The Invite-Only Event For Senior-Level Digital Marketing & eCommerce Executives From Food and Beverage

June 15 - 16, 2021 | 12:00pm ET

Digital Food & Beverage Connect Virtual Event

Digital Food & Beverage Connect is a virtual, cross industry, invite-only event customized for senior digital marketing and ecommerce executives from the most disruptive companies in food and beverage.

The mission of Digital Food & Beverage Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

Attendees receive access to all educational content (fireside chats, panels, keynotes, think tanks, and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can keep your company competitive and thriving.


A Unique Experience


The Digital Food & Beverage Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you 
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings 

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how both eCommerce-based and legacy food and beverage companies are approaching new challenges in the digital marketplace.

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

DeLu Jackson

DeLu Jackson

Vice President, Precision Marketing

Conagra Brands

Rich Guest

Rich Guest

Head of Marketing Communications, North America

Burger King

Jon Halvorson

Jon Halvorson

Vice President, Customer Experience

Mondelēz International

Katie Shire

Katie Shire

Vice President of Growth & Retention Marketing

Giant Eagle

Dane Mathews

Dane Mathews

Vice President of Digital Acceleration and Marketing Transformation

Conagra Brands

Stephen Koven

Stephen Koven

Vice President, Omnichannel & eCommerce

Crossmark

Janiene Ullrich

Janiene Ullrich

EVP, Direct to Consumer

The Family Coppola

Drew Brinckerhoff

Drew Brinckerhoff

Shopper & Digital Commerce Marketing Leader

Mars

Christopher Thomas-Moore

Christopher Thomas-Moore

Vice President, Media, Digital Marketing and Product/Menu Development

Domino's

Robert Welsh

Robert Welsh

Director, Digital & E-Commerce

The GIANT Company

Liza Maschi

Liza Maschi

Director of eCommerce, North America

Danone

Chad Petersen

Chad Petersen

Vice President, eCommerce

Lowes Foods

Alessandra Righini

Alessandra Righini

eBusiness Technology Lead

Nestle

Scott Johnson

Scott Johnson

VP, Head of Marketing

Smashburger

Sean Adams

Sean Adams

Vice President, Marketing Communications & eCommerce

Utz Brands, Inc.

Scott Hattis

Scott Hattis

Co-Founder

Loisa

John Ostman

John Ostman

Senior Director, eCommerce & Digital Strategy

Jack Link’s Protein Snacks

Colleen Wortham

Colleen Wortham

Former VP, Digital Product & Operations

Albertsons Companies

Tarun Kataria

Tarun Kataria

Global Senior Director AI/ ML

Mars Inc

Dr. Ernest Baskin

Dr. Ernest Baskin

Associate Professor and Gerald Peck Fellow

Saint Joseph’s University Department of Food Marketing

Shayna Harris

Shayna Harris

Co-Founder and Managing Partner

Supply Change Capital | Forbes Food Writer

Christopher Doering

Christopher Doering

Senior Editor and Reporter

Food Dive

Rachael Zahn

Rachael Zahn

VP, Marketing & Sales Optimization

Investis Digital

Amir Zamanian

Amir Zamanian

General Manager - Food, Beverage, Restaurants

Attentive

Scott Compton

Scott Compton

Senior Analyst

Forrester

Derek Watkins

Derek Watkins

Head of Sales – North America

Snipp

Kishor Gummaraju

Kishor Gummaraju

Chief Customer Officer

Tiger Analytics

Rasmus Mencke

Rasmus Mencke

Senior Director, Product Management

Salesforce

Julie Savoie

Julie Savoie

Project Director

Consumer Brands Association

Andrea Leigh

Andrea Leigh

Vice President of Strategy & Insights

Ideoclick

Amy McCarthy

Amy McCarthy

Product Readiness Manager

Conagra Brands

Rated #1 By The Digital F&B Community

VALUABLE EXPERIENCE


“It’s great to see an event specifically for the Food and Beverage Industry focus on the real issues in transforming your customer’s digital experience. We had a chance to meet with others that are having the same challenges as us. It was a very valuable experience and we’re looking forward to next year’s event.”

Gil Phipps, VP of Branding
Kroger

WORLD CLASS CONTENT


“Great diversity of sessions, with interesting speakers covering timely topics. With eCommerce growing as it is, this was a wonderful opportunity to learn from both leaders in the field and from companies still learning how to find their footing. Thanks!”

