A Virtual Event, Just for You

New eCommerce-based food and beverage companies are popping up daily while legacy brands digitally transform to meet evolving consumer demands. But all food and beverage companies face complex challenges—such as identifying and expanding the best fulfillment options, and managing digital channels in terms of distribution, content, and customer engagement.

This Digital Food & Beverage Virtual Event compares and contrasts how both eCommerce-based and legacy food and beverage companies are approaching new challenges in the digital marketplace

What is a Virtual Event Anyway?

Get Solutions to Pressing Problems (You're not alone!)

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the food and beverage industry forward.

Hear from Seasoned Food and Beverage Innovators

Listen to industry leaders discuss their perspectives on the food and beverage industry throughout 2020 and beyond as we bring together the best in the country digitally.

Get a Range of Insights on the Subjects That Interest You

Since the event has multiple sessions, you select the material that makes the most sense for you and your team. 
Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you!

Our All-Star Speaker Lineup:

Kristine Buyers

Kristine Buyers

Creative Services Director

National Food Group – Zee Zees Snacks

Fernanda Cruz

Fernanda Cruz

Director of Product Marketing

Sun Basket

Sally Flinck

Sally Flinck

Director of Marketing

A. Marshall Hospitality

Nandor Forgach

Nandor Forgach

Master Data Steward

Rich Products

Rishi Gupta

Rishi Gupta

Director, Technology Innovation and Software Engineering

Taco Bell

Khalid Hamid

Khalid Hamid

Co-Founder

Island Pops LLC

Charles Lazzara

Charles Lazzara

President

Volio Imports

Matt Lichtfuss

Matt Lichtfuss

Director of IT

Espresso Services Inc.

Hilary Martin Long

Hilary Martin Long

VP of Sales & Marketing

Frey Farms

Kerrie Lopez

Kerrie Lopez

Head of Merchandising Marketing

Thrive Market

Shelly Marshall

Shelly Marshall

Co-Founder

Island Pops LLC

Jonathan Massoud

Jonathan Massoud

Division Director

Digital Food & Beverage

David McCarty

David McCarty

Industry Solutions

Treasure Data

Rohan Panjiar

Rohan Panjiar

Director - Performance Marketing, Partnerships & Business Insights

Winc Wines

Ramesh Vadassery

Ramesh Vadassery

Senior Director

IntelliTide

Ken Weidaw

Ken Weidaw

Manager, Digital & Social Strategy

Mission Foods

Zac Wilson

Zac Wilson

Manager of eCommerce

Raley's

Amanda Wolff

Amanda Wolff

Chief Marketing Officer

OneSpace

August 18, 2020 | Day 1

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

    Jonathan Massoud, Division Director, Digital Food & Beverage

  • 12:05 pm - 12:30 pm

    12:05 pm - 12:30 pm

    Sally Flinck, Director of Marketing, A. Marshall Hospitality
    Hilary Martin Long, VP of Sales & Marketing, Frey Farms

    The opportunity for digital transformation in the food and beverage industry extends beyond enterprise companies alone. This session take a look at how traditional, family-owned companies are exploring, testing, and making progress in digital spaces while staying true to their unique brands.

    Sally Flinck, Director of Marketing, A. Marshall Hospitality | Hilary Martin Long, VP of Sales & Marketing, Frey Farms

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  • 12:30 pm - 1:00 pm

    12:30 pm - 1:00 pm

    David McCarty, Industry Solutions, Treasure Data

    The Covid-19 pandemic has radically changed the consumer journey / path to purchase and accelerated numerous digital transformations. Specifically, we have seen a renewed interest in the Direct-To-Consumer (DTC) business model. Many of these DTC initiatives have been focused on providing an alternative sales channel to help shore up declining revenue or fill gaps for consumers who can’t make in-store visits. But is there more opportunity than just revenue growth? Can DTC be used as a channel to drive consumer engagement, brand enthusiasm and capture insights that can lead to product and brand innovation? How can Food and Beverage companies harness and utilize the valuable first-party data to drive engagement and innovation? These topics will all be discussed to provide a roadmap for implementing a DTC strategy.

