Digital Food & Beverage Virtual Event
The Only Event For All Players in Food & Beverage
April 14 - 15, 2021 | 12:00pm ET | 9:00am PT
A Forum For eCommerce & Digital Marketing Executives From Retailers & Brands Focused On Innovation During COVID-19 Crisis
The Future of Food and Beverage is Personal, Accessible, and Transparent: Applying Digital Lessons in 2021!
The food and beverage industry is at a point where smaller, versatile brands with big ideas and genuine messages can win market share from even seriously established competitors.
The current moment in time has showed that the importance of digital has only continued to grow. It’s important for brands to offer transparency that complements their communication of value. Offering engagement opportunities to customers, as well as sense of personality through well-tuned messaging and personalization strategy, means that your customers will not only love your product, but they will love your brand as well.
Our two day program features sessions on everything from product strategy to performance marketing. This virtual event is the perfect forum of insider information, key takeaways and strategies you can use in the real world!
A Unique Experience
Here's what you get when you attend:
Hear From Food and Beverage Innovators
Executive-Level Content
Get Insights You Might Have Missed
Our Speakers:
Jie Cheng
Global Head of eCommerce & Direct-to-Consumer
Mondelēz International
Jeff Reine
Vice President, Direct Consumer Engagement (DiCE)
The Coca-Cola Company
Gloria DeCoste
Director of Digital Marketing, eCommerce
Nestle USA
Colin Crowley
Vice President, Customer Experience
Freshly
Ethan Grob
Director, Strategy & Product, Pickup & Delivery
Kroger
Liza Maschi
Director of eCommerce, North America
Danone
Chad Petersen
Vice President, eCommerce
Lowes Foods
Jeff Long
Director, Performance Marketing & eCommerce
KFC
Katie Shire
Vice President of Growth & Retention Marketing
Giant Eagle
Jordan Narducci
Director, Direct to Consumer eCommerce
Kellogg Company
Drew Brinckerhoff
Shopper & Digital Commerce Marketing Leader
Mars
Beverly Hughes
Senior Sales Manager, Omni-Channel
Sargento Foods
Mert Damlapinar
Director, eCommerce & Natural Channels
Sabra Dipping Company
Michaela Downes
Director of Channel Commercialization – Digital
Coca-Cola Consolidated
Annemarie Gaxiola
CX Delivery Manager
Freshly
John Ostman
Senior Director, eCommerce & Digital Strategy
Jack Link’s Protein Snacks
Tyler Pietz
Senior Vice President, Global Data
MightyHive
Evan Fernando
Former Principal, eCommerce, Digital Transformation and Capabilities
Tyson Foods
Rachel Tipograph
Founder & CEO
MikMak
Rachel Gonzalez
Senior Associate Manager, Digital Marketing
KFC
Celeste Stevens
Associate Manager, Digital Innovation
KFC
Julie Savoie
Project Director
Consumer Brands Association
Christopher Doering
Senior Editor and Reporter
Food Dive
Digital Food & Beverage Virtual Event Agenda
The Future Of Food & Beverage: Applying Digital Lessons of the Pandemic in 2021
Day 1, April 14, 2021 - ET
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12:00 pm - 12:10 pm
12:00 pm - 12:10 pm
Welcome Remarks - Jennifer Platt, Program Director, Digital Food and Beverage
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12:10 pm - 12:20 pm
12:10 pm - 12:20 pm
Chairperson’s Opening Remarks
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12:20 pm - 1:00 pm
12:20 pm - 1:00 pm
KEYNOTE PANEL: Digital Shelf 2.0: Best Practices For Winning In Digital Shelf
Gloria DeCoste, Director of Digital Marketing, eCommerce, Nestle USA
Michaela Downes, Director of Channel Commercialization – Digital, Coca-Cola Consolidated
Jie Cheng, Global Head of eCommerce & Direct-to-Consumer, Mondelēz International
Tyler Pietz, Senior Vice President, Global Data, MightyHiveLearn moreThe digital shelf content requirements and media needs are growing almost as fast as new user adoption. Winning in these 2 areas is essential for retailer eCommerce success. But how should you exactly refine your strategy? Further, who owns and pays for the changes and investments - sales or marketing? Who’s responsible for execution? In this in-depth panel discussion, you'll learn how to address these challenging questions, set yourself apart and transform your digital shelf to win.