Gidon Van Emden, CEO
KOL Foods

CROSS-INDUSTRY PERSPECTIVES


“I really appreciate hearing from a wide variety of digital marketers from different parts of the industry. Learning what similar companies are doing is of course helpful too, but the cross-industry perspectives really get you thinking more creatively about your digital strategy. ”

Andy Smith, VP Consumer Insights
Flowers Foods

Digital Food & Beverage Connect Agenda

Day One - June 15, 2021

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:35 pm

    12:05 pm - 12:35 pm

    DeLu Jackson, Vice President, Precision Marketing, Conagra Brands
    Dane Mathews, Vice President of Digital Acceleration and Marketing Transformation, Conagra Brands
    Christopher Doering, Senior Editor and Reporter, Food Dive

    Sweeping technological change has revolutionized marketing, altering consumer needs, accelerated the entry of new types of competitors, and generated new opportunities for creating value. It has transformed how marketing must work, requiring more agility, collaboration and a focus on growth. How is Conagra approaching this moment to enable a new vision of modern marketing? Join DeLu Jackson, who leads the company’s marketing transformation and demand acceleration, and Dane Mathews, who leads design, development and execution of digital solutions, for this in-depth and enlightening discussion.

    Learn more
  • 12:35 pm - 12:55 pm

    12:35 pm - 12:55 pm

    Scott Johnson, VP, Head of Marketing, Smashburger
    Rachael Zahn, VP, Marketing & Sales Optimization, Investis Digital

    At first glance, the term ‘Pandemic Positive’ might receive mixed reviews, but when linked to business performance during 2020, it’s a legendary story to share. Smashburger, one of the nation’s fast-growing ‘better burger’ chains did just that – and used local digital marketing to stay at the forefront of the ‘uncertain times’ we were all facing. When others cut budgets, they leaned in. When others put a pause on marketing and innovation, they pushed forward. Now continuing on with in-store ‘digital accessibility’ innovation in 40 stores this year, we can reasonably say that this brand turned the pandemic positive, and used it as a launch pad for success. Now with 2020 in hindsight, what’s next?

    Hear the details to this success story from 2020 – the local-digital strategy, the tactics and the mentality – along with what this means for the next two years, and how you can position your own brand to take advantage of success to come. In this session, Scott Johnson, VP of Smashburger, and Rachael Zahn, from their strategic partner, Investis Digital, will cover:

    ·       Plan for the next wave of innovation & consumer demand

    ·       How to put ‘digital accessibility’ first

    ·       How local digital plays a critical part in the customer journey

    ·       How we found competitive gaps and addressed them

    ·       How to reach local customers in a fragmented market

    Learn more
  • 12:55 pm - 1:15 pm

    12:55 pm - 1:15 pm

    Katie Shire, Vice President of Growth & Retention Marketing, Giant Eagle
    Dr. Ernest Baskin, Associate Professor and Gerald Peck Fellow, Saint Joseph’s University Department of Food Marketing

    When COVID hit, eCommerce boomed, but where is it going now? As more and more are vaccinated, customer behavior is changing and dining out becomes more popular. So what are you doing to retain their new loyalty? In this session, we’ll cover:

    ·        Tackling the process of retaining customers when dining out increases

    ·        Which most recent new users should you go after?

    ·        Discuss best practices in loyalty management

    ·        How to leverage re-targeting / re-purchase tools and tricks

    ·        Finding technology partners that can support you in these efforts

    • Tackling the process of retaining customers when dining out increases
    • Which most recent new users should you go after?
    • Discuss best practices in loyalty management
    • How to leverage re-targeting / re-purchase tools and tricks
    • Finding technology partners that can support you in these efforts
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    Scott Compton, Senior Analyst, Forrester
    Rasmus Mencke, Senior Director, Product Management, Salesforce

    As we look back on the impact of COVID-19, we see it catapulted digital innovation to the forefront of the Grocery vertical as businesses struggled to adapt to an instantaneous surge in digital orders. Some believe that 5 years of innovation was accomplished within the past 12 months to satisfy consumer demand. With many grocers relying on legacy systems, digital transformation is mandatory to continue driving consumer engagement based on expectations of convenience, price and selection. Explore the future of Grocery with Rasmus Mencke from Salesforce and special guest, Scott Compton from Forrester as they dive into topics like championing the last-mile, extending the reach of media networks, and uncovering hidden loyalty factors in the digital UX. 