    David McCarty, Industry Solutions, Treasure Data

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  • 1:00 pm - 1:25 pm

    1:00 pm - 1:25 pm

    Ken Weidaw, Manager, Digital & Social Strategy, Mission Foods
    Kristine Buyers, Creative Services Director, National Food Group – Zee Zees Snacks

    Food and beverage brands traditionally recognized in grocery stores, cafeterias, or other retail settings face their own unique challenges when engaging customers directly in digital environments. Join Mission Foods, popular for their tortilla products; and National Food Group, popular for their Zee Zees Snacks brand; as they share their journey to become front-of-mind among discerning consumers.

    Ken Weidaw, Manager, Digital & Social Strategy, Mission Foods | Kristine Buyers, Creative Services Director, National Food Group – Zee Zees Snacks 

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  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Nandor Forgach, Master Data Steward, Rich Products
    Ramesh Vadassery, Senior Director, IntelliTide

    Learn how Rich Products implemented a sophisticated multi-channel MDM syndication solution to get their products into the hands of their customers quickly and accurately. Understand:

    • Rich Product’s life before Amazon versus after Amazon
    • How automation decreased time-to-market on new product introductions
    • How increased product visibility and automation enabled associates to focus on driving growth  


    Nandor Forgach, Master Data Steward, Rich Products | Ramesh Vadassery, Senior Director, IntelliTide

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  • 1:45 pm - 2:10 pm

    1:45 pm - 2:10 pm

    Matt Lichtfuss, Director of IT, Espresso Services Inc.
    Zac Wilson, Manager of eCommerce, Raley's

    While browsing eCommerce websites has become second nature for consumers and even wholesale B2B buyers, establishing successful eCommerce ecosystems (and the logistical hurdles that come with them) doesn’t come easy. This session takes a look at two successful eCommerce use cases, in both B2B and B2C environments.

    Matt Lichtfuss, Director of IT, Espresso Services Inc. | Zac Wilson, Manager of eCommerce, Raley’s

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  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

  • 2:30 pm - 2:55 pm

    2:30 pm - 2:55 pm

    Shelly Marshall, Co-Founder, Island Pops LLC
    Rishi Gupta, Director, Technology Innovation and Software Engineering, Taco Bell

    Whether you’re a fast food chain with over 5,000 restaurants or a single, local shop, your online activities and in-person experiences need to align. Tune into this session for two unique perspectives on how brands can ensure their digital and physical “spaces” work hand in hand.

    Rishi Gupta, Director, Technology Innovation and Software Engineering, Taco Bell | Shelly Marshall, Co-Founder, Island Pops LLC

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  • 2:55 pm - 3:15 pm

    2:55 pm - 3:15 pm

  • 3:15 pm - 3:40 pm

    3:15 pm - 3:40 pm

    Charles Lazzara, President, Volio Imports

    Regulators and consumers alike are putting the onus on food and beverage brands to factor social and environmental responsibility into their business decisions and practices. More than virtuous, these initiatives can drive business efficiencies and business value as well. This session takes a look at perspectives on social and environmental responsibilities.

    Charles Lazzara, President, Volio Imports

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  • 3:40 pm - 3:45 pm

    3:40 pm - 3:45 pm

    Jonathan Massoud, Division Director, Digital Food & Beverage

August 19, 2020 | Day 2

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

    Jonathan Massoud, Division Director, Digital Food & Beverage

  • 12:05 pm - 12:30 pm

    12:05 pm - 12:30 pm

    Shelly Marshall, Co-Founder, Island Pops LLC
    Khalid Hamid, Co-Founder, Island Pops LLC

    Hear the Island Pops success story from its two co-founders, who transformed their small Brooklyn business during the COVID-19 crisis and ended up exceeding YOY expectations against all odds. It’s a local success story that teaches volumes about adaptation and customer connection during a crisis. 