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1:00 pm - 1:20 pm
1:00 pm - 1:20 pm
Tech Presentation
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1:20 pm - 1:40 pm
1:20 pm - 1:40 pm
KEYNOTE FIRESIDE CHAT: Bridging the COVID Chasm: Using Technology to Sustain and Advance the Customer Experience in the Worst of Times (and What That Means for the Best of Times)
Colin Crowley, Vice President, Customer Experience, Freshly
Learn moreThe year 2020 was a year of milestones and reflection for companies for many different reasons, requiring vast shifts in organizational and operational planning and unbudgeted expenses galore - and to help bridge the COVID chasm, here comes technology! Whether it be AI or RPA or some other acronym of note, technology provided the key means for many companies to sustain a positive customer experience even during the worst of times and especially during an unusually difficult period of changing customer expectations. Hear some case study examples of how technology has been used to protect the customer experience in 2020 and how these changes will impact the role and use of technology going forward.
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1:40 pm - 2:00 pm
1:40 pm - 2:00 pm
Tech Presentation
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2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
PANEL: Capturing the Customer of Today and Tomorrow: How Brands and Retailers Can Adapt to the Dynamically Changing Consumer
Liza Maschi, Director of eCommerce, North America, Danone
Mert Damlapinar, Director, eCommerce & Natural Channels, Sabra Dipping CompanyLearn moreThe global spread of COVID-19 changed people’s lives in all corners of the world, and therefore, their eating and drinking habits: Some set out to improve their cooking skills while stuck at home and others made changes towards healthier living, while many others have shifted to ordering their groceries online. All these factors have culminated in new consumer behavior, and a need for the industry to adapt - fast. So what lessons have been learned since the pandemic began? How are companies addressing the new normal? And what trends lie on the horizon? Find out in this in-depth panel discussion.
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2:30 pm - 3:00 pm
2:30 pm - 3:00 pm
PANEL: Navigating The New World Of Tech-Enabled Transparency
Julie Savoie, Project Director, Consumer Brands Association
Evan Fernando, Former Principal, eCommerce, Digital Transformation and Capabilities, Tyson FoodsLearn moreEarly in the pandemic, headlines across the country focused on outbreaks at food and meat manufacturing plants, so it's no wonder that, according to the Innova 2020 Consumer Survey, six in ten global consumers are interested in learning more about where foods come from, causing transparency to dominate consumer demand in 2021. Increasing transparency to meet evolving ethical, environmental and clean label consumer demands is now key, and brands and retailers adopting and pairing new packaging technologies such as invisible barcodes with creative, meaningful storytelling will be the ones who come out ahead. it’s clear: today, transparency is crucial in helping consumers understand and accept your products, and ultimately trust your brand or store. In this presentation, we'll explore the digital possibilities and strategic keys to true transparency.
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3:00 pm - 3:20 pm
3:00 pm - 3:20 pm
Tech Presentation
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3:20 pm - 4:05 pm
3:20 pm - 4:05 pm
Interactive Roundtables
Michaela Downes, Director of Channel Commercialization – Digital, Coca-Cola Consolidated
Learn more1. Jumping on Wellness Trends: Changing Your Product Offerings To Adapt to the Great Health Kick
2. Conceptualizing and Implementing a Data Driven Channel Strategy for E-Commerce
3. Transforming Traditional Brands for Digital Environments
4. Hyper-Active: Data and the Evolution to Hyper-Personalization
5. Logistics in eCommerce: Coping With Disruption
1. Like, Share, Repeat: Speaking to a Disrupted Audience Through Social Media
2. The Next Level: Ramping Up Your Digital Strategy
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4:05 pm - 4:05 pm
4:05 pm - 4:05 pm
End of Summit
Day 2, April 15, 2021 - ET
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12:00 pm - 12:10 pm
12:00 pm - 12:10 pm
Welcome Remarks - Jennifer Platt, Program Director, Digital Food and Beverage
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12:10 pm - 12:20 pm
12:10 pm - 12:20 pm
Chairperson’s Opening Remarks
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12:20 pm - 12:40 pm
12:20 pm - 12:40 pm
KEYNOTE CASE STUDY: Customer Relationship and Data Platforms in a Post-Cookie World: How To Achieve Maximum Efficiency and Build Your Brand
Jeff Long, Director, Performance Marketing & eCommerce, KFC
Rachel Gonzalez, Senior Associate Manager, Digital Marketing, KFC
Celeste Stevens, Associate Manager, Digital Innovation, KFCLearn moreWith cookies crumbling and Apple’s evolving privacy strategy for apps, how should your media and 1st party priorities change? Which platforms are going to win in this new media world and how should the industry adjust to obtaining 1st party data? This case study will explore how one company developed an improved roadmap for their media partner and customer data strategy, and will teach you to develop your own.
- Where to place your media bets when you have less targeting capability?
- How should I best manage and use my customer data for insights and targeting?