    Learn more
  • 1:35 pm - 1:45 pm

    1:35 pm - 1:45 pm

  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Stephen Koven, Vice President, Omnichannel & eCommerce, Crossmark
    Andrea Leigh, Vice President of Strategy & Insights, Ideoclick

    Among the many changes that 2020 brought, the importance of digital marketing came to the fore. When COVID-19 forced physical stores to shut down, shoppers found their favorite retailers, and new stores, online, and as a result, brands have been speeding up their digital transformations and shifting shopper and trade budgets to online activities like never before. Enter retail media, a way to own the digital shelf, reach high-intent consumers at the digital point of sale, preempt competition, and increase online product sales - and advertising in a brand-safe environment that doesn’t rely on third-party cookies is a bonus. In this session, learn how you can make the most out of retail media by:

    • Aligning your ecosystem and budgets, getting all stakeholders on the same page.
    • Deploying advanced media buying strategies that leverage product and advertising analytics though data connectivity
    • Advertising effectively as the "walled garden" grows
    • Avoiding an over-reliance on 1 or 2 closed eco-systems like Google or Facebook and looking to other advertising options as well
    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

    Tarun Kataria, Global Senior Director AI/ ML, Mars Inc
    Kishor Gummaraju, Chief Customer Officer, Tiger Analytics

    2020 has clearly been a watershed year for Grocery e-commerce. Over 12.5% of US e-commerce sales is Grocery and Online grocery sales increased by over 54% in 2020. Thus Digital Commerce is certainly becoming significant for CPG companies. As shoppers experience brands through multiple touchpoints, Digital and In-Store, brands need to adapt their strategies to reach shoppers At the same time retailers are becoming media houses in their own right. It isn't just a shopper marketing play anymore. It’s about delivering full-funnel solutions. All this has led to an exponential increase in the volume, variety and velocity of data. Decisions on trade and marketing investments which were taken on a periodic basis now need to be taken on a real time and continuous basis. This adds the complexity of decision making. Enabling the business to effectively navigate this complexity is key to gaining competitive advantage.

    Join Tarun Kataria of Mars Inc, to hear about their journey and learnings in this emerging area. The chat will cover questions around:

    • What are the key levers to focus to become truly Omni Channel?
    • How do you partner effectively with Omnichannel retailers to trial, refine and scale?
    • What are the key issues and challenges to be overcome in measuring and optimizing spends across channels?
    • How is AI and Analytics helping Mars in Data to Insights and Insights to Action journey?
    • How do you scale your organization to continuously innovate while scaling capabilities and delivering value?


    Learn more
  • 2:25 pm - 2:45 pm

    2:25 pm - 2:45 pm

    Julie Savoie, Project Director, Consumer Brands Association
    Amy McCarthy, Product Readiness Manager, Conagra Brands

    CPG brands know that a key to maintaining trust with consumers is ensuring they have access to essential product information. Couple this with the acceleration of digital trends in retail and the future of data sharing, and you have an environment ready for advancements in digital disclosure. Created by the CPG industry and operated by the Consumer Brands Association, SmartLabel is a trusted source for product information, enabling brands to digitally share more information than could ever fit on a label — from allergens and sourcing to how to recycle packaging. Touching on current use cases and best practices, this discussion also will explore the art of the possible. 

    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

    Sean Adams, Vice President, Marketing Communications & eCommerce, Utz Brands, Inc.
    Amir Zamanian, General Manager - Food, Beverage, Restaurants, Attentive

    Utz has a passion for delighting consumers with delicious snack foods made from top-quality ingredients. To celebrate their 100th anniversary this year, the brand introduced the Utz Centennial Club, an SMS-exclusive club for their snack loyalists. This session will explore how Utz launched their Centennial Club via their text channel, plus the strategies they use to continuously engage their mobile audience and grow their subscriber base through SMS.  

    Learn more
  • 3:05 pm - 3:35 pm

    3:05 pm - 3:35 pm

    Janiene Ullrich, EVP, Direct to Consumer, The Family Coppola
    Alessandra Righini, eBusiness Technology Lead, Nestle
    Scott Hattis, Co-Founder, Loisa
    Shayna Harris, Co-Founder and Managing Partner, Supply Change Capital | Forbes Food Writer

    From first party data to creating one to one relationships with customers, the benefits of Direct to Consumer have attracted much attention across multiple industries. At the same time, fear of alienating valued traditional partners can make a company wary of widening their DTC strategy. Is investing in Direct to Consumer worth the risk? In this session, learn how Direct to Consumer can achieve success not just for its own sake, but across the organization. We’ll cover:

    • Championing a collaborative environment
    • Aligning DTC strategies to support the big picture
    • Utilizing DTC for product development and experimentation
    • Applying DTC insights to build successful retail product launches
    • Creating brand ambassadors from your DTC audience
    Learn more
  • 3:35 pm - 3:40 pm

    3:35 pm - 3:40 pm

  • 3:40 pm - 4:40 pm

    3:40 pm - 4:40 pm

    Derek Watkins, Head of Sales – North America, Snipp

    Since the morning was jam-packed with detailed presentations and thought-provoking panel discussions, here’s your opportunity to be part of the discussion! Join a group of your peers to share ideas and new best practices in an intimate virtual environment.


    Table 1: How Brands Should Leverage Shopper Marketing Data to Optimize Spends & Tactics

    Learn more
  • 4:40 pm - 5:20 pm

    4:40 pm - 5:20 pm

    Set aside 40 minutes for yourself and join us for this workshop on de-stressing & being mindful in our new overwhelming work from home environment. Expect tips & ideas for how to keep a level head and take time for self-care. More details to follow shortly!

    Learn more
  • 5:20 pm - 5:20 pm

    5:20 pm - 5:20 pm


    Learn more

Day 2 - June 16, 2021

  • 11:30 am - 12:00 pm

    11:30 am - 12:00 pm

    What a way to start your day! Kick off your Digital F&B Connect morning by joining your fellow peers in an informal speed networking activity. Like speed dating, you’ll have 5 minutes to meet with 1 or 2 peers before rotating to the next session. You’ll meet lots of fellow food and beverage execs before the virtual summit session continue. Starter questions will be provided to help break the ice, so what are you waiting for? Don’t miss this opportunity meet your Digital F&B peers!

    Learn more
  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Christopher Thomas-Moore, Vice President, Media, Digital Marketing and Product/Menu Development, Domino's
    John Ostman, Senior Director, eCommerce & Digital Strategy, Jack Link’s Protein Snacks

    2020 saw an unprecedented level of change and disruption to our industry, resulting in the need to innovate very quickly. Christopher "CTM" shares how the innovation juggernaut, Domino's, adapted their processes, thinking and operations to address the changing needs of their customers. From a new delivery process to new digital experiences, hear how Domino's was able to innovate and address the future needs of customers.

    Learn more
  • 12:25 pm - 12:45 pm

    12:25 pm - 12:45 pm

    Jon Halvorson, Vice President, Customer Experience, Mondelēz International
    Colleen Wortham, Former VP, Digital Product & Operations, Albertsons Companies

    The Innova Consumer Survey 2020 showed that 64% of global consumers have found more ways to tailor their life and products to their individual style, beliefs and needs. In the current landscape, brands and retailers must address the idea that consumers look for food and beverage that fit their unique lifestyles. Many consumers don’t believe in a one-size-fits-all mentality, as they expect a tailored approach to eating. Food-Tech, new products with sensory experience, and other advances provide the opportunity in 2021 to grow this trend into one of hyper-personalization. Through the massive amounts of personal data, people’s style and behaviors can be micro-analyzed - but harnessing the power of hyper-personalization isn’t always easy. In this in-depth panel discussion, find out how to overcome roadblocks and turbo-charge your personalization strategy.

    • Establishing a roadmap for the personalization journey and shifting to a culture of personalization
    • Generating a data pipeline: establishing clear data collection, analysis, storage and privacy protocols
    • Implementing new technologies to provide recommendations across sales, marketing and servicing
    • Not only reorienting your organization toward customers, but gaining momentum by determining just how to reach each one
    • Considering data co-ops between retailers and brands to help create the seamless experience consumers crave
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    Rich Guest, Head of Marketing Communications, North America, Burger King

    Join Burger King’s Head of Marketing Communications, Rich Guest, to hear about the impact that COVID-19 had on content creation and distribution and how your brand can adapt to in this constantly evolving realm.

    • How the pandemic has reinforced the importance of content 
    • From entertainment to CSR: Creating content that adds value and responds to the needs of the public 
    • Leveraging indirect approaches that echo the brand’s mission to boost reputation, build trust and drive loyalty
    • Amplifying content through UGC 
    • The latest trends in Influencer Marketing 
    • Testing the waters with the next gen of Social Media
    Learn more
  • 1:05 pm - 1:15 pm

    1:05 pm - 1:15 pm

  • 1:15 pm - 1:30 pm

    1:15 pm - 1:30 pm

    Drew Brinckerhoff, Shopper & Digital Commerce Marketing Leader, Mars
    John Ostman, Senior Director, eCommerce & Digital Strategy, Jack Link’s Protein Snacks

    The digital age has brought a range of revolutions to the marketing world. Through greater connectivity, brands and retailers have been able to capture, process, and analyze an unprecedented amount of user data, allowing marketers to tailor their approaches based on audience preferences. So when it comes to performance marketing, are you doing it well? During this in-depth panel discussion, you'll learn how to develop, sharpen and optimize your performance marketing strategy.

    • Focus on improving your mobile experience to help your brand stand out in your industry and drive mobile conversion
    • Leveraging technologies like AI to automate and improve decision making 
    • Using personalized, messaging based on where readers are in their customer journey.
    • Working with influencers to develop multi-post campaigns that are personalized according to the influencer and their audience
    • Investing in your retail media channels just like you would your website to drive sales
    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Chad Petersen, Vice President, eCommerce, Lowes Foods
    Robert Welsh, Director, Digital & E-Commerce, The GIANT Company
    Colleen Wortham, Former VP, Digital Product & Operations, Albertsons Companies

    The grocery store of the future will be a reflection of the modern consumer’s growing dependence on technology and their desire for personalized experiences. But what exactly will that look like and how can you prepare yourself to succeed in this new retail climate? During this crystal ball session, we'll look into the future of retail and provide insights for:

    • Changes in both layout and operations because and a result of the pandemic
    • Leveraging technologies to provide added convenience to customers and support your in-store initiatives
    • Learning what’s working, what’s not, and how to continue to innovate 
    • Deciding which technology investments, organizational structure changes, and brand developments will best prepare you for the store of the future
    Learn more
  • 2:00 pm - 2:00 pm

    2:00 pm - 2:00 pm

Rated #1 By The Digital F&B Community

DEPTH OF INFORMATION

“The sessions and roundtables are really useful; you get to go right up against the moderator who has a depth of information, and can really get a sense of what’s coming next. And when you ask direct questions, you get direct answers.”

Matthew Baron, CEO
Gourmet Nuts and Dry Fruit

HIGHLY RECOMMEND

“I would highly recommend coming here because you’re not going to be able to get this much access to this many technology companies, all under one roof.”

Jim Simon, Founder
JimmyBar!

LONG-TERM BUSINESS GROWTH

“I think it’s a great idea to come to Digital Food & Beverage, you can implement the knowledge you learn here later on and grow your digital business for the long-term.”

Liz Butts, CEO
Sprinkle Pop

Bringing Together The Best In F&B

Let’s Connect & Create A Custom Experience

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Hi, I'm Alex, the Sponsorship Director for Digital Food & Beverage Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

Sponsorship Options To Fit Your Needs

1-To-1 Meetings

Guaranteed. Meet face to face with pre-qualified and profiled delegates who have identified they are currently sourcing your solutions, with budget to do so.

Speaking Roles

Whether as keynote speaker or joining a panel, your solutions will be showcased in front of a highly targeted (and engaged!) group of actual decision makers.

Roundtable Host

Interaction you'll love!  You control the conversation in this intimate setting with the senior level executives you want to advance your business.

Spend Insights

All delegates are profiled for spend areas and timelines to simplify your prospect search. Identify companies seeking your solutions in this unique report.

Your Target Audience

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for digital marketing and eCommerce executives from food and beverage companies. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.