    Shelly Marshall, Co-Founder, Island Pops LLC | Khalid Hamid, Co-Founder, Island Pops LLC

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  • 12:30 pm - 12:50 pm

    12:30 pm - 12:50 pm

    Amanda Wolff, Chief Marketing Officer, OneSpace

    As a result of the current global pandemic, online grocery adoption jumped years ahead in the span of just a few weeks. This unprecedented growth has left many food and beverage brands scrambling to keep pace. While product content optimization may have previously been put on the backburner, it must now be a top priority if brands want to succeed online. The challenge is that all online grocery platforms aren’t created equal. Each one has its own best practices you should follow to maximize the performance of your product content. In this session, OneSpace CMO Amanda Wolff will share tips for optimizing your product content on Instacart, Walmart Grocery, Amazon Fresh and Prime Now, and other online grocery platforms. You’ll walk away with actionable steps your brand can start using right now to improve search rankings, clicks and conversions across online grocery marketplaces and retailers.

    Amanda Wolff, Chief Marketing Officer, OneSpace

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  • 12:50 pm - 1:15 pm

    12:50 pm - 1:15 pm

    Rohan Panjiar, Director - Performance Marketing, Partnerships & Business Insights, Winc Wines
    Fernanda Cruz, Director of Product Marketing, Sun Basket

    As consumers increasingly embrace the diversity and convenience afforded by home delivery of foods and beverages, companies are rising to meet their demands in new and novel ways. This session takes a look at the nature of food and beverage subscription models, their approaches to customer engagement, and the secrets of their success.

    Rohan Panjiar, Director - Performance Marketing, Partnerships & Business Insights, Winc Wines | Fernanda Cruz, Director of Product Marketing, Sun Basket

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  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

  • 1:35 pm - 2:00 pm

    1:35 pm - 2:00 pm

    Kerrie Lopez, Head of Merchandising Marketing, Thrive Market
    Hilary Martin Long, VP of Sales & Marketing, Frey Farms

    Digital environments provide new opportunities for food and beverage brands looking to reach a broader range of customers with different tastes and backgrounds. But identifying likely customers, determining the right messaging, and living up to customers’ expectations are less straightforward than in physical channels. This session takes a look at how two brands from different spaces have adapted their strategies for engaging customers online.

    Kerrie Lopez, Head of Merchandising Marketing, Thrive Market | Hilary Martin Long, VP of Sales & Marketing, Frey Farms

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  • 2:00 pm - 2:20 pm

    2:00 pm - 2:20 pm

  • 2:20 pm - 2:45 pm

    2:20 pm - 2:45 pm

    Rishi Gupta, Director, Technology Innovation and Software Engineering, Taco Bell
    Rohan Panjiar, Director - Performance Marketing, Partnerships & Business Insights, Winc Wines

    The COVID-19 pandemic has rocked food and beverage industries—even when the pandemic begins to ease and consumer behavior returns to “normal,” it is sure to shape business for years to come. But the implications vary in an industry where companies differ so greatly from one to another. This session provides perspectives from two different verticals on what challenges food and beverage brands face in the future economy.

    Rishi Gupta, Director, Technology Innovation and Software Engineering, Taco Bell | Rohan Panjiar, Director - Performance Marketing, Partnerships & Business Insights, Winc Wines

    Learn more
  • 2:45 pm - 2:50 pm

    2:45 pm - 2:50 pm

    Jonathan Massoud, Division Director, Digital Food & Beverage

The Best Brands In The World Attend:

Why You Should Listen In:

No Cost to You

Every single session is totally free, no matter what. This is major value at ZERO cost.

Content Always Accessible

If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions.

No 'Out of Office'

Enjoy all the perks of a live event while saving travel budget and PTO days.

Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.

In Partnership With: