

    A DASH OF DIGITAL – TAKING YOUR BUSINESS FROM BITES TO BYTES

  • 12:40 pm - 12:45 pm

    12:40 pm - 12:45 pm

  • 12:45 pm - 12:50 pm

    12:45 pm - 12:50 pm

  • 12:50 pm - 1:10 pm

    12:50 pm - 1:10 pm

    The meteoric growth of meal kits has begun to plateau while click and collect’s growth has added some sparkling numbers to the board. The golden age of growth for all seems to have waned as certain business models have proved unworkable and consumer tastes have changed. This session will consider what growth in 2020 and beyond looks like, and the questions we all have been contemplating in our heart of hearts.

    • In 20 years will there only be the few big companies dominating the space or is there still space for disruption?  
    • How are food entrepreneurs spotting disruption and making investment decisions?
    Learn more
  • 1:10 pm - 1:40 pm

    1:10 pm - 1:40 pm

    Zach Fishbain, Co-Founder and CEO, Spread The Love
    Matt Van Gilder, Director, eCommerce, SpartanNash

    Consumers are migrating to digital experiences for their grocery and QSR purchases faster than ever - yet food is still an extremely personal purchase. How do retailers bring their differentiated in-store experiences to their customers amidst the massive (and accelerating) shift toward digital? How do they make those important connections, appeal to the senses (and hearts), and inspire their customers?

    This session discusses the challenges that digital organizations face as they work to bring their very personal and interactive in-store experience - to life online while keeping brand and ritual consistent between channels.

    We will challenge attendees to discuss the personal and sensory aspect of food retail and how they too, are finding ways to bring the personal nuances of their own brands to their digital experiences in order to connect with their customers.

    Learn more
  • 1:40 pm - 2:00 pm

    1:40 pm - 2:00 pm

    Digital Transformation in the Food Industry is challenging and contentious, at best. There are a million different options in how to proceed, lots of good ideas around the table, and few voices providing clarity on best bets for ROI and what to tackle first.

    Learn how The Office of Experience (OX) enabled Dot Foods on their digital transformation journey with a phased growth strategy and pilot program that advanced progress and created momentum while minimizing risks

    Learn more
  • 2:00 pm - 2:15 pm

    2:00 pm - 2:15 pm

  • 2:15 pm - 2:35 pm

    2:15 pm - 2:35 pm

    Emily Buckley, VP, Meals Portfolio, Freshly


    Learn more
  • 2:35 pm - 3:05 pm

    2:35 pm - 3:05 pm

    Matt Van Gilder, Director, eCommerce, SpartanNash
    M. Mert Damlapinar, Director, eCommerce, Sabra

  • 3:05 pm - 3:25 pm

    3:05 pm - 3:25 pm

    • Balancing automated content distribution with monitoring for compliance
    • Working with partners to know what creative assets will be most helpful
    • Creating best in class content
    • Next level: leveraging the newest tools for optimizing use of curated product information to enable consumer to easily find products that meet their needs 
    Learn more
  • 3:35 pm - 4:15 pm

    3:35 pm - 4:15 pm

    Topic suggestions:

    • Total Makeover: Making the three key decisions that will drive scalable digital transformation
    • Turning customer behavior into a winning brand experience
    • Developing your multi-channel strategy for eTail product placement, pricing and promotions
    • Transforming digital brands for digital environments
    • Best practices for developing customer journey analytics


    *Moderators are welcome to suggest additional topics for discussion

    Learn more
  • 4:15 pm - 4:15 pm

    4:15 pm - 4:15 pm

  • 2:35 pm - 3:05 pm

    2:35 pm - 3:05 pm

    Matt Van Gilder, Director, eCommerce, SpartanNash
    M. Mert Damlapinar, Director, eCommerce, Sabra

Day Two – November 17, 2020

    MEETING CHANGING CUSTOMER EXPECTATIONS FOR PURCHASING AND RECEIVING FOOD

  • 12:40 pm - 12:45 pm

    12:40 pm - 12:45 pm

  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    • Maintaining pricing control versus expanding distribution
    • E-comm only versus scaling into retail
    • Does customer loyalty to a single channel exist anymore?
    • Balancing convenience to your customer with price
    • Anticipating changes in the market and pivoting accordingly
    • Effectively using marketing dollars
    Learn more
  • 1:05 pm - 1:35 pm

    1:05 pm - 1:35 pm

    Janiene Ullrich, EVP, Direct to Consumer, The Family Coppola

    The COVID-19 pandemic has rocked food and beverage industries—even when the pandemic begins to ease and consumer behavior returns to “normal,” it is sure to shape business for years to come. But the implications vary in an industry where companies differ so greatly from one to another. This session provides perspectives from different verticals on what challenges food and beverage brands face with customers in the future economy.

    Learn more
  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Join Rich as he shares his playbook for going from idea to launch to product refinement based on consumer insights – and what advice he has for companies seeking to obtain candid and actionable insights

    Learn more
  • 1:55 pm - 2:10 pm

    1:55 pm - 2:10 pm

  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    Ethelbert Williams, Head of eCommerce, The Boston Beer Company

    Expectations around grocery delivery have been completely transformed. This discussion will delve into ongoing efforts to meet customer desires for fresh food, fast, in a manner consistent with superior in-store experience.

    • Industry efforts to crack the code for fulfilment that meets customer expectations including lockers, pickup, and warehousing
    • How to partner with existing services or build them in-house to meet the needs of your customers  
    • Managing perishables in shipping
    Learn more
  • 3:10 pm - 3:50 pm

    3:10 pm - 3:50 pm

Bringing Together The Best In Digital F&B

Rated #1 By The Digital F&B Community

VALUABLE EXPERIENCE


“It’s great to see an event specifically for the Food and Beverage Industry focus on the real issues in transforming your customer’s digital experience. We had a chance to meet with others that are having the same challenges as us. It was a very valuable experience and we’re looking forward to next year’s event.”

Gil Phipps, VP of Branding, Kroger

WORLD CLASS CONTENT


“Great diversity of sessions, with interesting speakers covering timely topics. With eCommerce growing as it is, this was a wonderful opportunity to learn from both leaders in the field and from companies still learning how to find their footing. Thanks!”

Gidon Van Emden, CEO, KOL Foods

CROSS-INDUSTRY PERSPECTIVES


“I really appreciate hearing from a wide variety of digital marketers from different parts of the industry. Learning what similar companies are doing is of course helpful too, but the cross-industry perspectives really get you thinking more creatively about your digital strategy. ”

Andy Smith, VP Consumer Insights, Flowers Foods

Let’s Connect & Create A Custom Experience

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Hi, I'm Alex, the Sponsorship Director for Digital Food & Beverage Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!