August 19, 2020 | Day 2

Hear the Island Pops success story from its two co-founders, who transformed their small Brooklyn business during the COVID-19 crisis and ended up exceeding YOY expectations against all odds. It’s a local success story that teaches volumes about adaptation and customer connection during a crisis. 

Shelly Marshall, Co-Founder, Island Pops LLC | Khalid Hamid, Co-Founder, Island Pops LLC

Shelly Marshall

Co-Founder
Island Pops LLC

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Khalid Hamid

Co-Founder
Island Pops LLC

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As a result of the current global pandemic, online grocery adoption jumped years ahead in the span of just a few weeks. This unprecedented growth has left many food and beverage brands scrambling to keep pace. While product content optimization may have previously been put on the backburner, it must now be a top priority if brands want to succeed online. The challenge is that all online grocery platforms aren’t created equal. Each one has its own best practices you should follow to maximize the performance of your product content. In this session, OneSpace CMO Amanda Wolff will share tips for optimizing your product content on Instacart, Walmart Grocery, Amazon Fresh and Prime Now, and other online grocery platforms. You’ll walk away with actionable steps your brand can start using right now to improve search rankings, clicks and conversions across online grocery marketplaces and retailers.

Amanda Wolff, Chief Marketing Officer, OneSpace

Amanda Wolff

Chief Marketing Officer
OneSpace

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As consumers increasingly embrace the diversity and convenience afforded by home delivery of foods and beverages, companies are rising to meet their demands in new and novel ways. This session takes a look at the nature of food and beverage subscription models, their approaches to customer engagement, and the secrets of their success.

Rohan Panjiar, Director - Performance Marketing, Partnerships & Business Insights, Winc Wines | Fernanda Cruz, Director of Product Marketing, Sun Basket

Rohan Panjiar

Director - Performance Marketing, Partnerships & Business Insights
Winc Wines

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Fernanda Cruz

Director of Product Marketing
Sun Basket

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Digital environments provide new opportunities for food and beverage brands looking to reach a broader range of customers with different tastes and backgrounds. But identifying likely customers, determining the right messaging, and living up to customers’ expectations are less straightforward than in physical channels. This session takes a look at how two brands from different spaces have adapted their strategies for engaging customers online.

Kerrie Lopez, Head of Merchandising Marketing, Thrive Market | Hilary Martin Long, VP of Sales & Marketing, Frey Farms

Kerrie Lopez

Head of Merchandising Marketing
Thrive Market

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Hilary Martin Long

VP of Sales & Marketing
Frey Farms

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The COVID-19 pandemic has rocked food and beverage industries—even when the pandemic begins to ease and consumer behavior returns to “normal,” it is sure to shape business for years to come. But the implications vary in an industry where companies differ so greatly from one to another. This session provides perspectives from two different verticals on what challenges food and beverage brands face in the future economy.

Rishi Gupta, Director, Technology Innovation and Software Engineering, Taco Bell | Rohan Panjiar, Director - Performance Marketing, Partnerships & Business Insights, Winc Wines

Rishi Gupta

Head of International Technology Strategy & Innovation
Taco Bell

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Rohan Panjiar

Director - Performance Marketing, Partnerships & Business Insights
Winc Wines

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