Digital Food & Beverage Virtual Event

The Only Event For All Players in Food & Beverage                             

April 14 - 15, 2021 | 12:00pm ET | 9:00am PT

A Forum For eCommerce & Digital Marketing Executives From Retailers & Brands Focused On Innovation During COVID-19 Crisis

 The Future of Food and Beverage is Personal, Accessible, and Transparent: Applying Digital Lessons in 2021!

The food and beverage industry is at a point where smaller, versatile brands with big ideas and genuine messages can win market share from even seriously established competitors.

The current moment in time has showed that the importance of digital has only continued to grow. It’s important for brands to offer transparency that complements their communication of value. Offering engagement opportunities to customers, as well as sense of personality through well-tuned messaging and personalization strategy, means that your customers will not only love your product, but they will love your brand as well.

Our two day program features sessions on everything from product strategy to performance marketing.  This virtual event is the perfect forum of insider information, key takeaways and strategies you can use in the real world!

A Unique Experience


The Digital Food & Beverage Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Hear From Food and Beverage Innovators

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. Afterwards, join breakoff interactive roundtables covering different topics in more detail.

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge, to provide you with a rare chance to benchmark against the biggest brands in the country.

Get Insights You Might Have Missed 

This multi-session summit is a fantastic follow up or addition to our ProcureCon event series. We are so proud to be tied to these long-standing live events. 

Our Speakers:

Jie Cheng

Jie Cheng

Global Head of eCommerce & Direct-to-Consumer

Mondelēz International

Jeff Reine

Jeff Reine

Vice President, Direct Consumer Engagement (DiCE)

The Coca-Cola Company

Gloria DeCoste

Gloria DeCoste

Director of Digital Marketing, eCommerce

Nestle USA

Colin Crowley

Colin Crowley

Vice President, Customer Experience

Freshly

Ethan Grob

Ethan Grob

Director, Strategy & Product, Pickup & Delivery

Kroger

Liza Maschi

Liza Maschi

Director of eCommerce, North America

Danone

Chad Petersen

Chad Petersen

Vice President, eCommerce

Lowes Foods

Jeff Long

Jeff Long

Director, Performance Marketing & eCommerce

KFC

Katie Shire

Katie Shire

Vice President of Growth & Retention Marketing

Giant Eagle

Jordan Narducci

Jordan Narducci

Director, Direct to Consumer eCommerce

Kellogg Company

Drew Brinckerhoff

Drew Brinckerhoff

Shopper & Digital Commerce Marketing Leader

Mars

Beverly Hughes

Beverly Hughes

Senior Sales Manager, Omni-Channel

Sargento Foods

Mert Damlapinar

Mert Damlapinar

Director, eCommerce & Natural Channels

Sabra Dipping Company

Michaela Downes

Michaela Downes

Director of Channel Commercialization – Digital

Coca-Cola Consolidated

Annemarie Gaxiola

Annemarie Gaxiola

CX Delivery Manager

Freshly

John Ostman

John Ostman

Senior Director, eCommerce & Digital Strategy

Jack Link’s Protein Snacks

Tyler Pietz

Tyler Pietz

Senior Vice President, Global Data

MightyHive

Evan Fernando

Evan Fernando

Former Principal, eCommerce, Digital Transformation and Capabilities

Tyson Foods

Rachel Tipograph

Rachel Tipograph

Founder & CEO

MikMak

Rachel Gonzalez

Rachel Gonzalez

Senior Associate Manager, Digital Marketing

KFC

Celeste Stevens

Celeste Stevens

Associate Manager, Digital Innovation

KFC

Julie Savoie

Julie Savoie

Project Director

Consumer Brands Association

Christopher Doering

Christopher Doering

Senior Editor and Reporter

Food Dive

Digital Food & Beverage Virtual Event Agenda

The Future Of Food & Beverage: Applying Digital Lessons of the Pandemic in 2021

Day 1, April 14, 2021 - ET

  • 12:00 pm - 12:10 pm

    12:00 pm - 12:10 pm

  • 12:10 pm - 12:20 pm

    12:10 pm - 12:20 pm

  • 12:20 pm - 1:00 pm

    12:20 pm - 1:00 pm

    Gloria DeCoste, Director of Digital Marketing, eCommerce, Nestle USA
    Michaela Downes, Director of Channel Commercialization – Digital, Coca-Cola Consolidated
    Jie Cheng, Global Head of eCommerce & Direct-to-Consumer, Mondelēz International
    Tyler Pietz, Senior Vice President, Global Data, MightyHive

    The digital shelf content requirements and media needs are growing almost as fast as new user adoption. Winning in these 2 areas is essential for retailer eCommerce success. But how should you exactly refine your strategy? Further, who owns and pays for the changes and investments - sales or marketing? Who’s responsible for execution? In this in-depth panel discussion, you'll learn how to address these challenging questions, set yourself apart and transform your digital shelf to win.

    Learn more
  • 1:00 pm - 1:20 pm

    1:00 pm - 1:20 pm

  • 1:20 pm - 1:40 pm

    1:20 pm - 1:40 pm

    Colin Crowley, Vice President, Customer Experience, Freshly

    The year 2020 was a year of milestones and reflection for companies for many different reasons, requiring vast shifts in organizational and operational planning and unbudgeted expenses galore - and to help bridge the COVID chasm, here comes technology! Whether it be AI or RPA or some other acronym of note, technology provided the key means for many companies to sustain a positive customer experience even during the worst of times and especially during an unusually difficult period of changing customer expectations. Hear some case study examples of how technology has been used to protect the customer experience in 2020 and how these changes will impact the role and use of technology going forward.

    Learn more
  • 1:40 pm - 2:00 pm

    1:40 pm - 2:00 pm

  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Liza Maschi, Director of eCommerce, North America, Danone
    Mert Damlapinar, Director, eCommerce & Natural Channels, Sabra Dipping Company

    The global spread of COVID-19 changed people’s lives in all corners of the world, and therefore, their eating and drinking habits: Some set out to improve their cooking skills while stuck at home and others made changes towards healthier living, while many others have shifted to ordering their groceries online. All these factors have culminated in new consumer behavior, and a need for the industry to adapt - fast. So what lessons have been learned since the pandemic began? How are companies addressing the new normal? And what trends lie on the horizon? Find out in this in-depth panel discussion.

    Learn more
  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    Julie Savoie, Project Director, Consumer Brands Association
    Evan Fernando, Former Principal, eCommerce, Digital Transformation and Capabilities, Tyson Foods

    Early in the pandemic, headlines across the country focused on outbreaks at food and meat manufacturing plants, so it's no wonder that, according to the Innova 2020 Consumer Survey, six in ten global consumers are interested in learning more about where foods come from, causing transparency to dominate consumer demand in 2021. Increasing transparency to meet evolving ethical, environmental and clean label consumer demands is now key, and brands and retailers adopting and pairing new packaging technologies such as invisible barcodes with creative, meaningful storytelling will be the ones who come out ahead. it’s clear: today, transparency is crucial in helping consumers understand and accept your products, and ultimately trust your brand or store. In this presentation, we'll explore the digital possibilities and strategic keys to true transparency.

    Learn more
  • 3:00 pm - 3:20 pm

    3:00 pm - 3:20 pm

  • 3:20 pm - 4:05 pm

    3:20 pm - 4:05 pm

    Michaela Downes, Director of Channel Commercialization – Digital, Coca-Cola Consolidated

    1.      Jumping on Wellness Trends: Changing Your Product Offerings To Adapt to the Great Health Kick

    2.      Conceptualizing and Implementing a Data Driven Channel Strategy for E-Commerce

    3.      Transforming Traditional Brands for Digital Environments

    4.      Hyper-Active: Data and the Evolution to Hyper-Personalization

    5.      Logistics in eCommerce: Coping With Disruption

    1.      Like, Share, Repeat: Speaking to a Disrupted Audience Through Social Media

    2.      The Next Level: Ramping Up Your Digital Strategy

    Learn more
  • 4:05 pm - 4:05 pm

    4:05 pm - 4:05 pm

Day 2, April 15, 2021 - ET

  • 12:00 pm - 12:10 pm

    12:00 pm - 12:10 pm

  • 12:10 pm - 12:20 pm

    12:10 pm - 12:20 pm

  • 12:20 pm - 12:40 pm

    12:20 pm - 12:40 pm

    Jeff Long, Director, Performance Marketing & eCommerce, KFC
    Rachel Gonzalez, Senior Associate Manager, Digital Marketing, KFC
    Celeste Stevens, Associate Manager, Digital Innovation, KFC

    With cookies crumbling and Apple’s evolving privacy strategy for apps, how should your media and 1st party priorities change? Which platforms are going to win in this new media world and how should the industry adjust to obtaining 1st party data? This case study will explore how one company developed an improved roadmap for their media partner and customer data strategy, and will teach you to develop your own.


    • Where to place your media bets when you have less targeting capability?
    • How should I best manage and use my customer data for insights and targeting?
    • Are new technologies worth the investment?
    • Develop the big picture strategies with tech, process and people
    Learn more
  • 12:40 pm - 1:00 pm

    12:40 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Chad Petersen, Vice President, eCommerce, Lowes Foods
    Katie Shire, Vice President of Growth & Retention Marketing, Giant Eagle
    Beverly Hughes, Senior Sales Manager, Omni-Channel, Sargento Foods

    According to a recent study, e-grocery sales are expected to climb from nearly $35 billion to more than $250 billion post pandemic, and found that shoppers are highly loyal to their preferred grocery store - but this loyalty does not extend to the online channel. Retailers and brands best able to bridge both online and offline shopping journeys into a experience will see the most success. So what needs to be in place now to get ready for tomorrow today? And how do you hang on to your customers once things "go back to normal"?

    ·        Building a seamless shopping experience with minimal disruptions

    ·        Fast tracking your digital functionality - product search, discovery and product information

    ·        Finding opportunities to convert first-time shoppers into longtime buyers

    How can brands partner with retailers to help maintain loyalty

    Learn more
  • 1:30 pm - 1:50 pm

    1:30 pm - 1:50 pm

  • 1:50 pm - 2:20 pm

    1:50 pm - 2:20 pm

    Annemarie Gaxiola, CX Delivery Manager, Freshly
    Ethan Grob, Director, Strategy & Product, Pickup & Delivery, Kroger

    The pandemic changed everything - and flipped the food and beverage industry on its head. Delivery processes needed to ramp up and adapt quickly as shortages disrupted the supply chain, and home delivery became a business imperative due to an onslaught of demand. At a time when the customer experience is key and needs are drastically and rapidly changing, how have retailers and brands kept up and executed a speedy, accurate and convenient delivery experience? What lessons have been learned, how have they improved and what does the future hold? Join this timely panel discussion to listen and learn how to get your delivery function on the fast track to success - and keep going the extra mile.

    Learn more
  • 2:20 pm - 2:40 pm

    2:20 pm - 2:40 pm

  • 2:40 pm - 3:00 pm

    2:40 pm - 3:00 pm

    Drew Brinckerhoff, Shopper & Digital Commerce Marketing Leader, Mars

    When it comes to performance marketing, are you doing it well? Are you really looking through the lens of the KPIs, using the right tools, and do you have the right process and people in place to do it? Join this presentation to explore how you can overcome the challenges that come with performance marketing, and how you can use it to your maximum advantage..

    Learn more
  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    Jordan Narducci, Director, Direct to Consumer eCommerce, Kellogg Company
    John Ostman, Senior Director, eCommerce & Digital Strategy, Jack Link’s Protein Snacks
    Jeff Reine, Vice President, Direct Consumer Engagement (DiCE), The Coca-Cola Company

    The pandemic has led to a wave of new food and beverage consumers online and has shifted the majority of meals consumed at home, for now. Thus, the opportunity for direct-to-consumer has never been greater. Yet, it is important to know why you are doing it? Then, how do you execute with success? Not doing it right can hurt your brand and the company’s. In this session, we will talk about where to start to build the case and how best to execute:

    • Why? Insights, innovation, personalization, new consumers
    • How? Acquisition, Shopping Carts, Logistics, Analytics, and Loyalty
    Learn more
  • 3:50 pm - 3:50 pm

    3:50 pm - 3:50 pm

Word on the Street

"It’s great to see an event specifically for the Food and Beverage Industry focus on the real issues in transforming your customer’s digital experience. We had a chance to meet with others that are having the same challenges as us. It was a very valuable experience and we’re looking forward to next year’s event"

Gil Phipps
VP Our Brands
 Kroger

"Great diversity of sessions, with interesting speakers covering timely topics. With eCommerce growing as it is, this was a wonderful opportunity to learn from both leaders in the field and from companies still learning how to find their footing. Thanks!"

Gidon Van Emden
Chief Operations Officer
Kol Foods

"I really appreciate hearing from a wide variety of digital marketers from different parts of the industry. Learning what similar companies are doing is of course helpful too, but the cross-industry perspectives really get you thinking more creatively about your digital strategy."

Andy Smith
VP Insights
Flowers Food

Attended By The Cream of The Crop

Let’s Connect & Create A Custom Experience

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Hi, I'm Mike! I'll be your Sponsorship Director for Digital Food & Beverage! Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

Our Audience Breakdown

In Partnership With:

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for food and beverage executives from appropriate organizations. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.