- Are new technologies worth the investment?
- Develop the big picture strategies with tech, process and people
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12:40 pm - 1:00 pm
12:40 pm - 1:00 pm
Tech Presentation
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1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
PANEL: Everything's Changed: Maintaining and Growing Customer Loyalty in a Post-Pandemic World
Chad Petersen, Vice President, eCommerce, Lowes Foods
Katie Shire, Vice President of Growth & Retention Marketing, Giant Eagle
Beverly Hughes, Senior Sales Manager, Omni-Channel, Sargento FoodsLearn moreAccording to a recent study, e-grocery sales are expected to climb from nearly $35 billion to more than $250 billion post pandemic, and found that shoppers are highly loyal to their preferred grocery store - but this loyalty does not extend to the online channel. Retailers and brands best able to bridge both online and offline shopping journeys into a experience will see the most success. So what needs to be in place now to get ready for tomorrow today? And how do you hang on to your customers once things "go back to normal"?
· Building a seamless shopping experience with minimal disruptions
· Fast tracking your digital functionality - product search, discovery and product information
· Finding opportunities to convert first-time shoppers into longtime buyers
How can brands partner with retailers to help maintain loyalty
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1:30 pm - 1:50 pm
1:30 pm - 1:50 pm
Tech Presentation
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1:50 pm - 2:20 pm
1:50 pm - 2:20 pm
PANEL: Delivering The Goods: How to Adapt and Succeed in the Now and Future Of Delivery
Annemarie Gaxiola, CX Delivery Manager, Freshly
Ethan Grob, Director, Strategy & Product, Pickup & Delivery, KrogerLearn moreThe pandemic changed everything - and flipped the food and beverage industry on its head. Delivery processes needed to ramp up and adapt quickly as shortages disrupted the supply chain, and home delivery became a business imperative due to an onslaught of demand. At a time when the customer experience is key and needs are drastically and rapidly changing, how have retailers and brands kept up and executed a speedy, accurate and convenient delivery experience? What lessons have been learned, how have they improved and what does the future hold? Join this timely panel discussion to listen and learn how to get your delivery function on the fast track to success - and keep going the extra mile.
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2:20 pm - 2:40 pm
2:20 pm - 2:40 pm
Tech Presentation
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2:40 pm - 3:00 pm
2:40 pm - 3:00 pm
PRESENTATION: Metrics That Matter: Taking A Bite Out Of Performance Marketing
Drew Brinckerhoff, Shopper & Digital Commerce Marketing Leader, Mars
Learn moreWhen it comes to performance marketing, are you doing it well? Are you really looking through the lens of the KPIs, using the right tools, and do you have the right process and people in place to do it? Join this presentation to explore how you can overcome the challenges that come with performance marketing, and how you can use it to your maximum advantage..
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3:00 pm - 3:30 pm
3:00 pm - 3:30 pm
PANEL: Your Brand's D2C Strategy and Execution: Why and How?
Jordan Narducci, Director, Direct to Consumer eCommerce, Kellogg Company
John Ostman, Senior Director, eCommerce & Digital Strategy, Jack Link’s Protein Snacks
Jeff Reine, Vice President, Direct Consumer Engagement (DiCE), The Coca-Cola CompanyLearn moreThe pandemic has led to a wave of new food and beverage consumers online and has shifted the majority of meals consumed at home, for now. Thus, the opportunity for direct-to-consumer has never been greater. Yet, it is important to know why you are doing it? Then, how do you execute with success? Not doing it right can hurt your brand and the company’s. In this session, we will talk about where to start to build the case and how best to execute:
- Why? Insights, innovation, personalization, new consumers
- How? Acquisition, Shopping Carts, Logistics, Analytics, and Loyalty
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3:50 pm - 3:50 pm
3:50 pm - 3:50 pm
End of Summit
Word on the Street
"It’s great to see an event specifically for the Food and Beverage Industry focus on the real issues in transforming your customer’s digital experience. We had a chance to meet with others that are having the same challenges as us. It was a very valuable experience and we’re looking forward to next year’s event"
"Great diversity of sessions, with interesting speakers covering timely topics. With eCommerce growing as it is, this was a wonderful opportunity to learn from both leaders in the field and from companies still learning how to find their footing. Thanks!"
"I really appreciate hearing from a wide variety of digital marketers from different parts of the industry. Learning what similar companies are doing is of course helpful too, but the cross-industry perspectives really get you thinking more creatively about your digital strategy."
Attended By The Cream of The Crop
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Our Audience Breakdown
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How Our Virtual Events Work
This event is exclusively for food and beverage executives from appropriate organizations. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.
