David has over 30 years of experience in the CPG industry consulting with my CPG and Retail clients to develop and implement strategic, digital transformation initiatives. David’s areas of focus include Marketing, Trade Promotion, eCommerce, New Product Innovation and Supply Chain. His passion and motivation are driven by helping his clients leverage innovative technology to drive profitable growth.
The Covid-19 pandemic has radically changed the consumer journey / path to purchase and accelerated numerous digital transformations. Specifically, we have seen a renewed interest in the Direct-To-Consumer (DTC) business model. Many of these DTC initiatives have been focused on providing an alternative sales channel to help shore up declining revenue or fill gaps for consumers who can’t make in-store visits. But is there more opportunity than just revenue growth? Can DTC be used as a channel to drive consumer engagement, brand enthusiasm and capture insights that can lead to product and brand innovation? How can Food and Beverage companies harness and utilize the valuable first-party data to drive engagement and innovation? These topics will all be discussed to provide a roadmap for implementing a DTC strategy.
David McCarty, Industry Solutions, Treasure Data